Mobile Electronics® announced a new business partnership with BrandSphere™. BrandSphere offers an easy-to-implement, custom-branded mobile app that helps retailers and manufacturers build deeper connections with their customers and maintain those connections for lifelong customer engagement.

“We’re happy to add BrandSphere as a business partner and to offer their mobile application technology to our retailer members and manufacturer partners,” said Chris Cook, president of Mobile Electronics. “Consistent with Mobile Electronics’ mission, this is another marketing and business resource that can help the specialist channel deliver an exceptional customer experience. Customers get instant access to everything they need, while retailers and manufacturers get insightful data to strengthen customer relationships and improve communication.”

BrandSphere is used to create and manage branded Smart Product Identities™ (SPI) for retailers and manufacturers. Consumers can effortlessly connect with product information and resources they need by claiming product ownership and accessing the related SPI’s in a free custom-branded mobile app. Each time a product owner interacts with an SPI, the retailer or manufacturer gains valuable insight into customer interests, product performance, buying trends and much more. Targeted in-app interactive communication provides data-driven insight to improve customer engagement, drive brand loyalty and even guide product evolution.

BrandSphere is demonstrating its mobile platform at the KnowledgeFest® show and conference this weekend in Dallas at Booth #409 on the show floor. Mobile Electronics is at Booth #239.