AUBURN HILLS, Mich. (Apr. 13, 2020) – As a commitment to serving the industry, Alpine Electronics of America, Inc. has continued to invest in the aftermarket sales division by creating a new position that supports 12-volt sales and activities.

This morning Alpine welcomed new hire Ed Moriarty as Assistant Vice President of the Brand Business Unit at the Headquarters location in Auburn Hills, MI. Moriarty has an extensive background in OEM and a wide range of experience in sales, product development, marketing, and customer support.

As the former Vice President and General manager for Car Audio in the Americas and the Asia Pacific at Harman International, Moriarty was responsible for all Branded Car Audio business and was instrumental in increasing revenue. He also held positions at TA instruments and Bose Corporation.

“I’m thrilled to start at a company that has such a large presence in the mobile electronics industry,” Moriarty said. "I look forward to collaborating with our network of sales representatives and contributing to the support and growth of Alpine’s Authorized Retailers.

Moriarty will oversee channel management, supporting the sales representatives and sales activities in the Brand Business Unit.

“Ed’s background speaks volumes to his business and team development, as well as his history of implementing successful sales and marketing strategies,” said Mike Anderson, Vice President and General Manager, Brand Business Unit, Alpine Electronics of America, Inc. “We are thrilled to welcome him into the Alpine family.”

Anderson will continue to support the Brand Business Unit as the Vice President and General Manager overlooking all division activity and planning.

Alpine Electronics, Inc. is an automotive electronics manufacturer that provides consumers and leading automakers with audio, video, navigation and driver assistance products. The company specializes in system integration solutions with innovative vehicle entertainment and information technologies. Alpine’s R&D and manufacturing facilities in Asia, Europe, and North America ensure that all products address the real-world requirements of drivers in each market. The company is committed to developing safe, comfortable and eco-friendly automotive electronics products. Alpine Electronics, Inc. is a wholly-owned subsidiary of ALPS ALPINE CO., LTD.