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Maeda brings significant industry experience and an understanding of the trends in the integration of technology in automobiles with the goal of increasing driver safety.

TORRANCE, CALIF. – March 14, 2017 -- Rydeen Mobile Electronics, makers of a unique line of automotive aftermarket products that promote driver safety, announced that company president Phil Maeda has been elected to the Consumer Technology Association’s Vehicle Technology Division (VTD) board. Maeda is an automotive industry veteran and visionary, founding Rydeen after senior level marketing and management roles with leading automotive tech companies such as Clarion and Fujitsu Ten / Eclipse.

According to VTD board chair Bob Fields, “The mission of the VTD is to grow consumer awareness of in-vehicle technology, foster the expansion of the pool of qualified technicians and engage the makers of innovative technologies in the vehicle through advocacy and promotional activity. In order for the VTD to fulfill its mission, we must have a diverse membership that can provide the right balance of perspective and insight into the issues the industry faces. Phil's perspective as leader of Rydeen, a maker of vehicle safety products that provides the aftermarket with OEM solutions for the many cars already on the road today, is well needed, as the safety category is a growing opportunity for our retailers and these products prevent injuries and save lives.”

Rydeen’s unique line of automotive aftermarket products is focused on bringing safety and peace of mind to drivers. The company’s latest innovation is the BSS1 Radar Blind Spot Detection System. The BSS1 is an easy-to-install microwave radar-based system that alerts a driver of vehicles in the right or left blind spot before and during a lane change maneuver.
“It’s an honor to be elected to the Vehicle Technology Division board and have the chance to serve our industry with such an esteemed group of technology leaders,” said Maeda. “I’m very excited at the opportunity to bring my perspective to the board’s focus on the importance of vehicle safety with regards to technology, and to share my experience regarding trends in vehicle safety products based on the success of the Rydeen brand and products such as our BSS1 Radar Blind Spot Detection System.”

Click the following link to read a recent interview with Maeda regarding his appointment: http://www.thepodcasts.com/Rydeen/PhilMaedaInterview.pdf.



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