Sales, product, and distribution pro heads up firm specializing in growing Canadian independent mobile electronics retailers’ businesses.
February 14, 2019, Elgin, Ill. – K40 Electronics, a premier manufacturer of award-winning, high-performance police radar/laser detector systems, announced today the appointment of The Graham Advantage Group, Inc. of Alberta as its manufacturers’ representative in the Alberta and Saskatchewan provinces. The rep group has decades of experience specializing in the 12-volt industry.
“I am excited to be working with the K40 team of professionals that share the same hands-on approach to customer service, dealer trainings and genuine excitement for the 12-volt industry,” said Brian Graham, Operations Manager of The Graham Advantage Group, Inc. “With a high margin product that will never go OEM and the training and support K40 offers its dealers, this is a must-have core offering every retailer can build their business around.”
“This is a complimentary relationship…the synergy of our strengths will deliver a level of unparalleled service to mobile electronics retailers in Canada,” said Rachel Clark, K40’s Vice President of Sales and Marketing.
Established in 1977, K40 Electronics offers a full line of driving protection solutions for every vehicle and driving style. Canadian retailers interested in joining an exclusive group of authorized dealers should contact Brian Graham at 403.852.0447; K40’s international sales team, Rachel Clark or Lynette Tomlinson at 800.323.6768; or visit K40’s dealer inquiry page.
March 2, 2016, Elgin, IL – K40 Electronics, the manufacturer of award-winning, high-performance automotive radar/laser protection systems, announced the introduction of the K40 RL360i and RL200i Expert custom installed radar detector systems featuring an all-new system controller that provides a factory/OEM installation solution.
Looks and Functions Like OEM Controls
Inspired by installers, the Expert Control Unit enables mobile electronics retailers to offer an additional customization option to customers and design a protection system that meets their needs. This permanently installed, yet easily concealable component looks and functions just like other factory installed vehicle controls, including back-lighting for easy button identification in low light conditions.
Installer Approved
In keeping with its three decades’ commitment to product excellence, K40 made the Expert Control Unit available to several dealers prior to market launch to gain insightful installation feedback. Jason Kranitz, owner of Kingpin Car & Marine Audio, said “Every aspect of every vehicle modification we perform must be of OEM quality or better. As such, we are only going to offer the Expert series of radar detectors from K40 because it offers the industry’s best interior matching control unit available. It makes our day when a customer tells us our installation of this Expert control unit looks like it was a factory option.”
Equally enthusiastic in his praise of the Expert series was Josh Landau, System Design Consultant for JML Audio of St. Louis. He feels “K40 has always been the leader in stealth radar detection and laser defense systems. The Expert Controller properly fits in locations where the standard controller simply does not. This creates many new vehicle integration opportunities not previously available. It also appears just like the factory vehicle controls thanks to its white back-lit display.”
To view these and other mobile electronics professionals’ custom installations of the K40 Expert Radar/Laser Systems, visit K40’s Expert Gallery.
Pricing and Availability
Available immediately through K40’s select authorized dealer network, the Expert Systems are offered in the following configurations:
- RL360i Expert: The world’s first separate front and rear mounted radar receiver system. Provides 360-degree protection against police radar.
- RL200i Expert: Front only remote mounted radar receiver system.
Because the type of installation these systems require is highly dependent on each particular vehicle make and model, pricing is always provided by the installing dealer. To complete either Expert radar detection system, K40’s Laser Defuser g5 laser jammers can be added to provide protection against police laser guns.
For information on K40’s entire product line, which offers the industry’s first ticket-free guarantee, visit http://www.k40.com/products
“With the leadership position we’ve built in the custom installed radar and laser protection product category, we’re continually seeking ways to enhance our products and support services,” said Rachel Clark, K40’s National Sales Director. “By offering installation professionals a system controller solution that offers the best factory appearance in the industry, we are further enhancing K40’s reputation as the highest quality, highest performance brand available.”
Laser diode-based speed protection device offers compact footprint, maximum coverage protection, factory updateable software, and industry’s first ticket-free guarantee.
July 12, 2016, Elgin, IL – K40 Electronics, (http://www.k40.com) a premier manufacturer of award-winning, high-performance automotive radar/laser protection systems, announced the addition of the K40 Laser Defuser Optix™ to its police laser gun jammer product line.
The Next Evolution in Laser Jamming
Since introducing the world’s first police laser gun (LIDAR) countermeasure device in 1994, K40 has maintained its leadership position in the laser jamming industry by continually incorporating technological advances to its products. By utilizing a Nanostack™ technology pulsed laser diode to provide a jamming beam, the Laser Defuser Optix housing measures only 2.2” L x x 0.5” H x 1.1” D, approximately the size of a slim automotive key fob or USB flash drive. This ultra-compact footprint allows for a discreet installation of the Laser Defuser Optix into grilles and other tight spaces.
Maximum Protection Capability
The Laser Defuser Optix interface enables the installation of up to five laser transponders. This expansive coverage capability is ideal for larger vehicles that have more surface area needing increased protection.
Updateable to Ensure Optimum Performance
Via the built-in USB port, the Laser Defuser Optix system software can be updated as new police laser gun technology emerges. Offered as a K40 service procedure, this update functionality ensures the Laser Defuser Optix will deliver optimum protection for long-term peace of mind ownership.
Integrates with K40 Custom Installed Radar Detection Systems
The Laser Defuser Optix integrates with the custom installed K40 RL200i or K40 RL360i remote radar detection systems to form a complete protection solution with a single warning display via gauge/instrument panel mounted LEDs.
Exceeds CE Industry Quality
Like all K40 speeding ticket protection products, every Laser Defuser Optix is pre-tested before it’s shipped to an authorized K40 dealer for installation. This attention to quality control has resulted in a less than 0.5% return rate for the entire K40 product line, far below the 2-3% industry average return rate of consumer electronics products.
Configurations and Availability
Available immediately through K40’s authorized dealer network, two Laser Defuser configurations offering police laser ticket protection are available:
- Space-saving design with laser diode technology and updateable system software.
- Laser Defuser g5: LED technology with OEM appearance license plate frame option.
The installation these systems require is highly dependent on each particular vehicle make and model, pricing is always provided by the installing dealer. For information on K40’s entire product line, which offers the industry’s first ticket-free guarantee, visit http://www.k40.com/products.
“We’re very pleased to introduce laser diode technology as a natural evolution of our Laser Defuser product line,” said Rachel Clark, K40’s National Sales Director. “A key benefit of laser diode technology is a smaller transponder housing. As a result, the Laser Defuser Optix provides automotive aftermarket professionals increased installation options while customers can enjoy the ultimate ticket protection solution that looks like a factory installed option.”
Built-in radar and laser systems display police alerts with arrow indicators in rear view mirror
March 12, 2019, Elgin, Ill. – K40 Electronics, a premier police radar and laser technology manufacturer announced today its built-in radar and laser systems offer a new translucent alert arrow display with the K40 Radar-Mirror integration option.
Factory Appearance with A Vanishing Display
The Radar-Mirror modification service creates alert arrows that illuminate through the rear-view mirror glass when a K40 radar and laser system detects police speed enforcement. The discreet .08" arrows vanish and the mirror returns to a factory appearance when the K40 system is not alerting.
Non-Permanent Procedure Also Retains Mirror Auto Dim Function
By utilizing a custom transflective process to display the arrow indicators, the Radar-Mirror service is unobtrusive and 100% reversible. The service also retains the auto dimming function of all rear-view mirrors.
Interior Color Scheme Matches Available
In addition to the standard blue alert arrow display color, red, green, amber, and other custom arrow colors can be ordered to match a vehicle’s interior.
“We feel the K40 Radar-Mirror is the ultimate integrated display solution for a K40 radar and laser defense system,” said Scott Wheeler, Founder and President, Radar-Mirror.com. “Now installers have another location for the standard LEDs provided with a K40 system that’s easy to view, yet looks OEM and doesn’t create a permanent modification to the vehicle.”
Immediate Availability with 24 Hour Turnaround
The new arrow display option for K40 radar and laser systems is available directly from Radar-Mirror.com for nearly all late model vehicle rear view mirror applications currently on the market. Typical mirror modification turnaround time is 24 hours.
K40’s built-in radar detector and laser systems are also immediately available from K40’s nationwide network of authorized dealers and automotive dealerships. With the high level of customization a K40 system offers, drivers can obtain a personal system design recommendation by calling K40’s Consult Line at 800-323-5608.
“Today’s drivers want discreet integration options that uphold the integrity of their vehicle interior. We’re pleased to offer another radar and laser system installation option that can meet dealer and driver needs,” said Rachel Clark, Vice President of Sales and Marketing. “The K40 Radar-Mirror offers an upscale alert display that truly enhances the driving experience.”
A History of Integration
Since 1983, K40 Electronics has an innovative history of seamlessly integrating radar and laser systems into vehicles with an OEM look and feel. Authorized K40 dealers can choose from a variety of display and control options such as LEDs concealed in the vehicle cabin, on-screen alerts via touch screen Kenwood and JVC radios through the ADS Maestro RR interface, and a wireless or integrated Expert Controller.
Established in 1977, K40 Electronics offers a full line of driving protection solutions for every vehicle and driving style backed by the industry’s first and most comprehensive ticket-free guarantee. Retailers interested in joining an exclusive group of authorized dealers are encouraged to call 800-323-6768 or visit K40’s dealer inquiry page.
Established in 2008, Radar-Mirror.com specializes in the integration of radar detector displays into custom translucent two way mirrors. They offer five variations of transreflective mirror coatings and offer custom mirror cells for virtually every application on the market.
10-24-2016 -- In response to learning about one of its customer's success in receiving only two speeding tickets in 14 years of using its Laser Defuser and K40 dual receiver radar detector, K40 has announced its new "High Mileage Club". The club is exclusively for K40 customers that have traveled at least 200,000 miles while using a K40 product.
The following is the story of how this club came to be, taken directly from the K40 website:
"If you’re familiar with K40 Electronics, you know that we’re dedicated to making customers for life. We like to think that’s the result of offering high performance, high quality products backed by a superlative level of service for over three decades.
"In return, our customers’ loyalty spans years…and apparently their mileage runs just as long. Case in point, we were recently contacted by Tony B. from California to discuss what kind of K40 protection system we would recommend for his 2016 F-350 truck. During the course of conversation, Tony revealed that he had a K40 in his current work truck and our protection system served him well for many years. When we probed into that history, we were blown away.
"Tony had Walnut Creek Auto Radio (now known as Walnut Creek Customs, a premier car customizer in Northern California) install a K40 dual receiver radar detector and a Laser Defuser into his 2002 Ford F-250 in June 2002. After 14 years and – get this – 663,475 miles driven, Tony only got TWO SPEEDING TICKETS. But wait, the story gets better. The first ticket was received the day after the installation because there was a loose connection that the installer subsequently fixed! The second ticket was received because one of Tony’s children turned off the system unbeknownst to him. So, it’s fair to say that for over a decade and half a million miles, K40 truly kept Tony ticket-free!
'“I had originally heard about K40 from a friend who had a BMW. Being in the construction business, I spend a lot of time in the driver’s seat on all sorts of roads, but mostly highway. So I knew I needed the best police radar protection available,' said Tony. 'Then my wife started getting tickets in her Audi, so we had a K40 system put in that car too and it also worked flawlessly and kept her ticket-free as long as we owned that vehicle.' Because of his satisfaction with both K40 and our authorized dealer, Tony has informed us he’s visiting Walnut Creek Customs to discuss having our RL360i and Laser Defusers added to his new F-350.
"Over the years, we’ve been told many similar stories of time-tested K40 performance. Tony’s unique ticket-free story inspired us to create “The High Mileage Club”. Membership is exclusive and worth bragging about as prospective club members will had to have traveled at least 200,000 miles while protected by a K40 system.
"Do you have what it takes to gain entry to this club? There’s a unique prize waiting for you when you send us a picture of the odometer and call us to tell your unique story."
Raising radar/laser category awareness and highlighting benefits of partnering with K40 are top priority
Driver Freedom Brings Grateful Clients and Sky High Profits
Description: In 60 passionately fun minutes, you’ll learn how Radar & Laser Defense keeps your clients protected while supercharging your store revenue. We’ll discuss the problem spirited drivers face today and how to custom tailor the best solution for their budget. From installation tips that save you time, to additional labor opportunities, we’ll demonstrate all the reasons why K40 is the industry’s preferred vendor for four decades running.
Date: Friday, August 9
Time: 1:45 p.m. – 2:45 p.m.
Room: C147
Date: Saturday, August 10
Time: 6:00 p.m. – 7:00 p.m.
Room: C154
Seats to either K40 training session can be reserved here.
Established in 1977, K40 Electronics offers a full line of driving protection solutions for every driving style. Retailers interested in joining an exclusive group of authorized dealers can call 800-323-6768 or visit K40’s dealer inquiry page.
Raising radar/laser category awareness & highlighting benefits of partnering with K40 are top priority
January 21, 2019 Elgin, Ill. – K40 Electronics announced today the key objectives for its product category training sessions and booth presentations at KnowledgeFest Long Beach, February 23-25, at the Long Beach Convention Center, are to raise awareness of the radar/laser category among mobile electronics retailers along with explaining its unique partnership benefits.
“Equally important is the opportunity to have quality face-to-face conversations with retailers so we can understand their business needs, wants, and challenges,” said Rachel Clark, K40’s Vice President of Sales and Marketing. “With on-going product demos in booth #710, a fun giveaway in our training classes, and a ‘little something special’ offered only at the Beer & Biz opening night event, KnowledgeFest Long Beach attendees will discover the many ways K40 can positively impact their business from the install bay to the bottom line.”
In addition to show floor presentations, K40 will offer two dealer training sessions in the Seaside 4A Meeting Room:
Is K40 on Your Radar? There’s $Thousands$ of Reasons Why We Should Be
Description: In one insightful hour, K40 will discuss what the radar/laser category is all about, why you should make it a priority in your store, and the big profit potential that exists by asking your customers one simple question. Perhaps most important, you will experience why K40 has been the industry’s preferred speeding ticket protection vendor for over four decades and is a recently honored Vendor of the Year.
Date: Saturday, February 23
Time: 1:45 p.m. – 2:45 p.m.
Room: Seaside 4A
Date: Sunday, February 24
Time: 4:45 p.m. – 5:45 p.m.
Room: Seaside 4A
Seats to either K40 training session can be reserved here.
For information on K40’s entire product line, which offers the industry’s first ticket-free guarantee, visit http://www.k40.com/products or call 800-323-6768.
Mobile Electronics Vendor of the Year offers highly profitable and reliable radar/laser products backed by 24/7 dealer support services and staff experts directly to independent retailers.
October 17, 2017, Elgin, IL – K40 Electronics announced it will offer direct purchase of its products to independent mobile electronics retailers in Canada. By establishing a vendor direct relationship with K40, retailers can enjoy custom sales and store support, 24/7 access to dealer support services, and pricing that provides maximum profitability.
Following A Proven Path of Success
Like most consumer electronics manufacturers, K40 Electronics utilized the distribution channel for many years to deliver its products to Canadian retailers. “We’ve blazed new trails in serving retailers and have defined the attributes that make up a personal vendor/retailer relationship in the US market, so we asked ourselves, “why aren’t we doing the same thing in the Canadian market?” said Rachel Clark, K40’s VP of Sales and Marketing.
A Relationship with Tangible 24/7 Benefits
When a retailer becomes an Authorized Dealer, K40 provides an extensive list of benefits and programs to ensure success in the radar/laser category:
• Protected profit margins with enforced MAP.
• Protected distribution with no big box accounts, consumer direct sales, or third party resale sites allowed.
• All components are tested prior to shipping to ensure an industry-leading, less than ½% warranty return rate.
• A diverse product line with variable pricing to fit any consumer budget.
• Live 24/7 lifetime support for dealers and their customers from K40 staff experts.
“The benefits to becoming our partner can be summed up as the ‘K40 Difference’,” said Clark. “For over three decades, K40 has been 100% committed to the independent retailer. We were sincerely humbled that our passion in serving others was recognized by industry peers when they chose K40 Electronics as Vendor of the Year at KnowledgeFest.”
7/21/17 Elgin, IL – K40 Electronics announced that it will offer two interactive training sessions during KnowledgeFest Dallas, August 11-14, 2017, at the Dallas Convention Center, that will accelerate retailers’ profitability with K40 radar/laser systems.
K40 encourages attendees to reserve their seat early to the training sessions, which are being co-hosted by Jason Kranitz from Kingpin University. “Our sessions are very popular with mobile electronics retailers and fill up quickly,” said Rachel Clark, K40’s Vice President of Sales and Marketing. “Besides offering great installation and profitability insights, our hands-on, interactive classes focus on real-world solutions.”
Two training sessions will be offered by K40 in the Cedars Meeting Room:
Custom Installation Techniques for The Professional Installer
Description: Stand out from the crowd while boosting your bottom line! Get hands-on experience performing two installation techniques that offer a unique touch and additional labor dollars on K40 installations.
Date: Saturday, 8/12/17
Time: 4:45 p.m. – 5:45 p.m.
Don’t Leave Money on The Table! – Quoting Accurately for Profitability
Description: Learn the labor breakdown and profit opportunities of a custom installed K40 system. Use this time-tested technique to quote every job accurately, and increase profitability.
Date: Sunday, 8/13/17
Time: 6:00 p.m.– 7:00 p.m.
Click here to reserve your seat to the K40 training sessions.
K40 will also be exhibiting its entire product line in booth #406. “We invite both existing and prospective retailers to stop by to see the latest K40 product enhancements and – perhaps more importantly – learn how it makes good business sense to invest in the radar/laser category and the K40 brand,” added Clark.
For information on K40’s entire product line, which offers the industry’s first ticket-free guarantee, visit http://www.k40.com/products
July 20, 2018 -- Elgin, Ill. – K40 Electronics announced today it has partnered with Elias Ventura, Mobile Electronics Sales Pro of the Year 2017, to offer “pro proven” sales insights during K40’s training sessions at KnowledgeFest Dallas, August 17-19, 2018, at the Dallas Convention Center.
Ventura, Retail Operations Manager for Sound FX of Lewes, Del. will team up with K40 Electronics to share easy-to-implement techniques retailers can use in their stores to present K40 radar/laser products with confidence. Based on actual retail interactions, Ventura’s insights will enable attendees to engage customers on K40 products in creative new ways and utilize new sales techniques to answer and overcome objections.
Two training sessions will be available from K40 Electronics:
Easy-to-Implement Ways to Sell More K40 Radar/Laser Products
These training sessions will cover:
- Why the radar/laser category is important to retailers and their customers.
- Understanding the reasons why customers buy any product.
- The secret to selling more than one to two radar/laser systems a year.
- Recognizing objections as requests for information and how to respond to them.
- How to keep the conversation going when it feels like it’s hit a road block.
- How to present K40 systems by focusing on customers’ wants/needs.
Dates and Times:
Saturday, 8/18/18: 6:00 p.m. – 7:00 p.m., Room C146
Sunday, 8/19/18: 3:30 p.m. – 4:30 p.m., Room C154
Click HERE to reserve a seat to the K40 training sessions.
K40 will also be exhibiting its entire product line in booth #107. “We’re looking forward to discussing the latest K40 police radar/laser countermeasures which include vehicle integration options” said Rachel Clark, K40’s Vice President of Sales and Marketing. “Most important, KnowledgeFest gives us the opportunity to see old friends and make new ones.”
For information on K40’s entire product line, which offers the industry’s first ticket-free guarantee, visit http://www.k40.com/products.
K40 Electronics will be exhibiting at the fourth annual PACIFIC NORTHWEST CONSUMER ELECTRONICS EXPO (http://www.pnwcee.com). This Industry trade show for mobile electronics/consumer electronics professionals offers educational seminars, product training, and networking opportunities.
The event takes place on May 17, 2016, from 9am to 8pm. Admission is free, with free parking for registered attendees and free lunch. The SeaTac DoubleTree by Hilton will host the event (three miles from the Seattle Tacoma International Airport (SEA)).
K40 will host a special session called "K40…have we met?" that will teach about the company's products, programs and profitability.
3/22/16 Elgin, IL – K40 Electronics announced that they will offer two hands-on installation workshops for K40’s remote radar detectors and laser jamming products during Mobile Electronics’ KnowledgeFest Spring Training event being held April 8-10, 2016, at the Indiana Convention Center.
Brady Siebert, Director of National Accounts for K40, and Joshua Landau, from JML Audio of St. Louis, will lead the hands-on training on how to custom install a K40 RL360i dual remote receiver radar detection and Laser Defuser g5 laser jamming system. Also covered will be K40’s new Expert control unit that enables mobile electronics retailers to offer an additional customization option to customers. This permanently installed, yet easily concealable component looks and functions just like other factory installed vehicle controls, including back-lighting for easy button identification in low light conditions.
Two training sessions covering the same topics will be offered by K40 in event booth #410:
Friday, April 8, 2016
5:15 p.m. - 6:15 p.m.
Saturday, April 9, 2016
4:15 p.m. - 5:15 p.m.
To register for a K40 training session, visit the following link and click on the K40 Brand Workshop listing:
https://knowledgefest.acuityscheduling.com/schedule.php
“We’re excited to present this business-building training for the second year at KnowledgeFest," said Siebert. “It offers dealers interested in entering into the radar category key insights from both the manufacturer and an award-winning retailer on how K40 can be added into their product mix as well as offering established dealers a refresher on best practices for custom installations.”
For information on K40’s entire product line, which offers the industry’s first ticket-free guarantee, visit http://www.k40.com/products
8/3/16 Elgin, IL – K40 Electronics announced that it will offer two interactive dealer training sessions on K40 remote radar detectors and laser jamming products – including the new Laser Defuser Optix™ - during Mobile Electronics’ KnowledgeFest trade show and conference being held August 20-22, 2016, at the Hilton Anatole in Dallas, Texas.
Offering some of the industry’s highest vendor margins, K40 sees the 20th anniversary of KnowledgFest and its “Shift” theme as an ideal opportunity for dealers to shift their focus to maximum profitability. “With auto and aftermarket accessory manufacturers focusing on safety and driver’s assistance, K40 speed protection products are the bottom-line difference maker for mobile electronics retailers,” said Rachel Clark, K40’s National Sales Director. “And they keep these profits in their pocket with nearly no warranty returns,” added Clark.
Two training sessions covering “Product-Profit-Partnership: The K40 Difference” will be offered by K40:
Sun., August 21, 2016 - 4:30pm - 5:30pm - Outside Trinity Exhibit Hall
Mon., August 22, 2016 - 9:30am - 10:30am - Outside Trinity Exhibit Hall
Click here to reserve your seat to one of the K40 training sessions.
K40 will also exhibit its entire product line in booth #416 where the new Laser Defuser Optix, one of the smallest laser jammers on the market, will be highlighted. “Optix is approximately the size of a slim automotive key fob or USB flash drive, so it can be installed into grilles and other tight spaces,” added Clark.
For information on K40’s entire product line, which offers the industry’s first ticket-free guarantee, visit http://www.k40.com/products
Kenwood, K40 and iDatalink Maestro have partnered to announce the world’s first integration of a head unit and stealth installed radar detector.
The revolutionary new K40 radar detector will communicate with the Maestro RR integration module. When connected to a compatible Kenwood radio, the user will be able to see on screen radar alerts complete with signal strength, radar band and speed of the vehicle at time of detection. Setup and installation will be greatly simplified using on screen menus and the speaker of the audio system for the radar alerts.
As a final touch, the driver will be able to silence alerts using steering wheel buttons and see real time status in the new Kenwood “widget” view. Shipping is scheduled to occur sometime in the second half of 2016.
New York Times -- Brian Wilcox, 30, is a customer service specialist for K40 Electronics, in Elgin, Ill.
Q. What do you do at your company?
A. We sell car radar- and laser-detection devices to dealers. After a customer buys a device from a dealer and registers it, he or she can call me directly for follow-up questions about installation, operation or anything else.
How does one train for that?
I started in sales at the age of 20 in Naples, Fla., selling luxury cars. K40 hired me five years ago to do inside sales. But since I have dyslexia, which was first diagnosed when I was in fourth grade, written communication has been a lifelong challenge for me. Peggy Finley, the owner and C.E.O., said, “Now we’re aware of what you can’t do. So let’s give all those tasks to someone else and find things you can do that we need done.” They created a whole new position retrofitted for my skills.
How do you get around dyslexia on the job?
I’m an excellent listener and communicator. I also have a really good memory. I’m great at putting voices together with people’s history if they call back. K40’s staff is small enough to work like a team — some have worked here 20 or 30 years — so I feel everyone has my back, as I have theirs. In difficult situations I know I can turn to the team for help, but I’m fully empowered to do whatever is necessary to fulfill the end user’s needs. Siri also makes for a great secretary.
Read the rest of the story here: http://www.nytimes.com/2015/09/06/jobs/brian-wilcox-a-voice-for-car-lovers.html?_r=1