Technology Review -- “Where would you like to go?” Siri asked.

It was a sunny, slightly dreamy morning in the heart of Silicon Valley, and I was sitting in the passenger seat of what seemed like a perfectly ordinary new car. There was something strangely Apple-like about it, though. There was no mistaking the apps arranged across the console screen, nor the deadpan voice of Apple’s virtual assistant, who, as backseat drivers go, was pretty helpful. Summoned via a button on the steering wheel and asked to find sushi nearby, Siri read off the names of a few restaurants in the area, waited for me to pick one, and then showed the way on a map that appeared on the screen.

The vehicle was, in fact, a Hyundai Sonata. The Apple-like interface was coming from an iPhone connected by a cable. Most carmakers have agreed to support software from Apple called CarPlay, as well as a competing product from Google, called Android Auto, in part to address a troubling trend: according to research from the National Safety Council, a nonprofit group, more than 25 percent of road accidents are a result of a driver’s fiddling with a phone. Hyundai’s car, which goes on sale this summer, will be one of the first to support CarPlay, and the carmaker had made the Sonata available so I could see how the software works.

CarPlay certainly seemed more intuitive and less distracting than fiddling with a smartphone behind the wheel. Siri felt like a better way to send texts, place calls, or find directions. The system has obvious limitations: if a phone loses the signal or its battery dies, for example, it will stop working fully. And Siri can’t always be relied upon to hear you correctly. Still, I would’ve gladly used CarPlay in the rental car I’d picked up at the San Francisco airport: a 2013 Volkswagen Jetta. There was little inside besides an air-conditioning unit and a radio. The one technological luxury, ironically, was a 30-pin cable for an outdated iPhone. To use my smartphone for navigation, I needed a suction mount, an adapter for charging through the cigarette lighter, and good eyesight. More than once as I drove around, my iPhone came unstuck from the windshield and bounced under the passenger seat.

Android Auto also seemed like a huge improvement. When a Google product manager, Daniel Holle, took me for a ride in another Hyundai Sonata, he plugged his Nexus smartphone into the car and the touch screen was immediately taken over by Google Now, a kind of super-app that provides recommendations based on your location, your Web searches, your Gmail messages, and so on. In our case it was showing directions to a Starbucks because Holle had searched for coffee just before leaving his office. Had a ticket for an upcoming flight been in his in-box, Holle explained, Google Now would’ve automatically shown directions to the airport. “A big part of why we’re doing it is driver safety,” he said. “But there’s also this huge opportunity for digital experience in the car. This is a smart driving assistant.”

CarPlay and Android Auto not only give Apple and Google a foothold in the automobile but may signal the start of a more significant effort by these companies to reinvent the car. If they could tap into the many different computers that control car systems, they could use their software expertise to reimagine functions such as steering or collision avoidance. They could create operating systems for cars.

Google has already built its own self-driving cars, using a combination of advanced sensors, mapping data, and clever navigation and control software. There are indications that Apple is now working on a car too: though the company won’t comment on what it terms “rumors and speculation,” it is hiring dozens of people with expertise in automotive design, engineering, and strategy. Vans that belong to Apple, fitted with sensors that might be useful for automated driving, have been spotted cruising around California.

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http://www.technologyreview.com/featuredstory/538446/rebooting-the-automobile/