2-21-2017 -- Phoenix Gold, manufacturer of high performance audio systems, unveiled a highly anticipated new brand identity, including a logo re-design.

It signals the beginning of a brand transformation. For over 30 years, Phoenix Gold has promised to deliver The Gold Standard in Sound, engineering products for the musically savvy audiophiles. In 2017, the brand vision isn’t the only thing changing, the entire Phoenix Gold amplifier product line will be re-launching, with improved technology delivering better quality sound and power, according to the company.

“This brand transformation marks an exciting time for Phoenix Gold and the audiophile community,” said Rebecca Fournie, Global Marketing Manager for Phoenix Gold and Stinger. “Phoenix Gold has a rich history, and a passionate following. When developing the new logo and identity, we wanted to throw homage to the iconic Phoenix Gold, but also represent the future of the product line, appealing to the core PG customer, serious audiophiles who have a refined taste in sound systems. Our new brand narrative symbolizes not just the spirit of Phoenix Gold, but also the spirit of the close-knit community of Phoenix Gold fans, who are so important to the future of the brand.”

The second piece of Phoenix Gold’s reveal comes with the introduction of the latest additions to their line of high quality audio products: the new SX2 and Ti3 amplifiers, and a digital sound processor, the DSP8.8. “Today, with ‘90s nostalgia at its height, it’s the perfect time to bring back Phoenix Gold’s aesthetics from that era. The retro styled amps expertly blend Phoenix Gold’s newly rebranded modern vibes with stylistic influences from vintage 1990s audio equipment. Our shift in product is not only an ode to the legacy that Phoenix Gold has maintained over the decades, but it’s also a solid tech advancement that separates the brand from others in the market,” explains Kevin Kuenzie, Senior Product Manager for Phoenix Gold and Stinger.

Phoenix Gold’s full range of SX2 and Ti3 amplifiers, along with its DSP8.8, are coming in Q1 and Q2 2017.