STILLWATER, USA – KICKER® will continue its long-standing relationship with Ridetech and its annual 48-Hour Build. This year’s project is a restored 1968 GMC C10, and KICKER is providing gear and an extra set of hands to the project. Car enthusiasts and other viewers can watch live updates of the build at www.ridetech.com/48hourc10.

KICKER global trainer John Myers will be among the live installation team working on the C10, installing a KICKER KMC10 Media Center/Source Unit, a KICKER Hideaway™ powered subwoofer and KICKER KS-Series Coaxial Speakers. 

The installation is set to run from January 14-22 and will take place at WestWorld in Scottsdale, Ariz., in Barrett-Jackson’s new DIY Pavilion. Ridetech and Barrett-Jackson has brought the event to a new level of entertainment with live webcasts throughout the installation, with the completed project to immediately be auctioned at 4 p.m. Sunday, Jan. 22 (Lot 7005) on Velocity TV.

While the installation is progressing, Ridetech plans to add some variety to the webcasts by giving project updates, interviews with the 20-plus supplier representatives, and product spotlights. For more information, visit www.ridetech.com.

KICKER Performance Audio products, a division of Stillwater Designs and Audio, Inc.®, are available for the mobile and home audio aftermarket at authorized retailers worldwide, and also as Original Equipment for automobile manufacturers. Consumers seeking more information on KICKER or Livin’ Loud® may call the Consumer Information Line at 1-800-256-5425 or visit the brand website at www.kicker.com. Follow KICKER socially at Facebook.com/kickeraudio, Twitter.com/kickeraudio, Instagram.com/kickeraudio, or Pinterest.com/kickeraudio.