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OutSmart Introduces Value Added Sales & Marketing Solutions

August 20, 2019 -- Laguna Niguel, Calif. -- Bob L. Goodman, Automotive Aftermarket and Consumer Electronics industry veteran, has announced the launch of OutSmart in Orange County, California. OutSmart will prove to be an extremely relevant and valuable resource in today’s business climate by providing an affordable outsource for sales and marketing projects within the Consumer Electronics and Automotive Aftermarket industries. These services include but are not limited to developing collateral materials, writing Press Releases, web site design, analysis of existing business, initial distribution strategies, and transitioning excess inventory. The key is in the name, Out (outsource)Smart (intelligently).  

"This is a logical step for me at this point in my career. I can now utilize my experience, knowledge and relationships without the constraints of a traditional employment relationship. OutSmart will prove to be an especially unique advantage to smaller and new companies attempting to enter a mature and highly volatile market. These companies, usually, are burdened with limited financial and human resources,” said Bob Goodman, President and Managing Partner of OutSmart. “My working relationship with the industry press, trade organizations, distributors, expeditors, specialty retailers and e-tailers, will enable OutSmart to assist with the growth of smaller and newly formed companies. Today's CE market environment is a particularly challenging one and the supply of 'low hanging fruit' is dwindling. Good product and lower prices alone cannot guarantee success in today's marketplace. The reality is many small to medium size companies simply cannot afford the necessary infrastructure to compete on a level playing field, thus the need for OutSmart." 

OutSmart can employ the expertise of additional professionals based on the needs of its strategic partners and is available for both long and short term projects. Prior to the launch of OutSmart, Bob L. Goodman played a key role in the success of some of the most recognized brands in Consumer Electronics. He has held senior management positions within The Robert Bosch Corporation, Soundstream Technologies, The Harman Consumer Group, Aura Systems, Sherwood America, Rostra Precision Controls and most recently Rydeen Mobile Electronics. Major highlights of his career are the successful launch of AuraSound and the success he enjoyed as National Sales Manager of Mobile Audio with the $100 million dollar consumer products division of JBL.

During his career, Bob has been both leader and key member of many award winning product development teams. Bob continues to be an active participant within many industry organizations and was recently a board member of the CTA, Vehicle Technology Division; other organizations include CEDIA, SEMA, MEA and IASCA.  Additionally, Bob has been a sought after contributor to many industry publications. Outsmart has already initiated conversations with potential clients. 

Former Director of Sales & Marketing returns to ADAS category leader.

TORRANCE, CALIF., March 12, 2019 – Rydeen Mobile Electronics, premier supplier of advanced safety and convenience products for the automotive aftermarket, has announced the appointment of industry veteran Bob Goodman to the newly created position of Vice President of Sales & Marketing. Bob previously served as Director of Sales & Marketing from 2014 – 2017. Bob left Rydeen in 2017 to start his own consulting business, Advanced Vehicle Solutions, assisting startup companies in the ADAS category. 

"Vehicle Safety and Driver Awareness has been the fastest growing category in the 12-volt industry and Rydeen has maintained a leadership role for nearly a decade," said Phil Maeda, President and CEO of Rydeen. “As a result of this growth, more suppliers have begun offering products in the category, many of questionable quality and the result is price erosion and lower margins. Although more competitors have emerged, Rydeen has maintained its leadership role with continual improvement of existing products and the strategic addition of new and innovative solutions for consumers. Additionally, 2019 will continue to be a challenging year as more vehicles arrive in showrooms already equipped with advanced vehicle technologies. It is these challenges that led us to seek out Bob’s knowledge and experience and have him rejoin the Rydeen team for this new leadership role. We are pleased to have Bob on board once again.”

“It’s terrific to be back and help finish the job we started 5 years ago," Goodman said. "In my absence, Phil has improved, where necessary, many of our existing products and with our overseas & domestic team has developed some exciting new products that will lead the industry and fill out our portfolio. What separates Rydeen from others is “We don’t sell products, we sell SOLUTIONS.” 

In his new role Bob will be responsible for directing the Rydeen Sales team, comprised of manufacturers representatives and inside sales personnel as well as all Marketing and Training functions for the brand. Bob has a proven record and excellent sales achievement in the 12-volt industry for over 30 years and successfully directed Rydeen to category leadership during his previous tenure. 

You may reach Bob via email This email address is being protected from spambots. You need JavaScript enabled to view it., cell phone at 949-201-9213 or his Orange County Office, 949-380-6456. 

Rydeen Mobile Electronics, our mission is to provide the safest vehicle driving experience with solution based products and technologies, aiming for zero auto accidents & auto thefts, thus creating “peace of mind everyday” to consumers worldwide!!! For more information, visit our website at

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