Saskatoon,SK — Firstech Canada is pleased to announce a significant addition to its team as the company continues to expand its presence and strengthen support for partners across Canada. Effective Monday, December 1, 2025, Adel Gadallah will join Firstech Canada as Business Development Manager for Western Canada.

“We are thrilled to welcome Adel to Firstech Canada,” said Benjamin Riboreau, Director of Sales and Strategic Operations. “His deep industry experience, strong partner relationship, and customer-centric mindset make him an exceptional addition to our team. As we continue to grow, bringing the right people on board is critical—and Adel is the perfect fit to help lead our efforts in Western Canada.”

A well-known leader within the electronics industry, Adel brings decades of experience across a wide range of roles, including Sales Representative, National Sales Manager, and co-owner of a major Alberta retail chain in the 1990s. Most recently, he served as President of Gain Agencies, represen respected brands such as MTX and Focal.

Partner feedback ahead of his arrival has been overwhelmingly positive, consistently highlighting Adel’s customer-first approach, responsiveness, and commitment to partner success. His leadership and extensive industry expertise will further strengthen Firstech Canada’s presence in Western Canada and support the continued growth of the company’s solution offerings and brand portfolio.

When asked what led him to join Firstech, Adel shared:

“I was drawn to Firstech Canada because of its people—individuals with deep industry experience, proven success, and unwavering integrity. The company’s culture of customer care, hard work, and respect for family balance further reinforced my decision. Most importantly, Firstech Canada has a clear direction and strong trajectory that I’m excited to be part of.” 

Adel can be reached at 780-868-1531 or This email address is being protected from spambots. You need JavaScript enabled to view it.

This email address is being protected from spambots. You need JavaScript enabled to view it.">Firstech Canada invites partners and industry colleagues to join in congratulaHng and welcoming Adel Gadallah to the team.

About Firstech Canada: Firstech Canada with its headquarters in Saskatoon, Saskatchewan, is ideally located for serving the Canadian automoHve dealer base. Firstech Canada distributes a wide array of 12V electronics, including remote starters, security, telemaHcs as well as in vehicle dash camera soluHons across Canada.