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The second day of KnowledgeFest Spring Training culminated in the Town Hall discussion, a staple for the event. The panelists consisted of five of the top retailers in the business, who answered questions based on the theme of what it takes to be successful in 12-volt today. 

The discussion was moderated by Chris Cook, president of the Mobile Electronics Group, and included Eric Carter of Cartronix, Brian Layton of SoundFX, Josh Mojica of GNC Customs, Matt Schaeffer of Safe & Sound Mobile Electronics and Ken Ward of Musicar Northwest. Questions for the panel ranged between having the right mindset with the business, what to look for in staff to ensure their success, and how to create a customer experience that makes a business stand out and build rapport. 

"We treat employees and customers like family. It's part of my vision on how to do things differently," said Mojica. "Passion is the reason we are here right now," said Schaeffer at another point. "You can't teach passion. Passion is just there."

The event took place after a full day of educational seminars and manufacturer trainings at the Indiana Convention Center in Indianapolis, Ind.  


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