Dealer drove over 700 miles just to be able to better serve their customers
MESA, Ariz., November 22, 2022 — MSC America, distributor of high end car audio brands Brax, Helix, Match and BLAM announced today that Vernon’s Signature Audio from Lubbock, Texas attended a special training designed to increase their knowledge of the company’s DSP based products and how to use their proprietary tools.
Utilizing innovative training tools such as a Personal Tuning Station, consisting of a Helix DSP Mini connected to a pair of headphones, allowed each attendee to make adjustments via a laptop computer and hear the effect in real time. In comparison to simply being told about the effect of time alignment or reading about which crossover type to use, this method allows the attendee to actually hear the audible difference that each tuning decision makes, such as adjusting EQ bars up and down to hear how it changes the sound of an instrument.
After having a much clearer understanding of the function of the DSP tools, each attendee was able to put that knowledge to use in a real world situation, by tuning an actual vehicle, which technician Lazaro Cantu said was his favorite part of the training. Taking turns, each attendee walked through the step by step “Tuning for Profit” process developed by MSC to produce the best possible results, reliably and efficiently until they each felt comfortable enough to reproduce those same results in their customers’ cars.
“The goal of providing this level of personalized training,” said MSC Vice President Jason Digos “is to equip the dealers with not only the knowledge, but also the experience they need to start implementing the process as soon as they get home. Without hands-on experience, attendees often forget what they’ve learned before they get a chance to use it!”
After having spent years utilizing only some of the features available in Audiotec Fischer Digital Signal Processors, the team at Vernon’s Signature Audio said that on a scale of 1-10, their confidence in their tuning ability went from a 1 to an 8 because of the 1.5 days spent with MSC.
“I didn’t want to damage anything” Mike Martinez, a senior technician said of the reason why they would use only the basic features of the DSP before, “but now that I know we can simply undo any changes we make using the Time Machine tool, I am much more willing to experiment with all of the features of the DSP!”
When asked what was the first thing they were going to do with their newly acquired knowledge when they got back to work, their answers ranged from tuning their personal vehicle to taking on more responsibility in their installs and calling in previous customers for a fresh tune. But one thing that Co-owner Leon Winchester and the team from Vernon’s Signature Audio agreed on, was that this was the best training they’d ever been to, pointing them in the direction in which “the industry is heading.”
If you would like to visit the MSC America office for training, please call Jason or Matt at 480.372.2929 or email This email address is being protected from spambots. You need JavaScript enabled to view it..
Industry Veteran Has More Than 30 Years Experience and is Based in Florida
MESA, Ariz. USA, Nov. 14, 2023 – MSC (www.msc-america.com), North American Distribution Partner for Audiotec Fischer, BLAM, Escort Radar, Mobridge Interfacing, and Stinger Radar, is proud to announce that it has named industry veteran Mike Eckley as Director of Specialty Dealer Development, effective immediately.
“Mike brings a wealth of 12volt experience to MSC, and we are proud and excited to have him join our team,” explained Larry Penn, MSC President. “Mike not only brings well rounded industry experience and product knowledge to the table, but also strong relationships throughout the country along with a work ethic that is synergistic with our company. Mike will be responsible for managing the relationships with our dealer partners across the country.”
Based in Florida, Eckley has more than 30 years industry experience with companies such as Rockford Fosgate, Lightning Audio, MB Quart, ADS/Precision Power, DOW Electronics, Sony, and, most recently, with AAMP Global as its outside national sales manager.
“I have also had the privilege of owning my own retail shop which provided me with a valuable dealer perspective that helps guide me even today,” said Eckley. “This foundational experience gave me insights and understanding that can only be gained from firsthand retail experience.”
Eckley has earned multiple industry awards, including Top 5 Rep of the Year (Mobile Electronics 2019, 2020) and Rep of the Year (Mobile Electronics 2017).
“Now, I am excited to join MSC and embrace its distinctive culture,” Eckley added. “I eagerly anticipate collaborating closely with current partners and contributing to future expansion and growth of the company.”
As a major marketing tool for when visiting with MSC partners and end users, Eckley’s 2023 Audi A4 will be outfitted with an “integrated audio” system featuring components from Audiotec Fischer and Escort Radar. This will include speakers from the exciting new Helix Compose speaker range, as well as best-in-class multi-channel DSP amplification from Helix. The system wouldn’t be complete without a little low frequency energy, and MSC will deliver on that with the Impact series subwoofers from Helix. Allowing Mike to “Drive Smarter”, the Audi will feature the new Redline CI integrated radar/laser defense system from Escort Radar.
“This presents a fantastic opportunity to offer our partners the firsthand experience of seamless OEM product integration while infusing a sense of style and flair,” Eckley concluded. “Seeing product online is one thing, but being able to fully immerse oneself in a vehicle that’s already been outfitted offers a completely different perspective.”
For more information, please visit www.msc-america.com, call 480-372-2929 (USA) or 403-698-3695 (Canada), or email This email address is being protected from spambots. You need JavaScript enabled to view it..
MSC is the North American Distribution Partner for premium brands including Audiotec Fischer (Brax, Helix, Match), BLAM Audio, Escort Radar, Stinger Radar as well as Mobridge integration products. MSC specializes in specialty independent retailer support with a heavy focus on training and advanced product integration. MSC also operates a full‐service retail facility which acts as the proof‐of‐ concept basis for new product development, techniques, and the backbone of partner support.
November 4, 2019 -- MSC America, authorized distribution partners for Audiotec Fischer (BRAX, Helix and Match) BLAM Audio from France and Stinger Speed Trap Protection, is pleased to announce the appointment of Belair & Associates as the Southern California sales representative.
Jason Digos, Vice President of MSC America said, “We are excited to have Mike and his team represent our company in the Southern California Market, he has tremendous relationships with specialty retailers, and we are looking forward to working together to develop the MSC culture in the marketplace.”
Mike and his new venture will hit the ground running on November 1st. The team from MSC will be in the territory with Mike and his crew often. MSC is also planning several training events for the territory and those dates will be released soon.
For dealer inquires, contact Jason Digos 480.372.2929
The Tuning Kit Includes a Fully Loaded Laptop with the Current Audiotec Fischer
DSP PC Tool Software, Audiotec Fischer MTK1 Tuning Microphone, AnyDesk
for Remote Assistance, Two Audiotec Fischer PTK1 Polarity Testers, a Bosch
Laser Measurement Tool, and All Necessary USB Connection Cables
MESA, Ariz. USA, Nov. 9, 2023 – MSC America (www.msc-america.com), North American distribution partner for BLAM, Brax, Helix, Match, Escort Radar, and Stinger Radar, is proud to announce the delivery of Audiotec Fischer DSP tuning kits. Free to dealers with a qualifying DSP order, the kits are the ideal solution to properly and efficiently set up and tune cars using proprietary software.
“The tuning kit has a laptop loaded with the current Audiotec Fischer DSP PC tool software, Audiotec Fischer MTK1 Tuning Microphone, AnyDesk so that we can login in remotely for assistance, two Audiotec Fischer PTK1 Polarity Testers, a Bosch Laser measurement tool, and all necessary USB connection cables,” explained Jason Digos, MSC America Vice President. “Since every installation is different and every customer has different wants and needs, it is an invaluable tool for every dealer and installer.”
MSC America has also been conducting its new Audiotec Fischer DSP Training for invited authorized dealers whereas these DSP tuning kits are featured. The purpose of these in-person trainings is to educate authorized Audiotec Fischer dealers on how to properly and efficiently set up and tune cars using proprietary software.
“We were thrilled to receive the DSP tuning kit from MSC America,” said Matt Hipps, manager of Sounds Good Mobile in Flagstaff, Ariz., who recently completed MSC America’s Audiotec Fischer DSP Training. “As vehicles and consumer behaviors evolve in the car audio market, MSC America has played a crucial role in preparing us for the fast changes. A time is approaching when after-market radios will be replaced by integrated factory systems. With Audiotech Fisher's products at our disposal, their exclusive DSP integration technology has made the previously impossible, possible.”
MSC America tries to do as much hands-on as possible so that its dealers are in the cars using the software and performing the tuning process.
“We use simulators to show different scenarios they may see on today’s modern OEM audio systems and how to correct them,” Digos added.
Hipps concluded, “These tuning kits have simplified the integration process into vehicles, making it seamless. We have other test equipment at our store, and we have used the Audiotech Fisher tuning kit more than anything else in the last six months. Moreover, the tuned vehicles always sound exceptional. MSC America's top-notch training and products always create an unforgettable experience. “
For more information, please visit www.msc-america.com, call 480-372-2929 (USA) or 403-698-3695 (Canada), or email This email address is being protected from spambots. You need JavaScript enabled to view it.." style="color: #000000;">This email address is being protected from spambots. You need JavaScript enabled to view it..
MSC is the North American Distribution Partner for premium European brands including Audiotec Fischer (Brax, Helix, Match), BLAM Audio, Escort Radar, Stinger Radar as well as Mobridge integration products from Australia. MSC specializes in specialty independent retailer support with a heavy focus on training and advanced product integration. MSC also operates a full‐service retail facility which acts as the proof‐of‐ concept basis for new product development, techniques, and the backbone of partner support.
The Trainings are Held at the MSC America Mesa, Ariz. Facility for Authorized Dealers
MESA, Ariz. USA, Aug. 28, 2023 – MSC America (www.msc-america.com), North American distribution partner for BLAM, Brax, Helix, Match, Escort Radar, and Stinger Radar, is proud to announce its new Audiotec Fischer DSP Training for invited authorized dealers. To date, MSC has conducted 15 one-day trainings at its Mesa, Ariz. facility, with more scheduled in the coming weeks.
“The purpose of these in-person trainings is to educate authorized Audiotec Fischer dealers on how to properly and efficiently set up and tune cars using proprietary software,” explained Jason Digos, MSC America Vice President. “We try to do as much hands-on as possible so that our dealers are in the cars using the software and performing the tuning process. We use simulators to show different scenarios they may see on today’s modern OEM audio systems and how to correct them.”
The software utilized in the trainings is the Audiotec Fischer DSP PC Tool Software, plus two cars equipped with Helix or Match DSP systems and MSC’s own System Simulator.
Digos added that the dealers who participate in the trainings are impressed with the software and the results such proprietary DSP has on tuning a vehicle properly.
“MSC's training was truly an eye-opening experience for Kraig (Kinnard) and me,” said Matt Hipps of Sounds Good Mobile in Flagstaff, Ariz. who attended the July 13 training along with Kinnard. “We were thrilled to dive deep into Audiotec Fisher products, discovering how to maximize its potential. The training provided us with a forward-looking perspective on the industry, preparing us for the upcoming changes. We loved every bit of it, and enjoyed further building strong and meaningful relationships with their team and the fellow participants that were there.”
Added Larry Penn, MSC America President, “Our training is unique and quite comprehensive, and everyone who attends learns something specific to their needs. We have seen that from when the trainings begin to when they end, the attendees grasp things they never really thought about before but quickly realize its importance, and are then excited to institute this new knowledge into their daily work immediately.”
Concluded Arturo Ceballos, owner of Audio by Art of San Antonio, Texas, who was also a member of the July 13 training. “The MSC training was fantastic, allowing us to freshen up and pick up new tricks. I’m very happy to be a part of the MSC community, and I thank them for these opportunities.”
For more information, please visit www.msc-america.com, call 480-372-2929 (USA) or 403-698-3695 (Canada), or email This email address is being protected from spambots. You need JavaScript enabled to view it..
MSC is the North American Distribution Partner for premium European brands including Audiotec Fischer (Brax, Helix, Match), BLAM Audio, Escort Radar, Stinger Radar as well as Mobridge integration products from Australia. MSC specializes in specialty independent retailer support with a heavy focus on training and advanced product integration. MSC also operates a full‐service retail facility which acts as the proof‐of‐ concept basis for new product development, techniques, and the backbone of partner support.
July 20, 2019 -- MSC AMERICA will be holding two trainings at Dallas Knowledgefest.
Friday August 9th at 3pm-4pm in Location C147
High-Resolution Audio in the Car-- Myth or Opportunity?
Presented with great fanfare at the Car Media World Conference show in Salzburg Germany in February. The training will be conducted by CEO of Audiotec Fischer Julian Fischer. Julian will be presenting the reality and opportunity awaiting Specialty Mobile Electronics Retailers with this exciting technology! Merging the modern audio concepts of High-Resolution Audio together with Mobile Electronics Integrators, a new synergy is arising which can be converted into new business models! Audiotec Fischer is fulfilling the demands of our end-user. Don’t miss the opportunity to be the reference in your market regarding High-Resolution Audio.
For more information and to register, please click here.
Sunday August 11th at 4:45pm-5:45pm in Location C14
DSP PC-Tool V4, Advantages and Unique Features
The reference in DSP software, Audiotec Fischer’s DSP PC-Tool is already in its 4th generation and has constantly improved. In combination with the new “ACO” (Advanced Co-Processor) hardware the new software version offers more features than ever before! A new menu called “FX” contains a wide range of proprietary sound algorithms which have been specially adapted to the car’s interior.
These new effects offer completely new ways to optimize the vehicle’s acoustics to achieve the best customer experience. Another added function is the “Input Signal Analyzer” which is the perfect tool to assist with any OEM system integration, especially in amplified multi-channel applications.
For more information and to register, please click here.
For more information please contact MSC-AMERICA at (480) 372-2929 or email us at
This email address is being protected from spambots. You need JavaScript enabled to view it.
August 1, 2019 -- MSC America will be hosting a get together on Friday August 9th at 9:30pm in the West End Ballroom on the 5th floor of the Omni Hotel.
This event is open to all our current and future customers. Come on by and meet one of the most dynamic teams in the industry. We will have some very special guests for you to discuss their products and future plans:
- Julian Fischer, CEO-Audiotec Fischer
- Florian Balkenhol, Chief Engineer-Audiotec Fischer
- Guy Bonneville, President of BLAM Audio
- Jim and Tom De Wilde, Owners of Stinger-Speed Trap Protection
- And your Hosts Team MSC Canada and Team MSC America
Attendees are immersed in the company’s culture and educated on their products' unique features
Mesa, Ariz. -- October 22-23 2022 — MSC, the North American distributor for high end car audio brands such as Brax, Helix and Match hosted 15 highly dedicated industry professionals, representing 12 companies from five different states for a two day training that has been called “just amazing” by those in attendance.
Kicking off day one with a call to action from company president Larry Penn, compelling attendees to imagine what is achievable by putting in just one more degree of effort, the primary objective of this event was to encourage dealers to think differently. Following an MSC catered lunch break, industry veterans and newcomers alike were educated on the proprietary time saving, problem solving and results producing features of the Audiotec Fischer DSP PC Tool software by Chris Van Ry.
After learning about tools such as Tune EQ, Input Signal Analyzer and Virtual Channel Processing, each person was able to hear the effects of equalization choices, crossover differences and time alignment in real time via a DSP/Laptop setup. “I had never used DSP PC Tool before, but the instructor made it so easy to understand that I left knowing how to tune a car,” said Juan Castillo from J’s Tint in Dallas, TX before adding, “I have been to many other trainings, but none have been as well thought out. All I had to do was get there and MSC took care of everything else!”
Consistent with the theme of the event and the MSC slogan “Different. Better. Together,” all attendees and MSC staff shared a meal, some drinks and some laughs at a local Brazilian steakhouse to end the day. On day two, the group was encouraged to “Cross the Line” to achieve better results and more success through use of the company's smart system designs, efficient Tuning For Profit step-by-step process for DSP tuning and the innovative, engineered audio packages that are Systems by MSC. Finally, each attendee was able to experience the end result of all that they had learned, by auditioning the two on site demo vehicles equipped with products from the MSC family of brands.
“I was so impressed by the sound of the F-150! Other DSP/amplifiers I have used always left me wanting more power,” Chris Foster of Handcrafted about the 2021 Ford F-150 whose factory B&O Unleashed system was truly “Unchained” with the DSP technology and sound quality of Audiotec Fischer and BLAM products.
With the increasing complexity of OEM audio and infotainment systems as well as the resurging demand for high quality sound, trainings like these are a necessity. With the next event being planned for early in the first quarter of 2023, anybody who is interested in attending is encouraged to contact their MSC sales rep or the main office at 480-372-2929.
MSC is the North American Distribution Partner for premium European brands including Audiotec Fischer (Brax, Helix, Match), BLAM Audio, Stinger Radar as well as Mobridge integration products from Australia. MSC specializes in specialty independent retailer support with a heavy focus on training and advanced product integration. MSC also operates a full‐service retail facility which acts as the proof‐of‐ concept basis for new product development, techniques, and the backbone of partner support.
Contact: 7931 E. Pecos Rd. #109 Mesa,AZ 85212, 480.372.2929