Montreal, Quebec, Canada - July 14th, 2016.

Automotive Data Solutions Inc. (ADS) has announced the launch of the all-new iDataStartÒ HC3 remote start system with FLEXÒ RF technology. HC3 is exclusively available through Rockford’s US-based network of representatives.

With iDataStart HC3, mobile electronics retailers are offered the versatility of stocking a single remote start system, equipped with two 2-way LED remote controls, configurable in one of three configurations at the time of sale:

FLEX 1W (1-Way, half-mile), FLEX 2W (2-Way, half-mile) or premium FLEX 2WX (2-way, 1-Mile) delivering up to a genuine 1-Mile of FCC-approved operating range.

At a later date, consumers can elect to enhance their experience with a FLEX configuration upgrade and this without any hardware transformations. Retailers can also choose to offer a free 30-day 2WX trial for customers who would rather try FLEX 2WX before accepting an upgrade purchase.

The iDataStart HC3’s “All-In-One” hardware features ADS’s industry leading on-board vehicle integration technology with support for over 10,000 vehicles. HC3 is also compatible with a complete selection of T-harnesses (sold separately) and offers integration with the most popular smartphone telematics solutions.

Rockford is offering the iDataStart HC3 with an aggressive buy-in program. The dealer inventory carrying cost is reduced to as low as 35% with the balance (up to 65%) only billable at the time of the installation.

“We're doing this to help our dealers” said Bill Jackson, CEO and president of Rockford. “We felt that helping dealers with SKU consolidation and reduced inventory carrying costs would offer unique benefits that really make a difference. This product is a true example of innovative free thinking and the whole team at Rockford is really excited to be partnered with ADS and getting behind this game changing technology”, continued Jackson.

“Innovation and relationships has always been the cornerstone of the ADS culture” said Frank Barassi, President of ADS. “Rockford shares this same ideology and HC3 allows for the two companies to form a perfect collaboration. We anticipate dealers throughout the USA will embrace this product. ADS will continue to invest in evolving this technology, recognizing that innovation and success is only sustainable if we adequately respond to consumer and retailer needs”, continued Barassi.

Rockford Fosgate will be shipping the iDataStart HC3 to dealers in early September. For more information on the buy in program, pricing, and availability, contact Rockford Fosgate at 1-800-669-9899.

For more information on Rockford Fosgate please visit www.rockfordfosgate.com