MEETING CONSUMER DEMAND:

Thank you for visiting our store.  What do you want to buy?  Oh good, the PWB Widget is very popular, everybody has or wants one…  We have the PWB Widget in stock…  Our price is…  Oh, let me see if we can meet that price…  Yes we can meet that price…  Oh, well let me see if we can beat that price…  Yes we can beat that price…  Yes, we are open until 6:00pm…  Yes we will hold the PWB Widget for you while you look for an even lower price for us to beat.  We can install it too.  We like the PWB Widget and we are always happy to be the lowest price because we know that is what consumers want.  Sure, tell all your friends, we beat any price from anybody.

CREATING CONSUMER DEMAND:

Thank you for visiting our store.  Have you been in before?  Well you are in for a treat.  We are crazy about our business and we always know the latest stuff and best install practices.  In fact our people serve on the product development council of a number of the best suppliers in the business.  We have had significant influence in the quality, performance and value of a lot of the products we offer.  Then; wait till you learn about how we conduct an installation.  For instance, our techs know the precise wire gage to use to make sure your system delivers the best value for your money.  There are specific calculations to determine the correct wire gage, based on the length of the run, amplifier power draw and your listening habits.  Oh, never heard of that?  Well, when we are installing something we make it our business to know how to get maximum performance so our consumers will realize the best value.  As a matter of fact that’s why we recommend some of the products and services we offer so strongly.  Speaking of which that PWB Widget you were asking about is a pretty popular widget.  How’d you hear about it?  Well we have them too and we always try to have competitive prices, even with that Internet Guy.  When you talked to their installation guru, did they discuss the wire gage with you?  Oh, well we feel those “details” are really important.  By the way have you ever heard of the BSLW Widget?  Oh my, you should hear their Better Sound and know about their Longer Warranty.  The BSLW Widgets are not often stocked by most clerk stores or Internet Guys.  Our guys are constantly training and developing skills that they employ with great passion.  We think what we do is not so widely available. Sure most folks are capable of making a Widget work, but we make a Widget PERFORM.  That’s why we recommend the BSLW Widgets.  Our installation skills combined with the BSLW Widget’s technical superiority deliver a much better value for most of our consumers.  Sure I can show it to you.  Come out to my car…  It’s little more expensive?  Yeah but a much better value, especially for a guy who appreciates the difference you just heard.  We’ll have the install complete by 5pm.  When you come back to pick up your car, you might want to bring along your friend who told about PWB Widgets, to see what he thinks.

MEETING CONSUMER DEMAND makes a consumer feel one way about where he executes a purchase and what he says to his friends.  

CREATING CONSUMER DEMAND makes a consumer feel another way about where executes his purchase and what he says to his friends.

Specialty retailers create demand.  Others struggle to meet demand.