Holly Hill, FL – May 11, 2021 – Metra Electronics®, the leading manufacturer of aftermarket automotive solutions, is now shipping a new dash kit for 2016-2021 Honda Civic models (excluding the LX). The new 99-7821B TurboTouch® dash kit has a built-in 4.3-inch touchscreenand integrated electronics to retain most of the features normally lost when replacing the factory radio. The color touchscreen and hard buttons are located below the head unit and the screen shows climate and personalization settings, adding a high-tech look and feel to the dashboard. The backlit hard buttons can be customized with 250 different color options.

Metra’s newest dash kit fits either a Single-DIN or Double-DIN radio provision and makes stereo installation easier for Honda Civic upgrades. It comes with several of the items installers need to help retain safety and convenience features and is Micro “B” USB updatable. The included wiring harness and interface allow the OE Honda LaneWatch™ camera to keep working, ensures that the factory backup camera will work on the new screen, and retains the use of the audio control buttons on the steering wheel. An antenna adapter is also included to allow AM/FM radio stations to work on the aftermarket radio. If the vehicle has a factory amplifier that needs to be retained, the Axxess AXSP-HN, sold separately, should be purchased. (To know whether or not this applies to the vehicle, installers can check to see if it has the factory subwoofer or center channel speakers.) The 99-7821B dash kit is painted scratch-resistant matte black to match the original look and feel of the vehicle’s dashboard and is in stock now. A video with installation tips that also shows the touchscreen functionality can be seen at https://youtu.be/hXlybf4OASE.

99-7821B Product Specifications

• Fits 2016-2021 Honda Civic models (excluding LX)
• Stereo installation kit designed to fit a Single-DIN (with pocket) or Double-DIN aftermarket radio
• Integrated 4.3” touchscreen and buttons retain and control most climate and vehicle customization functions normally lost when removing the factory radio
• 8 backlit hard buttons that can be customized with 250 different color options
• Retains audio controls on the steering wheel
• Retains factory backup camera and Honda LaneWatch™ camera
• Axxess wiring harness and interface included
• Antenna adapter is included
• Provides accessory power (12volt 10-amp)
• Provides NAV outputs (parking brake, reverse, speed sense)
• Micro “B” USB updatable
• Painted scratch-resistant matte black
• Made from the highest quality ABS plastic for an original factory-like fit and finish
• Includes brackets and hardware parts needed with detailed installation instructions
• A tech support number is available for installation help 7 days a week

Visit MetraOnline.com for additional details and technical information.

At Metra, 12-volt installation and integration is our passion. We strive to continuously offer the highest quality products to meet the fluctuating technological challenges of the automotive world. We actively listen to our customers’ requests and invest resources in developing the highest quality dash kit and harness solutions. We make dash kits for more vehicle applications than anyone else in the world. That’s why we’ve been known as “The Installer’s Choice” ® for more than 75+ years. Our other brands include: Axxess®, T-SPEC®, The Install Bay®, Heise LED Lighting Systems®, iBEAM Vehicle Safety Systems®, Shuriken High Performance Batteries®, Raptor®, Ballistic®, AmmoTenna®, Metra PowerSports®, Saddle Tramp®, Metra Marine® and Daytona Lights®. Metra’s expertise in connectivity solutions is also applied to its division of premium AV and surveillance products from MetraAV™. For ordering information and pricing, visit Metra Electronics online at MetraOnline.com or call 386-257-2956.

Automotive aftermarket industry will reconnect in-person Nov. 2-5 in Las Vegas

Industry professionals can register online at www.semashow.com/register 

DIAMOND BAR, Calif. (May 5, 2021) -- Registration for the 2021 SEMA Show, scheduled for Nov. 2-5 at the Las Vegas Convention Center in Las Vegas, Nev., is now open at www.semashow.com/register.

The premier gathering for the automotive specialty equipment industry, the 2021 SEMA Show already has more than 1,500 companies confirmed to exhibit and many more expected before the event takes place in November. Exhibitors include major automakers and small businesses, as well as iconic aftermarket manufacturers who are enhancing their booths to heighten their presence at what will be the first industry-wide in-person gathering for the $46.2 billion specialty automotive industry in nearly two years.

"Given the restrictions our industry has endured the last year, pent-up demand for the SEMA Show is at an all-time high," said Tom Gattuso, SEMA vice president of events. "More so than other years, the 2021 SEMA Show will be fundamental in helping industry professionals grow existing relationships, create new ones, and push their businesses forward."

Attendees at the 2021 SEMA Show will witness firsthand nearly two year's worth of innovation, technology, and new products from manufacturers, as they showcase products, debut vehicles, conduct demonstrations, and prepare to do business throughout all four halls of the 3.2-million-square-foot Las Vegas Convention Center.

“We are ready to get back to SEMA and connect with our customers this fall," said Michael Hamrick, Wilwood Disc Brakes events and promotions manager. "Everyone at Wilwood Disc Brakes is putting their best foot forward to have a great event and catch up with our customers. We have quite a few new products to unveil, and SEMA is the place to do it.”

With the entire Convention Center in use, the SEMA Show floor will be designed to improve traffic flow and make navigating the event simple and easy. The 2021 SEMA Show floorplan will begin to take shape during the annual Priority Space Selection process June 7-23. Companies that submit booth space applications before May 7 will participate in the weeks-long process to determine their booth location on the Las Vegas Convention Center. Attendees will also be able to sign up for educational seminars featuring industry experts, and networking events that bring market niches together.

"We’re excited to already be working with the more than 1,500 companies that have committed to exhibit at this year's SEMA Show, and we expect hundreds more to reserve booth space before May 7," said Gattuso. "We encourage attendees to register early so they can secure their credentials and receive updates on breaking news from what will be an amazing event."

Registration for the 2021 SEMA Show is offered in three categories – attendee, exhibitor, and media – and everyone must qualify to receive a badge and attend. For more information about qualifying documents and the 2021 SEMA Show, log on to www.semashow.com.

The SEMA Show is a trade show produced by the Specialty Equipment Market Association (SEMA), a nonprofit trade association founded in 1963. Since the first SEMA Show debuted in 1967, the annual event has served as the leading venue bringing together manufacturers and buyers within the automotive specialty equipment industry. Products featured at the SEMA Show include those that enhance the styling, functionality, comfort, convenience and safety of cars and trucks. Additional details are available at www.semashow.com or www.sema.org, 909/396-0289.

This New Weatherproof Receiver Features a Built-In Amplifier and Bluetooth Audio Streaming

OXNARD, Calif., May 7, 2021– BOSS Audio Systems, a leader and innovator in 12-volt aftermarket audio and video products, is proud to announce the launch a brand new powersports/marine gauge receiver, MGV520B.

MGV520B is a great additional to any boat, ATV, or off-road vehicle. It features multiple different audio playback options for users to choose from: Bluetooth streaming, USB port with charging capabilities, AM/FM radio and an auxiliary input. The MGV520B features 60 Watts with a 4-channel amplification and IPX6 water resistance, as well as front and rear camera input and front, rear, and sub pre-amp outputs. This new receiver is perfect for anyone looking to upgrade their off-road vehicle or boat’s sound system. The star button allows users to easily turn on or off accessories without having to add additional switches.

“Our new IPX6-rated MGV520B has all of the key features our partners have been looking for,” said Jason Hannon, National Sales Manager. “From the oversized volume knob to the camera hot button, this unit is built to make your ride the best it can be whether on land or sea.”

Features of the MGV520B include:

• Compatible with Audio Output of iPod®/iPhone®, Smartphones, and MP3 Players
• USB Port + Charging
• Bluetooth Audio Streaming with Control of Music Apps
• AM/FM Receiver
• Conformal Coated PCB
• Zero Current Draw Memory (Radio Preset Memory in Case of Battery Disconnect)
• Switchable US & EU Tuner Frequencies
• IPX6-Rated (Water Resistant/Dustproof)
• Cutout Diameter: 3” (76mm)
• Accessory Button – Turn On/Off Accessories (Lightbars, LED Whips, etc.)
• 60W x 4 Channel
• Video Input
• Front & Rear Camera Input
• Front, Rear, Sub Pre-Amp Output

For more information, please visit www.bossaudio.com.

Pricing and Availability:

Priced at $249.99, the MGV520B is available now at bossaudio.com.

Since 1987 BOSS has produced quality audio and video products that feature the latest technology while consistently delivering a clean and powerful sound. Our in-house acoustic, design, mechanical, and electronics engineers collaborate with a vast resources of global manufacturing partners, working as a team to infuse products with state-of-the-art features that have made each listening experience more enjoyable for over 30 years.

The company offers more than 400 car, marine, and Power Sports products that are sold in 130 countries, both in storefront retailers and online. Headquartered in Oxnard, CA, with offices in Shenzhen, China, BOSS leverages robust logistical and production capabilities to create optimized audio and video experiences as well as deliver innovative products.

All other brands, product names, company names, trademarks and service marks are the properties of their respective owners. All rights reserved.

Now Shipping, the 6.5-inch Speaker Pod Comes Either Unloaded or with an SSV Works 60/120 Watt (RMS/Peak) Weatherproof Powersports Speaker

OXNARD, Calif., May 10, 2020 – SSV Works (www.ssvworks.com), the market leader in powersports and off-road audio systems, is proud to announce the launch of the industry first 6.5-inch Kick Panel Speaker Pods (p/n KX-F65A) for the 2020+ Kawasaki Teryx KRX1000. The pods are now shipping (MSRP: $329.99) and include an SSV Works powersports A6 speaker.

“Utilizing 3D modeling and design, SSV Works was able to design a proper enclosure for a kick panel speaker, offering a better solution than the open backed factory door speakers,” explained Trevor Kaplan, SSV Works CEO. “Being completely open in the back, the factory door pods are not fully sealed, leaving them exposed to the elements and reducing sound quality. Our fully sealed, UV stable, all-weather durable kick panel pods provide better sound quality and ensure that you never have to worry about where you ride.”

The KX-F65A includes all necessary mounting hardware and an SSV Works 4ohm, 60/120W (RMS/Peak) powersports marine speaker with 25mm Titanium hard dome tweeter, Santoprene surround, UV Stable ASA plastic grille, and 2-pin posi-lock connectors.

The KX-F65 also has an unloaded option so that you can incorporate your own 6.5-inch speakers for a custom install.

For more information, please visit www.SSVWorks.com, call 818-991-1SSV (1778), or email This email address is being protected from spambots. You need JavaScript enabled to view it..

 Based out of its 20,000-square-foot facility in Oxnard, CA, award-winning SSV Works®, was founded in 2006 and has since become a global leader in designing the market's best off-road, weatherproof audio systems for today's hottest and most popular UTVs. SSV Works is the original purpose-built audio manufacturer, offering every piece needed for a complete, plug-&-play install. With more than 40 years in audio design and manufacturing experience by team members who are also passionate off-road enthusiasts, SSV Works is the top choice among off-road consumers and professionals worldwide. SSV Works currently offers stereo systems for Polaris, Can-Am, Kawasaki, Yamaha, Honda, Arctic Cat, and Jeep vehicles. Take your ride to the next level and install an SSV Works system today!

May 6, 2021 -- Cadence Sound loves to stay connected with our audio community. We understand that due to Covid-19, some of our customers have been affected financially. We decided to do several giveaways so that Cadence aficionados can still enjoy their passions without worry.

Our April Giveaway winner is Shane in Michigan. Shane won a pair of Cadence Ultra Shock Subwoofers. Shane loves to build enclosures and show off his skills on his Instagram. Be sure to check it out! He plans to build an enclosure with his new Cadence subs and give it to his brother as a 16th birthday gift. His brother will definitely be showing off at school.

To enter our next giveaway, make sure to follow us on social media so you can see when the next giveaway happens!

Interested in becoming a Cadence dealer or influencer? Dealer and Representative inquiries are welcome. Visit our website or give us a call 626.465.3383.

Make sure to visit our new and improved website CadenceSound.com. For more information or to find out how to join the #CadenceTeam, please contact us at This email address is being protected from spambots. You need JavaScript enabled to view it.

From Yachts to Commercial Fleets to Personal Pleasure Boats, These Custom-Built, Made-to-Order Stainless Steel LED Signs are the Perfect Accent Piece for Any Vessel

METAIRIE, LA, May 3, 2021 – Oracle Lighting (www.oraclelights.com), the market leader in high-quality and innovative LED solutions for the marine, automotive/12Volt, power sports, and motorcycle markets, is proud to announce the official launch of the new waterproof illuminated marine vessel signage. From yachts to commercial fleets to personal pleasure boats, Oracle Lighting has the custom-built stainless steel LED-illuminated name signs for numerous applications.

“With more than two decades of experience, Oracle Lighting now offers our lighting expertise on many marine products,” explained Justin Hartenstein, Oracle Lighting director of development. “These made-to-order signs are designed to endure the harshest conditions and utilize high quality materials, such as 316L stainless steel to insure years of maintenance-free enjoyment and peace-of-mind. Applications are nearly endless…we’ve even had a manufacturer contact us to make logos for an autonomous marine vessel.”

Oracle Lighting’s designers work with its customers to develop the perfect sign…whether they already have a design or need Oracle Lighting’s assistance developing a professional logo for their vessel. Oracle Lighting also offers a variety of mounting options, LED control options, material thicknesses, and colors. 

“Our vessel signage is also designed to be completely waterproof up to the IP68 standard,” Hartenstein continued. “This means that the sign can be completely submerged underwater and still continue to operate without failure. The proprietary sealing method includes redundancies for water intrusion prevention while still providing adequate heat dissipation for the LEDs’ standard operating requirements. By reducing the thermal load, the LED chips perform flawlessly with a lifespan of more than 60,000 hours of continuous use.”

Oracle Lighting’s optional multi-layer designs feature a contrasting center layer, or “accent color” layer, to help the letters have a visual pop even during the day when the lights are off. These layers are held together both with marine-grade 5200 adhesive and mechanically with hardware. Stainless studs, which are attached to the back of the stainless steel beauty plate, are used to sandwich the layers together in specific locations of each letter to insure maximum structural integrity.

“Each project is customized to the client’s needs,” said Hartenstein. “We offer a variety of control systems that can be programmed to provide simple static color light or create colorful patterns and lighting effects. Our ColorSHIFT® LED system can create more than one million color variations to match just about any color a customer wants, and they can control the color and brightness easily and conveniently from a wireless remote, a light control panel, or even from their smartphone or tablet.”

Getting a quotation is easy. Simply fill out the form at www.oraclelights.com/marine with the details you need and a representative from Oracle Lighting will get back to you with options and pricing for your project. 

Oracle Lighting also recently announced the launch of the new custom illuminated logo decals. Easily installed/applied on cars, trucks, UTVs/ATVs, and other vehicles and now available for custom order at oraclelights.com/logos, customers can choose between 31 custom colors and create their own text or utilize their own graphics.

Louisiana-based Oracle Lighting has been designing innovative lighting products and technologies for the automotive/12-volt, powersports, motorcycle, and marine markets since 1999. Oracle’s philosophy is this: in today's world of fly-by-night vendors, we think it is important to partner with businesses that you can trust to be there for you today, tomorrow, and for years to come.

For more information on Oracle Lighting and its full product line, please visit www.oraclelights.com, call (800) 407-5776, or email This email address is being protected from spambots. You need JavaScript enabled to view it..

Having celebrated its 20-year anniversary in 2019, Metairie, Louisiana-based Oracle Lighting has been designing innovative lighting products and technologies for the automotive/12Volt, powersports, motorcycle, and marine markets since 1999. Oracle’s philosophy is this: in today's world of fly-by-night vendors, we think it is important to partner with businesses that you can trust to be there for you today, tomorrow, and for years to come.

Located just outside New Orleans, Oracle Lighting has received accolades from numerous organizations for our business practices, including being listed on the Inc500 list of the Fastest Growing Businesses in the USA for the past eight years consecutively, winning the 2012 Bronze Stevie Award for Consumer Products Company of the Year, and most recently being named The Small Business Administration's Exporter of the Year and a Small Business Champion by the U.S. Senate Small Business and Entrepreneurship Committee. In 2012, Oracle was named the Jefferson Parish Small Business of the Year by JEDCO. New Orleans CityBusiness Magazine also named ORACLE Lighting a Top Private Company in the Greater New Orleans Area in 2012, 2013, 2014, 2015, 2016 and 2017.

We once were geeks, but now we’re pros. It’s time for your business to ascend with us! 

April 29, 2021 -- ST MARYS, Ga. — Modern Media Geeks is celebrating their 13th birthday in some big ways. What started as a small consulting firm in 2008 has grown into a Google-accredited agency specializing in brand-building for businesses.

Services now include:

• Local Search Engine Directory Submission

• Search Engine Management (SEM)

• Search Engine Optimization (SEO)

• Pay-Per-Click (PPC)

• Back Link Auditing

• Google Citations

• Social Media / Online Marketing

• Web Design

• Premium Company Brand Development *NEW*

Modern Media Geeks is adding to their available services, but they are continuing to grow their team to ensure that all their clients’ needs are met and exceeded. Their most recent hires include Stephanie Benoit, Key Accounts Manager, and James Smith, Marketing Director. With these new additions comes a completely new look and a brand-new name that aligns with its continued growth. No longer is Modern Media Geeks merely geeks. The team is now a professional agency and is changing its name and branding to reflect that.

That said, the brand is dropping the “Geeks” from their name and will now be known simply as Modern Media. Along with the new branding comes even more exciting news: a new strategic alliance with the award-winning creative agency D’zine Alaska. “We are incredibly excited to be working collaboratively with D’zine Alaska,” said Jon Dewar, founder of Modern Media. “Don and his team are the absolute best graphic artists and brand strategists in the country.“Our strategic alliance allows each of us to add services to each of our businesses which complement both party’s strengths. By doing so, our customers can be certain they are hiring the best that can be had.”

The team at D’zine Alaska are just as excited about the new strategic partnership: “We are thrilled to be collaborating with Dewar and his experienced team at Modern Media. As we forge a new future for the branding and online presence needs of our clients, each of our industry-leading skills will add the professional strength and bold engagement they need to stand out in their fields and succeed,” said Don Poynter, President & Creative Director, D’zine Alaska.

While the team is proud of the work they’ve accomplished, Dewar is excited to see the company continue to grow and help their clients to see the great success they’ve experienced thus far. Dewar believes that the only constant is change in business and marketing, which is why he’s excited to invite everyone to grow alongside the Modern Media team.

Modern Media was established in 2008 with the original name, Jon Dewar Consulting, by Jon Dewar, who then changed the name again in 2010 to Modern Media Geeks. Dewar rapidly grew the company from a regional entity to a national entity and has proudly been an accredited Google agency for over a decade. The company’s team comprises an internet marketing specialist, a Google specialist, a website designer, a social media manager, and the two most recent hires: their key accounts manager and the new marketing director.

Contact: Jon Dewar at (904) 717-0000 or through the website modernmedia.pro for more information.

The Off-Road Audio System Market Leader Will Showcase a Number of its Audio Solutions for Today’s Top Off-Road Vehicles

OXNARD, Calif., April 28, 2021 – It’s been quite a year for all of us, and so many have taken to the outdoors in record numbers as an escape. So, once again, it only makes sense the market leader in off-road audio systems and accessories makes its presence known during one of the biggest events of the year.

SSV Works (www.ssvworks.com) is proud to announce that it will be exhibiting at the 2021 Discount Tire Rally on the Rocks from May 12-15 in San Juan County, UT.

“Every year, we circle Rally on the Rocks as a top exhibiting event for us, and we can’t wait to get over to Utah for the 2021 event,” said Trevor Kaplan, SSV Works CEO. “SSV Works offers the industry’s only weatherproof Polaris RZR Pro XP full aftermarket audio solution, and the 2021 Rally on the Rocks is an ideal occasion to showcase our new and exciting audio kits to thousands of side-by-side enthusiasts.”

SSV Works is also participating as a sponsor for the Rally on the Rocks Taco Dinner Night this year. “We feel we need to show our appreciation to the Powersports community for staying strong through the tough times we all have been experiencing,” Kaplan continued. “This is our way to give back to say ‘Thank you’ and offer some amazing audio prize packs for the nights’ raffle. It’s going to be a blast seeing all of our friends after so long!”

Last year SSV Works announced a collaboration with JVC in which SSV Works is now the exclusive Powersports distributor for the KD-MR1BTS marine/powersports digital media receiver. “That success has led us to adding this incredible receiver to our XP1000 kits,” Kaplan concluded. “Our customers asked for an easy plug-and-play upgrade, we listened, and now they have it!”

For more information, please visit www.SSVWorks.com, call 818-991-1SSV (1778), or email This email address is being protected from spambots. You need JavaScript enabled to view it..

Based out its 20,000-square-foot facility in Oxnard, Calif., SSV Works, or Side by Side Vehicle works, is a global leader in off-road, weatherproof audio systems for today’s hottest and most popular UTVs. To this day, SSV Works manufactures the UTV industry’s only purpose-built complete audio systems, offering every piece needed for a complete install. With more than 40 years in audio design and manufacturing experience, SSV Works is the top choice among UTV enthusiasts and professionals worldwide. SSV Works currently offers stereo systems for Polaris, Can-Am, Kawasaki, Yamaha, Arctic Cat, Jeep, and Honda vehicles. Take your ride to the next level- visit www.SSVWorks.com today!

Holly Hill, Fla. – April 28, 2021 – Metra Electronics® is expanding its Jeep® Accessories line with two new aftermarket products designed to help installers upgrade the sound and lighting systems in Jeep® Wrangler and Gladiator models. Metra’s new soundbar speaker adapter and RGB off-road fog lights complement the line’s existing speaker pods and RGB off-road headlights, offering a complete solution for Jeep® upgrades.

Jeep® owners who are upgrading the sound system now have a solution to retain the factory soundbar and upgrade to larger speakers in 2018-up* Jeep® Wrangler JL and 2020-up* Jeep® Gladiator models. The JP-1015 is designed to adapt the OEM four-inch speakers and one-inch tweeter to an aftermarket 6.5-inch speaker and optional tweeter. A harness is included along with a mounting plate and cutting template to assist with modifications to the interior material of the soundbar. The soundbar speaker adapter enclosure is made from high-quality ABS plastic and designed to withstand the harsh elements of off-road environments.

Metra’s JP-1014 replacement speaker pods for 2018-up* Jeep® Wrangler JL and 2020-up* Jeep® Gladiator models are a recommended accessory to complement the new JP-1015 when upgrading the sound system. This pair of sealed speaker pods replaces the original four-inch speakers located under the driver and passenger dashboard to install a six to 6.75-inch aftermarket speaker. They are constructed with ABS housing that utilizes the factory mounting locations for a secure fit that will heighten the listening experience. The pods were first introduced at SEMA360 and use the factory grommet and wiring, with a Metra speaker adapter harness included.

To add style and visibility to Jeep® Wrangler JK, JL, and Gladiator models, the JP-704RGBFL are a set of four-inch RGB backlit halo off-road fog lights designed to match Metra’s existing JP-704RGB seven-inch round off-road headlights**. The polycarbonate lens cover is virtually unbreakable and the lights are built with a die-cast aluminum housing, rated IP67 to withstand harsh weather and off-road environments. The 15 white LEDs have a bright 800-lumen output for each fog light, consuming 30 watts total per light. The backlight RGB lights have 16 million different color options using the Metra RGB smartphone app*, which will also sync with the JP-704RGB headlights to complete the look. The fog lights are plug-n-play with Metra’s RGB-CB1 controller, which is sold separately and required for operation. Depending on the model or trim level, additional fog light mount brackets may be required for the installation, and installers should see the JP-JFOG or JP-JFOG2 for vehicle-specific details. All of these products are in stock and shipping now.

*Visit MetraOnline.com for up-to-date, vehicle specific information.
**The RGB headlights and fog lights are for off-road use only, and not for use on public roads.

At Metra, 12-volt installation and integration is our passion. We strive to continuously offer the highest quality products to meet the fluctuating technological challenges of the automotive world. We actively listen to our customers’ requests and invest resources in developing the highest quality dash kit and harness solutions. We make dash kits for more vehicle applications than anyone else in the world. That’s why we’ve been known as “The Installer’s Choice” ® for more than 75+ years. Our other brands include: Axxess®, T-SPEC®, The Install Bay®, Heise LED Lighting Systems®, iBEAM Vehicle Safety Systems®, Shuriken High Performance Batteries®, Raptor®, Ballistic®, AmmoTenna®, Metra PowerSports®, Saddle Tramp®, Metra Marine® and Daytona Lights™. Metra’s expertise in connectivity solutions is also applied to its division of premium AV and surveillance products from MetraAV®. For ordering information and pricing, visit Metra Electronics online at MetraOnline.com or call 386-257-2956.

RINGWOOD, Ill. – April 13, 2021 -- Race Sport Lighting is excited to partner with DAS Companies Inc. in the Mid-Atlantic territory with new 2021 lighting technologies. It was necessary to expand distribution to get dealers the lighting products they need fulfilled same or next day for the job. DAS dealer accounts can begin ordering their favorite Race Sport Lighting products immediately to ship in April.

The product mix in-house at DAS will be focused on “CORE” lighting top sellers like:

• GEN6® Plug-n-Play Canbus Kits
• Terminator™ LED Kits
• NEW Drive Series V2 All—in-One Kits
• ColorADAPT® interior, exterior and underbody kits
• ColorSMART® Bluetooth App controlled products
• Eco-Series light bars and auxiliary spots
• LED Logo Rocker Switches
• And more...

“DAS has been a great distributing partner for several years, and I am excited to revamp the mix at DAS to focus on our nationwide best sellers. Having the latest technologies available same or next day is important for our dealers. This stocking mix in their warehouse will be a huge home run for their dealer base,” said Steve Jergensen, Race Sport Lighting President.

“We continue to work toward meeting and exceeding the expectations of our dealer base with opportunities and solutions. We have added another great dealer solution. Race Sport, known in our industry as a company synonymous with innovation and multi-application lighting solutions, is now available to our dealer-partners. We are incredibly pleased to partner with the Race Sport's team and look forward to the new opportunities this partnership will present our dealers,” said Rex Berfield, DAS National Sales Manager.

DAS Companies, Inc. is a full-service marketing and supply chain portfolio company. Privately held, DAS Companies, Inc., designs, imports, and distributes truck & auto supplies, travel gear, and mobile electronics that offer safety, convenience, comfort, and connectedness to on-the-go consumers, through a series of channel partnerships, including: Travel Centers, Convenience Stores, Heavy Duty Trucking, Electronics & Specialty Retailers.

At Race Sport® Lighting, we are lighting. For almost two decades we have brought consistently high-quality products and full-service-value to our customers. This is our foundation for growth, and the reason we are the lighting brand the professionals use in North America and beyond. For more information on Race Sport® Lighting or to become an authorized Race Sport® Lighting dealer visit www.racesportinc.com.

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SAN DIEGO, April 22, 2021 -- PRNewswire -- Sony Electronics Inc. today announced new XAV-AX8100, XAV-AX5600 and XAV-AX150 car AV receivers, offering upgraded utility, powerful sound and smart features.  

"Sony is consistently looking for new and innovative ways to elevate its products," said Daisuke Kawaguchi, Vice President of Home Entertainment & Sound, Sony Electronics Inc. "With new HDMI capabilities, our latest car AV receivers deliver a connected experience perfect for long journeys."

XAV-AX8100 and XAV-AX5600 Car AV Receiver Key Features:

The XAV-AX8100 and XAV-AX5600 car AV receivers are sister models of the well-regarded XAV-AX8000 and XAV-AX5500 models. While maintaining sophisticated design, seamless utility, smart features and powerful audio, the new models now include an additional HDMI input1 that allows customers to enjoy extended connectivity.

Each model includes a premium display with a sleek brushed aluminum key terminal. The XAV-AX8100 features an 8.95-inch antiglare clear responsive touchscreen with a three-way adjustable display mount and customizable wallpaper. The XAV-AX5600 offers a 6.95-inch bezel-less flush surface display.  

With EXTRA BASS™ and Sound Optimization technology, customers will experience deep punchy sound that is perfectly suited for their car environments. Bluetooth®, dual USB ports2 and 5V 3-pre out offer a full suite of connectivity while smart features like Apple CarPlay3, Android Auto™4 and WebLink® Cast keep customers focused on what's important: the road.   

XAV-AX150 Car AV Receiver Key Features:

This 6.95-inch touchscreen car AV receiver features Apple CarPlay and Android Auto and allows bass lovers to enjoy powerful audio in any vehicle. Built-in 4-channel amplifier delivers 55 watts x 4 / 20 watts x 4 power output while its EXTRA BASS™ capabilities overcome engine noise and reproduce clear punchy sound at any volume level. Thanks to the Dynamic Stage Organizer (DSO), users will experience a sound field ideal for the inside of vehicles, as if there were speakers on the dashboard.

The new model also offers FLAC audio file compatibility, Quick Wake Up, 3 pre-out, a space saving single DIN rear chassis, and rearview camera-ready feature with parking guidelines.

Pricing and Availability:

The XAV-AX8100 will be available in July 2021 for a suggested retail price of $649.99. For a full list of specs and information, please visit: https://www.sony.com/electronics/in-car-receivers-players/xav-ax8100  

The XAV-AX5600 will be available in July 2021 for a suggested retail price of $499.99. For a full list of specs and information, please visit: https://www.sony.com/electronics/in-car-receivers-players/xav-ax5600  

The XAV-AX150 will be available in May 2021 for a suggested retail price of $299.99. For a full list of specs and information, please visit: https://www.sony.com/electronics/in-car-receivers-players/xav-ax150

Sony Electronics is a subsidiary of Sony Corporation of America and an affiliate of Sony Group Corporation, one of the most comprehensive entertainment companies in the world, with a portfolio that encompasses electronics, music, motion pictures, mobile, gaming, robotics and financial services. Headquartered in San Diego, California, Sony Electronics is a leader in electronics for the consumer and professional markets. Operations include research and development, engineering, sales, marketing, distribution and customer service. Sony Electronics creates products that innovate and inspire generations, such as the award-winning Alpha Interchangeable Lens Cameras and revolutionary high-resolution audio products. Sony is also a leading manufacturer of end-to-end solutions from 4K professional broadcast and A/V equipment to industry leading 4K and 8K Ultra HD TVs. Visit http://www.sony.com/news for more information.

1 The terms HDMI, HDMI High-Definition Multimedia Interface, and the HDMI Logo are trademarks or registered trademarks of HDMI Licensing Administrator, Inc.

2 XAV-AX5600 only.

3 Apple, iPad, iPhone, iPod, and iPod touch are trademarks of Apple Inc., registered in the U.S. and other countries. Apple CarPlay is a trademark of Apple Inc.

4 Google and Android Auto are trademarks of Google LLC.

SOURCE Sony Electronics Inc.

AUBURN HILLS, Mich. (Apr. 26, 2021) – Alpine Electronics of America, Inc. is now shipping the PXE-0850X 12-Channel Advanced Wireless Digital Sound Processor (DSP). This solution replaces the PXE-0850S with the next generation of upgraded technology that allows integration into factory systems.

OEM Integration 

The PXE-0850X has 6 low and/or high-level inputs that can be mixed to create a full range signal that sends up to 12 independent channels for versatility in OEM and aftermarket system building. Eight of the 12 channels can utilize 25W of powered output to allow even more flexibility.

New and improved software matches the user interface (UI) of the PXE-X09 (introduced in 2020) and provides a cleaner layout that simplifies the mixer and tuning flow.

Tuning Tools

The processor can be tuned with the 31 Band Parametric or Graphic EQ for precise adjustments. Detailed high/low crossovers and expansive time correction can be made to each of the 12 channels. This allows the tuner to overcome acoustical abnormalities in the vehicle and set a proper sound stage for premium sound performance.

Tuning can be done wirelessly via Bluetooth® from a smartphone or through a wired USB connection with a PC. By downloading the free PXE-0850X DSP app (available on the App Store or Google Play™), customers can get real-time tuning results and compare them with the “Before” and “After” effects. Tuning files can be saved directly to a smartphone, hard drive, or thumb drive for storage and shared via text message or email.  

Music on Command 

Access to some of the DSP’s features is presented in the improved LCD controller, which can be flush-mounted on the dash for easy access. The rotary knob can quickly adjust volume, preset storage and recall, subwoofer level, and source selection with results displayed on the LED screen.  

The PXE-0850X can also be used as a head unit or music source in older vehicles. The PXE-0850X can receive music sent directly from a smartphone with Bluetooth® wireless streaming, so customers can listen to their playlists without replacing the factory head unit or adding an aftermarket head unit.  

The PXE-0850X is now shipping at a MAP of $699.95 and will be available at Alpine Authorized retailers and Preferred Online Stores. Installation options can be found on the Alpine-USA website through the store locator.

Tech specs:

• New and improved user interface (UI) 
• Bluetooth® audio streaming with included external module 
• Wireless sound tuning via smartphone. PC tuning also available 
• Improved Dash-mounted remote controller included
• 6 Low and/or High-level inputs 
• 12 RCA outputs  
• Matrix Mixing 
• 25W RMS x 8 (4Ω, <1% THD+N, 14.4V) (mirrors the first 8 RCA outputs) 
• Frequency range: 20Hz ~ 20KHz, 1Hz steps 
• Q: 0.404 ~ 28.85, 0.01 steps 
• Gain: -12.0dB ~ +12.0 dB, 0.1 dB steps 
• Filter crossover points: 20Hz – 20KHz. 1Hz steps 
• Slopes: 12dB, 18dB, 24dB, 30dB, 36dB, 42dB, 48dB 
• 31 Band Parametric or Graphic Output EQ 
• High pass, low pass, and bandpass, independent filters per channel 
• Time correction: Up to 20ms delay per channel 
• Delay units: 0.000 to 20 milliseconds, 0.00 to 692 centimeters, 0.00 to 273 inches 
• 0 deg. or 180 deg. phase adjustment per channel 
• Specialized type filtering: Butterworth, Linkwitz-Riley, Bessel 
• TI 32-bit DSP with 300MHz floating point processing 
• TI 24-bit premium audio ADC/DAC

Alpine Media Contact 
Allison Saunders  
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Alpine Electronics, Inc. is an automotive electronics manufacturer that provides consumers and leading automakers with audio, video, navigation, and driver assistance products. The company specializes in system integration solutions with innovative vehicle entertainment and information technologies. Alpine’s R&D and manufacturing facilities in Asia, Europe, and North America ensure that all products address the real-world requirements of drivers in each market. The company is committed to developing safe, comfortable, and eco-friendly automotive electronics products. Alpine Electronics, Inc. is a wholly-owned subsidiary of ALPS ALPINE CO., LTD.  

April 21, 2021 -- Dania Beach, Fla. – SounDigital USA Introduced the new Power Sports / Marine Line of Amplifiers in April of 2021 to their arsenal. Bringing a much needed solution to market by having an Amplifier with a small footprint, great power and now in a IP64 Marine Grade Platform. The New Models, 800.1 EVO PS, 800.4 EVO PS, 1200.4 EVO PS and 2000.4 EVO PS, are geared to be the solution for retailers that do Power Sports, Motorcycles, Offroad and Marine Applications. This new EVO PS lineup joins the already popular EVO X family of mono and multichannel amplifiers.

EVO PS benefits from some upgrades not found in the EVO X Lineup of Amplifiers, such as Conformal Coating, Upgraded electronical components internally, Gold Tracing on Circuit Boards and Tiffany Style RCA Connectors. These Amplifiers are Marine Grade, IP 64 Rated, Vibration and Corrosion Protection. Tommy Spears, National Sales/Marketing Director, SounDigital USA said, “I am excited to be able to offer solutions for Powersports, Marine and the Jeep Market. Coming from a retail side, having great power and IP64 Rating that the EVO PS Offers, It’s exciting to be able to offer this solution to these markets for our retailers.”

EVO PS was developed and designed with the wants and needs of our Retailers, catering to the specific solutions of all our customers in our Industry. Elias Ventura, Territory Manager for SounDigital USA said, “We now have Amplifiers geared for Power Sports, Motorcycles, UTV’s, ATV’s and Boats. We got you covered, great sound, small size and big power.”

SounDigital which manufactures and builds their amplifiers in Brazil acted on this. Diogo Iannaccone, CEO of SounDigital, stated, “You asked for this solution, we listened,” after having had many requests from many retailers in the US to bring back the old marine line.

Pricing for the EVO PS Amplifiers are as follows, 800.1 EVO PS $499.99, 800.4 EVO PS $599.99, 1200.4 EVO PS $849.99 and 2000.4 EVO PS $1199.99.

The EVO PS Amplifiers are In Stock and Starting to Ship. For more information on the EVO PS from SounDigital, visit soundigitalusa.com.

Las Vegas, Nev., April 14, 2021 –Eton Car Audio has announced they have recently been awarded another ‘Product of the Year’ from the leading audio publication Car & Hifi. This very prestigious comes on heels of recent similar awards, from both EISA and other magazines, for their CORE series speaker systems and unique Stealth 7.1 DSP system amplifier.

The new ONYX series is comprised of three, component drivers, all featuring advanced, neo motor home driver technologies, developed for the CORE series of systems. These include the ONYX 16,
a 165 mm driver, featuring proprietary, custom-tooled cast frame and powerful, 32 mm neo motor, not found on drivers at similar prices.

The companion ONYX 80 neo midrange, is an evolved version of the super-premium CORE 80mm (3.2”) mid, but uses a composite cone (compared to exotic CORE Magnesium sandwich cone), and features low-profile (1.6” depth), flow-optimized cast Aluminum frame, ideal for typical dash and upper-door drop-in, factory 3-way, cutout locations. These include popular Jeep and Dodge Ram truck dash applications, among others.

Similarly, the ONYX 28 is a large, 28 mm, reverse-damped silk dome tweeter, offering extremely low resonant frequency, in unique, CNC machined alloy housing (both flush and surface mounts), with unique rear isolation chamber, and features Eton’s patented ‘RCSF technology, to deliver amazing sound quality, without having to spend a fortune.

Eton has been recognized as one of the premier, Hi-Fi driver manufacturers for over 30 years and has received numerous stellar reviews from leading European hi-fi magazines for many years. The ONYX component driver series complements both their array of ‘World- Class Component speaker systems and their superb ‘Upgrade’ OEM systems and Coaxial systems, for BMW, Mini. Rover, VW and Mercedes Neo motor, ‘FrontBass’ platforms, all of which are designed, engineered and manufactured in their State-of-the-Art factory Neu Ulm Germany.

Eton is now shipping products from three (3), strategically located, US regional warehouses, to provide upscale 12-volt retailers ideal ‘JIT’ delivery to the majority of domestic major markets.

Retailers who will be attending CES and or who are interested in setting up a meeting, or simply learning more about this very exciting opportunity to profit from this unique brand, are invited to contact AMG at (702) 560-0821-2171, or send email to Eton AMG at; This email address is being protected from spambots. You need JavaScript enabled to view it. for additional information.

Contact:

Matt Overpeck; AMG VP of Sales
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