SounDigital and Ground Zero will be on display during SEMA 2019 November 5th thru the 8th in North Hall of the Las Vegas Convention Center booth 12031

DANIA BEACH, Fla. -- August 23, 2019 -- SounDigital USA is pleased to announce it has reached an agreement with CE Guys to represent the SounDigital and Ground Zero brands in the sates of Illinois, Wisconsin, Minnesota, North and South Dakota.  CE Guys is a newly formed firm and will benefit from Principal Michael Foundation 34 years of experience of the 12-volt community. This new partnership will leverage Michael’s past experience as an owner of serval retail stores, national sales manager and a previous rep firm owner.  

“We are aligning ourselves with four to five solid lines so we are able to focus and drive business for our manufacturers, and retail partners. I am honored, and excited to represent Soundigital and Ground Zero!  I plan to make some waves in the market.”

CE Guys will introduce SounDigital and Ground Zeros newest products to the territories including SounDigital’ s new 3000.1 Nano and Ground Zero’s new plug and play Mercedes Kits.

“We are very pleased to have Michael be a part of our rep family,” said National Sales Manager Mike Ventura. “He brings a great deal of experience to the table. His passion for the industry and the dealers he services is outstanding.  We know Michael and his company will do big things in his region.”

Contact CE Guys at (877) 7CE-GUYS or email at Michael Foundation This email address is being protected from spambots. You need JavaScript enabled to view it.. Visit their website at www.ceguys.com. For more information or to become an authorized SounDigital retailer, email SounDigital at This email address is being protected from spambots. You need JavaScript enabled to view it..">This email address is being protected from spambots. You need JavaScript enabled to view it..

Premium Sound Deadening Brand Broadens US Distribution

ANCHORAGE, Alaska, February 1, 2021 — SoundShield, the premium sound deadening brand launched in 2019 by 12 volt industry veterans John Schwartz and Bryan Schmitt, recently welcomed CE Guys as their newest rep firm. CE Guys is representing the brand in Illinois, Wisconsin, Minnesota, North Dakota, South Dakota, Michigan, Ohio, Indiana, Kentucky, Missouri, Nebraska, Iowa, and Hawaii.

“We are very pleased to welcome CE Guys as our newest rep firm, along with their distribution company, FDI, that will stock SoundShield” commented John Schwartz. The fact that the CE Guys are essentially stocking reps via their distribution company mean that SoundShield availability in all of those states represented is just a one or two day shipment time in most cases.

Michael Foundation, CEO of CE Guys said “We absolutely love the love and enthusiasm that John and Bryan have put into every detail of the product, from packaging to point-of-sale displays. These two guys are well-respected in the industry and that carries a lot of weight with dealers. We feel comfortable that we are selling the best Sound Deadening product on the market!”

For 2021, Foundation plans to position SoundShield as the go to sound deadening brand in all of their represented states. “There is zero reason to carry another brand. We have the service, product, and relationships to make this happen. SoundShield, CE GUYS, and FDI together is the winning trifecta to dominate in our markets” commented Foundation.

One of the advantages Schwartz noted in choosing to go with CE Guys is that they are known as the #1 powersports/motorcycle rep firm in the country. They have a long-standing background and experience in car audio, though. In addition to traditional car audio, motorcycles and powersports, CE Guys also services RV and marine sales channels. “This means we have a great opportunity for brand exposure in different retailer categories and for shops that may be unfamiliar with the category of sound deadening, acoustic treatments and road noise control” added Schwartz.

To learn more about SoundShield, request a dealer application from www.soundshieldusa.com. To learn more about CE Guys and their company, visit ceguys.com.

Founded in 2019, partners John Schwartz and Bryan Schmitt saw an opportunity to elevate the level of installation quality behind the panels of a vehicle interior so that every technician’s visual and audible installation efforts were highlighted without the drawbacks of rattles, buzzes and road noise. Headquartered in Anchorage, AK and with its central distribution facility in Dallas, TX, SoundShield is dedicated to 12-volt retailers and interior fabrication specialists with the highest quality and most effective automotive sound deadening and noise control products available today.

Stay connected with SoundShield by visiting www.soundshieldusa.com or follow them on Instagram @soundshield.