RINGWOOD, IL – October 21, 2021 -- Race Sport Lighting is excited to announce the launch of their new P-Series projector perfect LED headlight lineup. This product was developed and tested in their lab over the last year and is now available to the marketplace. The P-Series is the first headlight kit approved by their product specialists to produce a 100 percent perfect beam out of a projector lens with no spray lines or shadowing. These kits provide effective projection down the road without any performance loss. All other LED kits on the market experience performance issues when placed into projectors because projector lenses were originally engineered to work with HID technology. With the increase in popularity of LED headlights, the need for a LED solution to projector lenses was too much to ignore.

“Our whole team is excited to launch this new P-Series product to the marketplace. We have had the projector problem solved for the last 5 years with our GEN6® HID headlight kits, but many customers continued to insist on putting LED technologies into the projector style lenses on newer vehicles. It was imperative that we engineered an exclusive LED kit that provides another option with LED technology that we can feel comfortable putting our stamp of approval on,” said Steve Jergensen, President of Race Sport Lighting.

The P-Series boasts an amazing 3,950 LUX light output per bulb – giving the user almost 8,000 total LUX per kit. A high LUX output is required to properly project the 360° perfect light array down the road out of the lens. The P-Series closely resembles the down-road performance of their notorious GEN6® HID Conversion kits that have been the ultimate projector solution for thousands of dealers in the industry. If that was not enough, every P-Series kit is packaged with CANBUS decoders to ensure a successful install every time - even in vehicles with complex electrical systems.

“The P-Series LED Solve-All Kit is going to provide a solution to all the questions people are asking when it comes to vehicles equipped with projector lenses. This kit is going to be the next hot product for everyone to talk about at future tradeshows. This will change how LEDs are looked at, and it will be a home run for resellers all around North America,” said Ignacio Ayala, Inside Sales & Product Specialist

The new P-Series Projector Perfect LED kits are in stock and shipping in six bulb bases (H7, H8, H11, 9005, 9006, and 9012) out of the Northern Illinois warehouse. All distributors and dealers are encouraged to get this new technology in stock and experience the LED solution to projector lenses.

At Race Sport® Lighting, we are lighting. For almost two decades we have brought consistently high-quality products and full-service-value to our customers. This is our foundation for growth, and the reason we are the lighting brand the professionals use in North America and beyond. For more information on Race Sport® Lighting or to become an authorized Race Sport® Lighting dealer visit www.racesportinc.com in the USA or www.racesportlighting.ca for Canada.

Holly Hill, Fla. – October 13, 2021 – Metra Electronics® announces that it will have two booths at the 2021 SEMA Show in Las Vegas, with booth 12141 in the North Hall and its off-roading and powersports products on display at booth 61041 in the West Hall. This year marks Metra’s 75th anniversary in manufacturing and will be celebrated with a look back at Metra’s car audio history on social media. As Metra Electronics releases new product announcements for the SEMA Show, it will also showcase a look at products from the past, celebrating both old and new innovations in the aftermarket automotive industry.

How Metra Electronics Started

It all began in 1946 at a little shop in Brooklyn, New York, with founder Michael M. Somma fixing and selling TVs and FM radios. Soon, they began creating FM radios specifically for cars under the name MetraVox and found a big demand for installations in taxi cabs. Taxi drivers spent their entire workday in their vehicle and now they could enjoy listening to the radio. Naturally, Metra’s radio kits took off. This is where the business split into a new entity focusing entirely on car audio, called Metra Electronics. Metra manufactured complete radio installation kits that included wiring and harnesses, becoming a pioneer in the car audio industry.

A Change in the Industry

Up to this point, dealerships were a major customer, purchasing radio kits from Metra to install into vehicles before they left the lot. It was in the 1980s that things began to change and transition from OE radio installations to aftermarket. The Custom Aftermarket Sound Association (CASA) was formed and lobbied to make radios optional for car manufacturers. At this point, Single-DIN radios were in use and European models were becoming more prevalent. These models required a different dashboard to fit the standard Single-DIN radio, making installation challenging for all of the various makes and models on the road. Metra Electronics became one of the first to offer a solution, focusing on its support for the radio business by providing dash kits with the installation hardware and essentials required for aftermarket radio replacement.

Metra Grows Through the Years

In the 1980s, it became clear that Metra was outgrowing its operations, which now took up an entire city block with 100,000 square feet of space in Brooklyn, New York. The company needed to find a new home. In 1986, Metra’s corporate headquarters packed up and moved south, settling in Holly Hill, Florida, where the company remains today. Several events helped contribute to the growth of the company, with Metra first attending the SEMA Show in 1980, becoming a fixture at the annual event. Recognizing the importance of developing relationships with face-to-face time, Metra’s President, Bill Jones, took a motorcycle road trip through the United States in 1991, visiting its distributors and customers throughout the region.

In 1992, Mr. Jones realized that an organized training program was needed for an industry that was growing too fast. With no standardized methods for training or schools specifically for 12volt installers, he created Installer Institute in Holly Hill, FL. Since 1992, Installer Institute has graduated thousands of students and helped push MECP and MESA certifications. In 2016, the school became accredited by the Accrediting Council for Continuing Education & Training, and most recently had its 26-week program eligible for Title IV funding so that students could apply for federal financial aid to cover their tuition.

Metra Introduces New Brands

In the early 2000s, Metra grew beyond dash kits, creating Axxess® for vehicle integration and Tsunami® for car audio wiring and audio installation accessories. While Tsunami’s brand name evolved into the T-Spec® and Raptor® product lines, Axxess remains a top name among professional 12volt installers. In 2003, Axxess introduced interfaces to retain the door chimes in Chevrolet, which became the start of a long line of products developed to accommodate the ever-changing vehicle technology seen in different makes and models. The Install Bay® brand was also created to offer all of a shop’s hardware essentials in one place, becoming the largest product line in the Metra portfolio. To complete an aftermarket audio installation, Metra created Shuriken High Performance Batteries® along with Ballistic® sound damping. In 2014, Heise LED Lighting® became its premiere LED lighting brand, soon followed by iBEAM Vehicle Safety Systems®, AmmoTenna®, Metra PowerSports®, Saddle Tramp®, Metra Marine®, Daytona Lights®, and a product line of accessories dedicated entirely to Jeeps®.

In 2001, Metra applied its expertise in car audio connectivity to create Ethereal Home Theater®, a division specifically for HDMI® products and home theater systems. Today, this division has been rebranded as MetraAV® and has grown to include Ethereal®, Velox®, Spyclops®, and Helios® product lines. MetraAV is now known as one of the most reliable manufacturers for premium residential and commercial integration products.

75 years after introducing its first automotive radio kit, Metra Electronics will attend the 2021 SEMA Show to celebrate its innovations over the decades. New product highlights include a growing lineup of dash kits and integration products designed to bring upgraded sound systems into older and newer vehicles. Metra will also showcase accessories and lighting packages designed for Jeep® Wrangler and Gladiator, new RGB and RGBW lighting kits, redesigned LED lightbars from Heise, and new monitors and cameras from iBEAM. In the off-road/powersports booth, attendees will see universal audio products plus audio accessories designed specifically for Polaris® and Can-Am® UTVs. Daytona Lights will also expand its value series of LED lights, doubling its product offerings. For motorcycles, Metra’s Saddle Tramp® brand will introduce new audio installation products and lighting accessories designed to fit Harley-Davidson®. Product announcements will be released with more details closer to the show.

At Metra, 12volt installation and integration is our passion. We strive to continuously offer the highest quality products to meet the fluctuating technological challenges of the automotive world. We actively listen to our customers’ requests and invest resources in developing the highest quality dash kit and harness solutions. We make dash kits for more vehicle applications than anyone else in the world. That’s why we’ve been known as “The Installer’s Choice” ® for more than 75 years. Our other brands include: Axxess®, T-SPEC®, The Install Bay®, Heise LED Lighting Systems®, iBEAM Vehicle Safety Systems®, Shuriken High Performance Batteries®, Raptor®, Ballistic®, AmmoTenna®, Metra PowerSports®, Saddle Tramp®, Metra Marine® and Daytona Lights®. Metra’s expertise in connectivity solutions is also applied to its division of premium AV and surveillance products from MetraAV™. For ordering information and pricing, visit Metra Electronics online at MetraOnline.com or call 386-257-2956.

The Metairie, LA-Based Company Has Been a Market Leader in Innovative LED Lighting Solutions for the Automotive Aftermarket Since 1999

METAIRE, LA, Oct. 12, 2021 – Oracle Lighting (www.oraclelights.com) is proud to announce that it has been named a finalist for SEMA’s Manufacturer of the Year. Also, for the third year in a row, founder Justin Hartenstein has been named a finalist for the prestigious SEMA Gen-III Innovator of the Year.

The Manufacturer of the Year Award is presented annually to recognize one company that represents the industry's core values through innovative processes and products, outstanding business practices, workforce excellence, protection of brand equity, and active SEMA participation in the support of the automotive aftermarket.

“We are incredibly proud to be finalists for two industry awards, and it is an honor to be recognized in our first nomination for Manufacturer of the Year,” said Tiffanie Hartenstein, Oracle Lighting Chief Executive Officer. “Our team values the opportunity to be an engaged member of SEMA and to contribute to the continued success of the automotive aftermarket industry. As a company, we thrive on innovation in all aspects and are committed to fostering growth in spite of the challenges our industry has faced. We are excited to represent the values that propel us forward in enriching the aftermarket experience.”

One of just two individual awards that the SEMA organization presents each year, the Gen-III innovator is an honor given to a young innovator who exhibits the same pioneering spirit as the original industry founders. According to SEMA, the Gen-III Innovator of the Year recognizes individuals whose work is changing the way the automotive aftermarket does business. He or she may have been the first to act on a new trend, invented an original product or devised and implemented ideas that better suit the current automotive marketplace.

“It is truly an honor to be named a finalist for an award that recognizes hard work and innovation in such a large and dynamic industry,” said Justin Hartenstein, Oracle Lighting director of development who founded Oracle Lighting in his garage in 1999. “And to top it off, Oracle Lighting has received another prestigious honor as being named a finalist for Manufacturer of the Year. I would like to congratulate our team for making this happen as 2020 and 2021 have been tough on our industry and, despite this challenge, Oracle Lighting has continued to accelerate and grow.”

The SEMA Industry Awards recognize outstanding contributions to the specialty-equipment industry. Winners will be announced and recognized during the SEMA Industry Awards Banquet, Thursday, November 4 at The SEMA Show in Las Vegas, Nev.

When the Coronavirus pandemic first began, as for many other manufacturers, demand began to decrease as the economy slowed. Being the innovator that he is, Hartenstein pivoted and redirected his energy into an anti-virus device utilizing UV lighting technology. The result was the A.I.R. Device (Antimicrobial Irradiation Respirator), the world's first UV face mask. In 2021, Oracle Lighting donated many of these masks to local Louisiana charities to help slow the spread.

In 2021, Oracle Lighting was also ranked as the third fastest growing company in the entire metro New Orleans area, with a three-year growth rate of 56 percent, according to New Orleans CityBusiness magazine.

Besides being a trend-setter, enthusiast, and innovator, Hartenstein is also an advocate for the automotive lighting aftermarket, making him an excellent candidate for this award. He sees the challenges that are taking a toll on the aftermarket lighting industry such as overseas counterfeiting. After months of working with foreign courts, attorneys, private investigators, and other authorities in China, Hartenstein filed and won legal action against an underground counterfeit factory ring in China that has repeatedly violated not only the Intellectual Property of ORACLE Lighting but of a half dozen other SEMA manufacturers.

In 2021, Oracle Lighting won its legal battle against a Chinese-based manufacturer of imitation products after a failed appeal process by the defendant. Hartenstein hopes to use this experience to create a roadmap for other SEMA manufacturers to follow in order to receive relief from the damage caused by illicit counterfeiting in the industry.

For more information on Oracle Lighting and its full product line, please visit www.oraclelights.com, call (800) 407-5776, or email This email address is being protected from spambots. You need JavaScript enabled to view it..

Having celebrated its 20-year anniversary in 2019, Metairie, Louisiana-based Oracle Lighting has been designing innovative lighting products and technologies for the automotive/12Volt, powersports, motorcycle, and marine markets since 1999. Oracle’s philosophy is this: in today's world of fly-by-night vendors, we think it is important to partner with businesses that you can trust to be there for you today, tomorrow, and for years to come.

Located just outside New Orleans, Oracle Lighting has received accolades from numerous organizations for our business practices, including being listed on the Inc500 list of the Fastest Growing Businesses in the USA for the past eight years consecutively, winning the 2012 Bronze Stevie Award for Consumer Products Company of the Year, and most recently being named The Small Business Administration's Exporter of the Year and a Small Business Champion by the U.S. Senate Small Business and Entrepreneurship Committee. In 2012, Oracle was named the Jefferson Parish Small Business of the Year by JEDCO. New Orleans CityBusiness Magazine also named ORACLE Lighting a Top Private Company in the Greater New Orleans Area in 2012, 2013, 2014, 2015, 2016 and 2017.

The most powerful JET SKI on the water deserves the most powerful audio system

Libertyville, Ill. – Bestowing massive sound heard miles away on the open water, Hifonics continues its growing partnership with Kawasaki while bringing POWER FROM THE GODS to the ALL-NEW for 2022, Kawasaki JET SKI® ULTRA® 310LX. Take on loud adventures while chasing down the perfect wave with sound heard through any condition and element.

Brian Sherman, Vice President of Product and Marketing, said, “Continuing our relationship with Kawasaki has been incredibly successful. We are especially very excited to be a part of this powerful JET SKI ULTRA 310LX partnership. Bringing massive power to the waters and showcasing it in such a powerful machine is what POWER FROM THE GODS is all about. I am looking forward to the future and growing the relationship and bond further between Hifonics and Kawasaki.”

The Hifonics audio system includes a Hifonics Bluetooth controller for ultimate control of your sound and music, a 2-channel THOR Powersports amplifier that enhances and transforms every song with clearer detail and higher power, and speakers that feature a Titanium dome tweeter for very smooth musical response and high output.

FEATURES INCLUDE:

• BLUETOOTH CONTROLLER: IPX-rated and easily connect to your smartphone or device

• THOR POWERSPORTS AMPLIFIER: Digital class, 2-channel amplifier can be packed into a small footprint

• THOR POWERSPORTS SPEAKERS: Titanium dome tweeters bring out higher quality sound while remaining IPX-rated and protected against the conditions and elements

In addition, Project and Quality Manager Mark Lieber commented, “It was a pleasure to work with the great people at Kawasaki; their passion having the very best audio system available, showed through at every step in the process.” Bring out powerful sound that matches the most powerful JET SKI on the water with POWER FROM THE GODS.

No matter the elements that nature may bring, your sound will remain undistorted and LOUD. Take the concert on the water this fall and bring out the best in your adventure and audio with Kawasaki and Hifonics. Full line details are available at the Kawasaki website on the JET SKI® ULTRA® 310LX product page.

Hifonics is the audio brand bestowed directly from the gods above and is known for its bold-looking designs while producing powerful and high-quality sound. Founded by Helmut Stieglitz in 1982, Hifonics continues to bring mortals what they need – amplifiers, subwoofers, car speakers, soundbars, compression horns, marine speakers, and signal processors that are forged by the gods! Our slogan, POWER FROM THE GODS, is the superhuman standard to how Hifonics holds itself accountable for pushing the bar to the absolute limit. Consumers of these products can experience a wide range of audio solutions from delivering their needs from Powersports to marine machines. The Hifonics brand is owned by Maxxsonics USA, based near Chicago, IL. For additional information, go to the brand website at https://hifonics.com/about.

Established in 2001, Maxxsonics USA is a global leader in the mobile, marine, and Powersports audio industries specializing in designing and manufacturing power amplifiers, speakers, subwoofers, and accessories branded Hifonics, MB Quart, Crunch, and Autotek. Additionally, Maxxsonics USA is the premier OEM audio supplier of audio solutions/systems for Jeep Wrangler JL and Gladiator JT vehicles, Kawasaki off-road vehicles, and Polaris® off-road vehicles. For additional information, go to the corporate website at https://maxxsonics.com/.

October 12, 2021 – ZZ2 has released the IT-LR line of interfaces for select LAND ROVER/RANGE ROVER/JAGUAR vehicles.

Rich DeSclafani stated, “We are extremely excited to launch our Wireless CarPlay interfaces for Land Rover/Range Rover/Jaguar. These interfaces provide a complete all in one solution for supported vehicles. They offer wireless connectivity, safety, and convenience. They are exactly what is needed to add the latest technology to these vehicles. The interfaces exclusively use the factory touchscreen to control the interface and come with a 3 year warranty. These products are in stock and available to ship.”

FEATURES:

• Wireless CarPlay
• Wireless Android Auto
• Backup Camera Input (w/Dynamic Moving Lines)
• Front Camera Input (w/Parking Mode and Forced Front Camera)
• Smartphone Mirroring/Mirror Link
• Touchscreen Control

CLICK HERE FOR MORE INFORMATION: LAND ROVER/RANGE ROVER/JAGUAR PRODUCTS

COMPATIBILITY:

IT2-LR12:

JAGUAR:

• 2012-2016 XF
• 2012-2016 XJ / XJL

LAND ROVER:

• 2012-2016 Discovery 4            
• 2012-2016 Freelander 2         
• 2012-2016 LR2
• 2012-2016 LR4
• 2012-2016 Range Rover Sport                 
• 2012-2016 Range Rover Evoque             
• 2012-2016 Range Rover Vogue           
• 2015-2016 New Discovery Sport             

IT2-LR15:

Jaguar:

• 2017 and Up E-Pace                                  
• 2017 and Up F-Pace
• 2017 and Up XJ / XJL
• 2017 and Up XF
• 2017 and Up XE

Land Rover/Range Rover:

• 2017-2019 Land Rover Discovery Sport                   
• 2017-2018 Range Rover Evoque             
• 2017-2018 Range Rover Sport                 
• 2017-2018 Range Rover Velar                 
• 2017-2018 Range Rover Vogue

IT4-LR-DUO:

Land Rover/Range Rover:

• 2019-2021 Range Rover Velar
• 2019-2021 Range Rover Sport
• 2019-2021 Range Rover Vogue
• 2019-2021 Range Rover Evoque
• 2020-2021 Land Rover Discovery Sport 

WEBSITE: www.zz-2.com

EMAIL: This email address is being protected from spambots. You need JavaScript enabled to view it.

Phone: 929-220-1212

Toll Free: 877-241-2526

NEW for 2021, MB Quart Polaris GENERAL, Polaris RANGER, and Honda Talon Tuned Audio Kits bring adventure anywhere

Libertyville, Ill. – Embark on an adventure and hear everything with ALL-NEW for 2021 Polaris GENERAL, Polaris RANGER, and Honda Talon Tuned Audio Kits. All of these UTV audio packages showcase massive power while creating undistorted levels of listening and clarity. Creating a soundscape heard from miles away in Polaris GENERAL 2016 and newer vehicles, Polaris RANGER 2018 and newer vehicles, and Honda Talon 2019 and newer vehicles, all of these MB Quart Tuned Audio Kits protect against the elements and conditions while taking on louder sound and deeper depths of audio.

Brian Sherman, Vice President of Product and Marketing, said, “These new stage kits solidify MB Quart’s dedication to the Powersports category by providing three new vehicle-specific platforms to the wildly successful X3 and RZR kit programs we’ve been offering the past two years. Like our current products, these also employ advanced development and design techniques to provide better than OEM fit and finish with simple plug & play installation. You don’t need to be a car audio installer or audio expert to efficiently install these kits.”

Featuring compatible vehicle fitment, marine-grade protection/IPX-rating, and an included mount and harness, every MB Quart Tuned Audio Kit delivers easy installation while only requiring standard hand tools. Showcasing the STAGE 5 Kits across the entire lineup, the Polaris GENERAL MBQG-STG5-1 features 500 watts of STAGE 5 power that includes an AM/FM/Bluetooth LED source unit controlling one 5-channel amplifier that powers four coaxial speakers and a massive 10-inch subwoofer in a sealed enclosure that delivers booming bass with all of the necessary mounting panels. The Polaris RANGER MBQRG-STG5-1 makes 800 watts of clean power that also includes an AM/FM/Bluetooth LED source unit that controls two amplifiers powering four coaxial speakers and as well a 10-inch subwoofer in a sealed enclosure. Lastly, the Honda Talon MBQT-STG5-1 brings 800 watts of undistorted power that as well includes an AM/FM/Bluetooth LED source unit that controls two amplifiers powering four coaxial speakers and an 8-inch subwoofer in a sealed enclosure.

FEATURES ACROSS THE ENTIRE FAMILY OF MB QUART TUNED AUDIO KITS INCLUDE:

• COMPATIBLE VEHICLE FITMENT: Polaris GENERAL 2016 and newer Polaris RANGER 2018 and newer Honda Talon 2019 and newer

• MARINE-GRADE PROTECTION/IPX RATING: IPX67-rated (source unit, speakers, and subwoofer) / IPX5-rated (amplifiers) (across the entire lineup of Polaris GENERAL/RANGER and Honda Talon Tuned Audio Kits)

• MOUNT/HARNESS: Plug & Play harness with waterproof connectors and premeasured wires

• TIME AND TOOLS: Standard hand tools are required Hear concert sound right in your Polaris GENERAL, Polaris RANGER, and Honda Talon vehicles with audio that will transform every ride into a personal and immersive concert. Bring out Music. Defined. Attitude on any adventure with Polaris GENERAL, Polaris RANGER, and Honda Talon Tuned Audio Kits. Discover what fitment option will be best for your Polaris GENERAL, Polaris RANGER, and Honda Talon vehicle. Make sure to contact your sales representative or customer service at 847-540- 7700 immediately to secure your order. See complete line details on the MB Quart website.

MB Quart is the high-end audio brand known for its most elaborate and distinctive designs while producing rich sound quality. Found in 1962, MB Quart began producing professional studio microphones and headphones at its headquarters in Obrigheim, Germany. Through research, innovation, and a dedication to the highest standard of sound quality, MB Quart continues to grow its product line throughout its 50-year history. Our slogan, Music. Defined. is the superior standard to how MB Quart holds itself accountable for pushing the bar forward. Consumers of these products can experience a wide range of audio solutions that will deliver for all their needs for Powersports and marine machines. The MB Quart brand is owned by Maxxsonics USA, based near Chicago, IL. For additional information, go to the brand website at https://mbquart.com/about. 

USA Established in 2001, Maxxsonics USA is a global leader in the mobile, marine, and Powersports audio industries specializing in designing and manufacturing power amplifiers, speakers, subwoofers, and accessories branded Hifonics, MB Quart, Crunch, and Autotek. Additionally, Maxxsonics USA is the premier OEM audio supplier of audio solutions/systems for Jeep Wrangler JL and Gladiator JT vehicles, Kawasaki off-road vehicles, and Polaris® off-road vehicles. For additional information, go to the corporate website at https://maxxsonics.com/.

POWER FROM THE GODS meets unlimited boundaries of adventure in the Kawasaki 2022 TERYX KRX® 1000 SPECIAL EDITION

Libertyville, Il. – ALL-NEW for 2022 TERYX KRX® 1000 SPECIAL EDITION chases down adventure with undistorted and untamed levels of POWER FROM THE GODS. Hifonics continues its growing partnership with Kawasaki vehicles in this explosive and vibrant audio package that brings out ultimate adventure-seeking adrenaline. Creating a concert sphere of immersion right in your 2022 TERYX KRX® 1000 SPECIAL EDITION, audio transcends with levels of detail and clarity in every beat.

Brian Sherman, Vice President of Product and Marketing, said, “Continuing this crucial partnership with Kawasaki has been such an important relationship and value to Hifonics. We love bringing high-quality sound that’s detailed and loud that makes every outdoor adventure worth embarking on. I know how critical it is to hear every small detail from my favorite songs and playlists through any condition and element that the outdoor adventure may bring.”

The 2022 TERYX KRX® 1000 SPECIAL EDITION comes complete with 6.5-inch door speakers, a 12-inch subwoofer, a high-grade Hifonics Bluetooth/AM/FM source unit, and a 600-watt, 5-channel amplifier. Giving the dash an interior centerpiece to the vehicle, the high-contrast color LED screen of the source unit is built into the center console. Apple Control enables compatible Apple devices controlled by the stereo through the integrated USB plug in the top dash compartment. A pair of 6.5-inch coaxial 2-way speakers are built into the doors as their composite midrange cones create deep and accurate mid-bass, all while being paired with 0.75- inch titanium dome tweeters for a crystal-clear high-frequency performance. The 12-inch subwoofer was specially designed for the 2022 TERYX KRX® 1000 SPECIAL EDITION and mounts directly behind the seats.

Alden Stiefel, President of Maxxsonics USA, said, “This continued partnership between Kawasaki and Hifonics has continued to grow as newer vehicles become announced. We are extremely proud of bringing POWER FROM THE GODS audio into the 2022 TERYX KRX® 1000 SPECIAL EDITION. Not only will audio expectation be met with superior performance, but also being protected against the elements provides a safe measure of durability and longevity.” When untamed adventure calls, bring undistorted levels of playback into every quest for adrenaline this fall season with the Hifonics audio package. From booming bass that creates immersive dimension to every song, from speakers that transcend quality with undistorted quality of listening into every genre of music – your music will come alive on every outdoor adventure. POWER FROM THE GODS meets the pursuit and demand for a louder listening experience in the ALL-NEW Kawasaki 2022 TERYX KRX® 1000 SPECIAL EDITION. See complete vehicle and audio details available on the Kawasaki website.

Hifonics is the audio brand bestowed directly from the gods above and is known for its bold-looking designs while producing powerful and high-quality sound. Founded by Helmut Stieglitz in 1982, Hifonics continues to bring mortals what they need – amplifiers, subwoofers, car speakers, soundbars, compression horns, marine speakers, and signal processors that are forged by the gods! Our slogan, POWER FROM THE GODS, is the superhuman standard to how Hifonics holds itself accountable for pushing the bar to the absolute limit. Consumers of these products can experience a wide range of audio solutions from delivering their needs from Powersports to marine machines. The Hifonics brand is owned by Maxxsonics USA, based near Chicago, IL. For additional information, go to the brand website at https://hifonics.com/about. 

Established in 2001, Maxxsonics USA is a global leader in the mobile, marine, and Powersports audio industries specializing in designing and manufacturing power amplifiers, speakers, subwoofers, and accessories branded Hifonics, MB Quart, Crunch, and Autotek. Additionally, Maxxsonics USA is the premier OEM audio supplier of audio solutions/systems for Jeep Wrangler JL and Gladiator JT vehicles, Kawasaki off-road vehicles, and Polaris® off-road vehicles. For additional information, go to the corporate website at https://maxxsonics.com/.

Optimized for Sound Quality, the 2-, 4-, 5-, and 7-Speaker Kits are Weather-Proof and Resistant to Extreme Environmental Conditions, Offering the Ideal Add-On Solutions for Dealers Improving Factory-Equipped Systems

OXNARD, Calif., Oct. 6, 2021 – SSV Works (www.ssvworks.com), the market leader in powersports and off-road audio systems, is proud to announce that it currently offers the industry’s only in-stock weatherproof Polaris RZR Pro XP full aftermarket audio solutions for both Ride Command and non-Ride Command equipped vehicles.

“With full kits available as well as front and rear-door 6.5-inch speaker pods and a 10-inch subwoofer sold individually specifically for Ride Command-equipped Polaris Pro XPs, SSV Works offers the ideal add-on solutions for dealers improving factory-equipped systems,” said Trevor Kaplan, SSV Works CEO.

SSV Works’ easy-to-install, plug-&-play weatherproof Polaris RZR Pro XP full aftermarket audio solutions for both Ride Command and non-Ride Command equipped vehicles include 2-, 4-, 5-, and 7-speaker kits.

For more information, please visit www.SSVWorks.com, call 818-991-1SSV (1778), or email This email address is being protected from spambots. You need JavaScript enabled to view it..

Based out of its 20,000-square-foot facility in Oxnard, CA, award-winning SSV Works®, was founded in 2006 and has since become a global leader in designing the market's best off-road, weatherproof audio systems for today's hottest and most popular UTVs. SSV Works is the original purpose-built audio manufacturer, offering every piece needed for a complete, plug-&-play install. With more than 40 years in audio design and manufacturing experience by team members who are also passionate off-road enthusiasts, SSV Works is the top choice among off-road consumers and professionals worldwide. SSV Works currently offers stereo systems for Polaris, Can-Am, Kawasaki, Yamaha, Honda, Arctic Cat, and Jeep vehicles. Take your ride to the next level and install an SSV Works system today!

Oklahoma City, Okla., September 30th, 2021 -- DD AUDIO®, a manufacturer of high-quality mobile audio products for the masses, is excited to reveal a new generation of REDLINE subwoofers in 8 inch, 10 inch, and 12 inch sizes, with Dual 2 Ohm and Dual 4 Ohm configurations available. Geared toward those looking for some extra oomph in the bass department without sacrificing too much space, the REDLINE SW Series is sure to provide any entry level or budget audio system with a solid serving of low frequency reinforcement while maintaining the functionality of a vehicle’s cargo area and the stability of the listener’s bank account.

As part of DD Audio’s Hi-Def Tuned product lineup, these subwoofers perform great in both sealed and small ported enclosures while operating at low to moderate power levels. These Hi-Def Tuned suspension systems are composed of EROM surrounds and progressive roll spiders supported by ventilated stamped steel frames powder coated in DD Red. Equipped with all of the standard DD Audio performance features needed to handle the rigors of extended daily usage, the REDLINE SW Series are driven by high temp 2 inch voice coils in combination with 55 oz ferrite motors furnished with ventilated back plates.

For installation efficiency and convenience, easily accessible push terminals have been chosen as the conduit to making these high performance low cost drivers deliver the bass one craves. They are also compatible with any appropriately powered DD Audio monoblock or multichannel amplifier.

For those wanting a plug-and-play solution for the REDLINE SW subwoofer, DD Audio is offering the RL-SE12 loaded enclosure. The REDLINE SE12 is a value-priced loaded enclosure designed to deliver deep, satisfying bass on as little as 100-300 watts continuous and 600 watts peak. It’s loaded with a 12 inch subwoofer designed specifically for the SE12’s compact sealed enclosure. The slant back design is perfect for hatchback and trunk applications.

The REDLINE SW Series subwoofers offer exceptional bass at an unbeatable value. Hi-Def Tuned REDLINE SW10 and SW12 are now shipping. SW08 shipping to be announced. Check out the new REDLINE SW Series subwoofers at ddaudio.com/subwoofers and check out the sealed enclosures at ddaudio.com/enclosures. And, stay tuned for more REDLINE models to come.

Sessions will include new amplifier functionality, DSP best practices and RTA tuning techniques

Seattle, Wash., September 30th, 2021 – AudioControl (audiocontrol.com) has announced that they will be exhibiting and hosting training seminars for attendees at Knowledgefest Indianapolis, being held at the Indiana Convention Center, October 8-10, 2021.

The AudioControl team will be hosting one training seminar per day, covering how to maximize system performance with AudioControl’s all-in-one amplifier solutions (Friday), how to make each system shine using DSP (Saturday), and the many benefits of utilizing the AudioControl DM-RTA—the ultimate test tool (Sunday).
"These educational tracks will help our dealer partners deliver the highest performing mobile audio solutions for their customers,” explained AudioControl’s National Trainer Matthew Palumbo. “We are excited to share information, show off some important new solutions-based products and spend quality time interacting in person with dealers from the region.”

KNOWLEDGEFEST INDIANAPOLIS TRAINING SCHEDULE (REGISTER HERE)

Friday, October 8th @ 2:45PM Room 110: AudioControl Amplifiers – The All-In-One Solution

Description: Learn about the recently expanded lineup of 12V power amplifiers from AudioControl and what makes them so unique and versatile. With the recently expanded LC integration series and D series DSP models plus all-weather options, come see why AudioControl is your go-to partner for great sounding, easy-to-install amplifiers with unique features and the industry's best warranty and customer service.

Saturday, October 9th @ 6:00PM Room 110: Demystifying the Black Box: Breaking Down DSP

Description: Join AudioControl’s National Trainer - Matthew Palumbo as he deconstructs and unravels the misconceptions of digital signal processors (DSP). Join to learn just how simple DSP can be, and how you could be using these powerful tools to produce better sounding systems with more predictable results. This is NOT just another DSP training course… this is truly a class you will not want to miss!

Sunday, October 10th @ 9:30AM Room 110: DM-RTA The Ultimate Audio Test Tool

Description: Learn how easily you can achieve fantastic results in systems using factory source units. Deliver outstanding system upgrades even when head units are on backorder. Using the DM-RTA to produce predictable results means better sounding systems, happier clients, and more return customers. Already have a DM-RTA but not sure when or how to use it? Don’t know why your shop needs a DM-RTA? Join us for this in-depth training from AudioControl and get answers!

VISIT AUDIOCONTROL AT THE 2021 KNOWLEDGEFEST INDIANAPOLIS, OCTOBER 8-10 BOOTH 313

AudioControl is a leading designer and manufacturer of innovative high-performance audio solutions for the residential, commercial and automotive markets since 1977. Based in Seattle, WA, AudioControl offers premium quality home theater and whole-house entertainment products, distributed audio amplifiers for commercial applications and a legacy of outstanding car audio processors, amplifiers and OEM interface solutions sold and installed worldwide by qualified professionals. For more information visit audiocontrol.comor contact AudioControl at +1 425-775-8461 or e-mail This email address is being protected from spambots. You need JavaScript enabled to view it..

September 29, 2021 -- The Sony Car Audio team will be exhibiting and training at KnowledgeFest from October 8-10 at the Indiana Convention Center in Indianapolis.

The team will have their new 2021 Toyota CH-R Sony mobile ES demo car in booth #402, giving live demos. Products will be displayed in their new mobile ES display and retailers will have the ability to interact with team members to learn about mobile ES products and how Sony supports the independent specialist retailer.

“We’re excited about getting in front of our retailers at an event like this, as it gives us the ability to really show off the products and provide great education about our line and support,” said Kris Bulla, Sony National Product Trainer. “Our team is ready to get back to a normal pace of in-person activity and events.”

Sony will be hosting four trainings at the event:

• Friday – 2:45PM-3:45PM – Sony mobile ES Training
• Saturday – 4:45PM-5:45PM – Sony New Products and Retailer Support
• Saturday – 6:00PM-7:00PM – Sony mobile ES Training
• Sunday – 10:45PM-11:45PM – Sony mobile ES Training

For questions about training, events, or products, retailers can reach the Sony team via the Sony Tech Line at 855-SONY-12V.

Holly Hill, Fla. – September 29, 2021 – Metra Electronics® is heading to Indianapolis, Indiana, to host six training sessions at KnowledgeFest™ and showcase their latest aftermarket installation products. At the booth will also be a 2020 Jeep® Gladiator Sport S built by Vincent Murray of Team Nutz. The Kevlar® coated Jeep® is customized from the front to the back with Metra’s Heise LED RGB lights and accessories, RGB underglow kit, Metra PowerSports whip lights, and more.

Metra’s training sessions will outline new integration products, lighting and audio upgrades for Harley-Davidson®, aftermarket accessories for Jeep® Wrangler and Gladiator, and new products for upgrading vehicle safety systems. Installer Institute® will also host a session to show shops how to connect with trained, certified graduates through their online career portal and explain the future of mobile electronics education. As a Diamond Ultra sponsor, Metra is proud to support the industry by providing in-depth training sessions for installers. Training sessions include:

“Simplify your Install with Axxess DSPs” on Friday, October 8 at 1:30 PM

This training will cover the entire Axxess DSP product line, highlight new vehicle coverage, and showcase the newest app features. Metra will show installers how these solutions can increase sales in the showroom and decrease time in the bay. Attendees will learn how to use and set up Axxess DSPs through the app for complete tuning control and when to use the DSP “Lite” versus “X” solutions. This training will also explain how to use the different types of applications offered within the AXDSP line, including CAN-based systems, new A2B® systems, MOST25®, and MOST50® vehicle technology.

“New Accessories for Jeep® Wrangler/Gladiator from Metra” on Friday, October 8 at 2:45 PM

Metra has focused an entire product line on the growing market of Jeep® owners who want to customize their rides to be louder and reflect their own personal style. This session will help them learn about the new speaker adapter plates, backup camera options, complete integration solutions, and LED lighting solutions designed to fit Jeep® Wrangler JL and Gladiator models. Attendees will hear valuable tips for selling and installing these new products that will give them additional opportunities to sell a full range of upgrades to loyal Jeep® customers.

“New Lighting and Audio Upgrades for Harley-Davidson® Motorcycles” on Saturday, October 9 at 4:45 PM

How can shops cut down installation time on audio and lighting upgrades? Metra’s Saddle Tramp brand is here to help with even more new products launching this season. Attendees will be the first to learn about new Axxess DSPs that fit Harley-Davidson® with a built-in re-flashing feature and Saddle Tramp’s newest replacement inner fairing. Attendees will learn how to offer upgrades to make their customer’s motorcycles louder and more stylish, without the need for labor-intensive custom fabrication and wiring.

“Upgrading Vehicle Safety Systems with iBEAM” on Saturday, October 9 at 6:00 PM

As more consumers upgrade their vehicles, safety and convenience features should not be left out of the selling strategy. Attendees will learn about the aftermarket safety features they should be selling and how to install iBEAM’s newest products. This session will go over the hot-button selling points and features that consumers are asking for plus installation tips to give installers a better understanding of what is involved in an upgrade.

“The Future of Mobile Electronics Education with Installer Institute” on Sunday, October 10 at 9:30 AM

There are some things best learned with hands-on training. Mobile electronics education is one of them. Attendees of this session will learn how Installer Institute has adapted its curriculum to include courses designed to give students practical training for car audio installations plus additional skills for home theater integration, marine audio, upholstery, security, remote start installation, window tinting and more. For shops looking for trained, MECP and MESA certified installers, this session will show them how to connect with ii graduates through the online career portal and also explain what they can expect an ii graduate to have learned.

“Advanced Integration Made Easy with Axxess and Metra” on Sunday, October 10 at 10:45 AM

Attendees will learn about the newest solutions from Axxess and Metra that make vehicle integration easy, even with some of the notoriously complex vehicle systems. This training session gives in-depth installation information for Metra’s new AXPIO-JL1 integration kit for Jeep® Wrangler, Metra’s latest TurboTouch® dash kits, and new Axxess interfaces hitting the market.

Metra’s customers can register for the KnowledgeFest event at no cost using Metra’s VIP code, available by request from their sales representative. Once registered for the event, attendees will also need to register online at KnowledgeFest.org for each training session they will attend. Metra will be at booth #302 from October 8th-10th at the Indianapolis Convention Center in Indianapolis, Indiana. Additional information about the show, produced by the Mobile Electronics Association (MEA), is available at KnowledgeFest.org.

At Metra, 12-volt installation and integration is our passion. We strive to continuously offer the highest quality products to meet the fluctuating technological challenges of the automotive world. We actively listen to our customers’ requests and invest resources in developing the highest quality dash kit and harness solutions. We make dash kits for more vehicle applications than anyone else in the world. That’s why we’ve been known as “The Installer’s Choice” ® for more than 75+ years. Our other brands include: Axxess®, T-SPEC®, The Install Bay®, Heise LED Lighting Systems®, iBEAM Vehicle Safety Systems®, Shuriken High Performance Batteries®, Raptor®, Ballistic®, AmmoTenna®, Metra PowerSports®, Saddle Tramp®, Metra Marine® and Daytona Lights®. Metra’s expertise in connectivity solutions is also applied to its division of premium AV and surveillance products from MetraAV™. For ordering information and pricing, visit Metra Electronics online at MetraOnline.com or call 386-257-2956.

Now Available for Pre-Order, These Patent Pending Tail Lights Protrude Out Significantly Less Than the Factory Tail Lights; This Low-Profile Design Avoids Damage While Trail Riding and Can be Visible From Any Rear Angle, Making it a Unique Solution for the Jeep Gladiator

METAIRIE, LA, Sept. 29, 2021 – Oracle Lighting (www.oraclelights.com), the market leader in creating high quality lighting products and innovative LED solutions for the automotive aftermarket, is proud to announce the launch of the new patent pending Flush Mount LED Tail Lights for Jeep Gladiator JT (p/n 5882-504). Featured during the 2021 SEMA Show, held in Las Vegas, Nev. from Nov. 2-5 at the Las Vegas Convention Center, booth #C20547, the new flush mount tail lights are now available for pre-order and are scheduled to ship in October. With an MSRP of $399.95, they are also available for Jeep Wrangler JL.

“Designed to fit flush with the truck bed of the Jeep Gladiator, our new JT Flush Tail Lights offer improved features and OEM factory styling,” explained Justin Hartenstein, Oracle Lighting director of development. “This innovative design has a sleek tail light for Jeep Gladiators that wraps tightly around the truck.”

Protruding out significantly less than the factory tail lights, this low-profile design avoids damage while trail riding. Because of the nearly flush wrap-around design, the lighting can be visible from any rear angle, making it a unique solution for the Jeep Gladiator.

“These lights provide improved LED lighting features including high-powered reverse lights and signature perimeter lighting,” Hartenstein continued. “In addition to standard features, the plug-and-play design features an enhanced reverse function and caters to the Jeep’s optional cross-traffic sensor. The reverse light features 12 high-powered LEDs for optimal rear illumination. The cross-traffic sensor can be swapped directly over from the factory assembly and easily installs into the Oracle Lighting tail lights for Jeep Gladiator.”

Gain sleek styling that compliments the original body lines and tons of innovative features. With the superior quality and durability that Oracle Lighting is known for, these tail lights are the perfect upgrade for your Jeep Gladiator.

Louisiana-based Oracle Lighting has been designing innovative lighting products and technologies for the automotive/12Volt, powersports, motorcycle, and marine markets since 1999. Oracle’s philosophy is this: in today's world of fly-by-night vendors, we think it is important to partner with businesses that you can trust to be there for you today, tomorrow, and for years to come.

For more information on Oracle Lighting and its full product line, please visit www.oraclelights.com, call (800) 407-5776, or email This email address is being protected from spambots. You need JavaScript enabled to view it.

Having celebrated its 20-year anniversary in 2019, Metairie, Louisiana-based Oracle Lighting has been designing innovative lighting products and technologies for the automotive/12Volt, powersports, motorcycle, and marine markets since 1999. Oracle’s philosophy is this: in today's world of fly-by-night vendors, we think it is important to partner with businesses that you can trust to be there for you today, tomorrow, and for years to come.

Located just outside New Orleans, Oracle Lighting has received accolades from numerous organizations for our business practices, including being listed on the Inc500 list of the Fastest Growing Businesses in the USA for the past eight years consecutively, winning the 2012 Bronze Stevie Award for Consumer Products Company of the Year, and most recently being named The Small Business Administration's Exporter of the Year and a Small Business Champion by the U.S. Senate Small Business and Entrepreneurship Committee. In 2012, Oracle was named the Jefferson Parish Small Business of the Year by JEDCO. New Orleans CityBusiness Magazine also named ORACLE Lighting a Top Private Company in the Greater New Orleans Area in 2012, 2013, 2014, 2015, 2016 and 2017.

Holly Hill, Fla. – September 24, 2021 – Metra Electronics® is now shipping a new dual battery kit and battery busbar kit from its Metra PowerSports® product line. These kits help installers adding a second battery on a UTV to manage the power distribution of additional equipment, lighting, or audio accessories, without draining the primary starting battery. These two new products complement Metra’s popular AGM powersports batteries from its Shuriken® brand.

The MPS-DUALBTKIT is a dual battery kit compatible with multiple types of off-road vehicles, used to add a second battery to a UTV or ATV. Its 80-amp smart battery isolator will automatically charge the battery to protect it from being drained. It includes a dual battery voltage meter, LED indicator, and Carling®-style knockout for the dashboard. To complete the installation, 2 feet of red and black 6 AWG power wire with 5/16-inch ring terminals are included, along with zip-ties, accessory wires, and mounting hardware. The powersports AGM battery is sold separately but also available through Metra’s Shuriken line.

MPS-DUALBTKIT Product Specifications:

• Complete kit for installing a second powersports battery
• Compatible with multiple types of off-road vehicles
• Smart battery isolator charges automatically to protect the battery
• Includes:

○      80-amp smart battery isolator

○      Dual battery voltage meter, LED indicator, Carling®-style knockout

○      24" red and black 6 AWG power wire with 5/16" ring terminals

○      Universal battery strap

○      Zip-ties, accessory wires, and mounting hardware

For power distribution, the MPS-BUSBARKIT is a 4-post mountable battery busbar kit designed for UTVs or ATVs. Power and ground wiring are included with protective sleeving, specialized zip-ties, terminal covers, a 200-amp 6 AWG inline circuit breaker, and 9 feet of red and black 6 AWG oxygen-free tinned copper wire. This system is used to distribute power to aftermarket equipment, lighting, or audio accessories from the battery, and is designed for the demands of harsh environments.

MPS-BUSBARKIT Product Specifications:

• Power distribution busbar for UTVs or ATVs
• 4-stud mountable busbar
• Oxygen-free tinned copper power wire
• Includes:

○      200-amp 6 AWG inline circuit breaker

○      9’ red and black 6 AWG UL1426 power and ground wiring

○      Protective wire sleeving, positive terminal cover, and specialized zip-ties

Visit MetraPowerSports.com and watch the product video overview at https://youtu.be/noHuc39eNCo to learn more.

At Metra, 12volt installation and integration is our passion. We strive to continuously offer the highest quality products to meet the fluctuating technological challenges of the automotive world. We actively listen to our customers’ requests and invest resources in developing the highest quality dash kit and harness solutions. We make dash kits for more vehicle applications than anyone else in the world. That’s why we’ve been known as “The Installer’s Choice” ® for more than 75 years. Our other brands include: Axxess®, T-SPEC®, The Install Bay®, Heise LED Lighting Systems®, iBEAM Vehicle Safety Systems®, Shuriken High Performance Batteries®, Raptor®, Ballistic®, AmmoTenna®, Metra PowerSports®, Saddle Tramp®, Metra Marine® and Daytona Lights®. Metra’s expertise in connectivity solutions is also applied to its division of premium AV and surveillance products from MetraAV™. For ordering information and pricing, visit Metra Electronics online at MetraOnline.com or call 386-257-2956.