9-6-2016 -- I co-chair a large local car show that attracts several hundred customs, classics, street rods, and tuner cars. It has been good for my business because these vehicle owners now see me as not only a car audio specialist but also a "car guy". People owning this type of vehicle want to know that the people working on their rides understand and appreciate what they mean to them. It doesn't generate big numbers of vehicles but it does give us the opportunity to work on them and these people usually have a higher disposable income level and will spend money to get the job done right and with quality products. And we get to work on some cool rides. Dave Clews, 12-volt Dave's Audio, Pottsville, Pa.

Sell what you believe in. It makes you appear more honest and sincere. Don't be afraid to give a little; you'll get more than you think. In the last few years we added custom vinyl which has been very successful. Profits are very similar to window tint. We just recently added lift kits and off-road accessories. There is a bid demand for that in our area and it should be profitable. John Draper, Custom Tint & Sound, Covington, Ga.

We should have done an on-site tent sale with great deals for a show. Brian Hampson, Stereo West Autotoys, Omaha, Neb.

I had an ad in a local magazine for a year and didn't get a ROI. Rommel Miranda, Car Audio, Radio & Security, Charleston, S.C.

Social media is required in today's world. Make sure you use it to promote your business. Greg Tackett, Greg's Custom Audio, Video & Car Stereo, Pikeville, Ky.

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