12-12-2016, EDMOND, Okla. — Petra Industries has announced the appointment of Jim Loden as Vice-President of Ecommerce Sales.

Joining Petra as Director of Business Development in February 2015, Loden brought with him years of executive experience delivering high growth results in prominent retail operations. In his new role as VP of Ecommerce Sales, Loden will be responsible for leading Petra’s ecommerce division to identify, cultivate and optimize market potential and sales opportunities. He will guide a well established team in managing existing ecommerce partners and develop new strategies to grow Petra’s ecommerce business.

“Jim is a great team builder and has exhibited tremendous energy and enthusiasm for driving sales performance,” said Tate Morgan, President of Petra Industries. “I’m excited to see him take on this new role and take our Ecommerce team to even greater heights.”

Prior to joining Petra, Loden was Vice President of Franchise Stores and Commercial Sales with Radio Shack. He also held executive positions with Comp U.S.A. and Golfsmith with P&L responsibilities for sales & marketing, operations, strategic partnerships, brick and mortar retail, as well as online and B2B sales.

“All business is about relationships,” said Loden. “I love working with customers and vendors and look forward to working more closely with a winning Ecom team at Petra. We’ll be focusing our efforts to drive sales every month, every week, every day and every minute!”

Loden is a graduate of Southern New Hampshire University and currently resides in Plano, Texas with his wife and family.