After unexpectedly losing the company’s founder, Paragon Sales & Marketing looks toward the future with the same set of steadfast guiding principles that have shaped the business since its infancy.

Words by Laura Kemmerer

When the owner and founder of a company unexpectedly passes away, the question of what to do next becomes a crucial one. For Wayne Smedile, Principal of California-based Paragon Sales & Marketing, that meant stepping in to take over the business. Paragon Sales & Marketing was originally founded by William McKinley, more commonly known as Bill, in 1999. Just over two years ago, McKinley passed away at a consumer electronics show, and Wayne Smedile, long-time business associate, stepped in. Founding Principles Continue to Shape Paragon’s Future “The way the company has gone since I took over has definitely changed a little bit [in terms of] direction,” Smedile said. “But it’s still founded on certain principles that I agreed with and that I believe in.”

For Smedile, these principles include:...Read the rest of the story HERE.

Coral Springs, FL (10.27.2017) – NAV-TV Corp., a leading innovator and manufacturer of OEM integration and safety products for the automotive aftermarket, has announced the appointment of Paragon Sales & Marketing as Factory Reps for the territory of Southern California and Hawaii.

“We are very excited to have Paragon Sales & Marketing representing the NAV-TV brand. Their firm came highly recommended from dealers within the territory due to their professionalism, uncompromising support and technical aptitude. We are confident that Wayne and his team will provide excellent service and value to our customers,” stated NAV-TV Vice President, Derek Schmiedl.

“NAV-TV is a good fit for Paragon Sales & Marketing and compliments the premium brands we represent. As “hands-on field reps” we see first-hand the challenges our dealers are faced with when dealing with complex modern vehicle electronics. We are excited to be working with NAV-TV in order to provide the best integration solutions possible that allow our clients to succeed,” stated Paragon Sales & Marketing Rep Principal, Wayne Smedile.

Paragon Sales & Marketing will begin representing NAV-TV in Southern California and Hawaii on November 1, 2017. For more information, or to contact Paragon Sales & Marketing, please email them at This email address is being protected from spambots. You need JavaScript enabled to view it..

Marketing Pros also recognized as top Mosconi / Gladen rep firm

CAMARILLO, CALIF., February 12, 2019 (MEDIAWIRE) – When Orca Design and Manufacturing recognized its top independent sales rep firms during its annual awards dinner prior to CES, one of its winners was still yet to be determined. The exclusive U.S. distributor for Focal and North American distributor for Mosconi and Gladen mobile audio products called out its top performers for each brand, in addition to its President’s Award winner, which goes to the best overall performing rep firm. The final award, named after the late Bill McKinley who represented Orca’s brands for 17 years, honors the rep firm with the highest sales during CES.

Marketing Pros, Orca’s longtime rep firm in Texas, Oklahoma, Louisiana and Arkansas, received the top sales award for its work with the Mosconi and Gladen brands. President Pete Daley accepted the award on behalf of his six-person team which includes founder and industry sound-off legend George “Doc Thunder” Reed, as well as Pete’s wife, Kristin Daley.

Paragon Sales and Marketing, founded by Bill McKinley and now led by Principal Wayne Smedile, received honors for its performance representing the Focal brand in its territory of southern California, southern Nevada, Arizona, New Mexico and Hawaii. The 20-year company with a staff of five also took the President’s Award for overall top-performing rep firm, giving Paragon two awards on the night.

It was only after CES had concluded that the Bill McKinley award winner was determined, and Paragon was named the recipient.

“It’s a true honor for us to receive recognition from the brands we serve,” said Smedile. “Our goal is always to be an extension of our manufacturers in taking care of retailers, who are just as much our customers as they are the brand’s customers. Orca and Focal have been great partners, giving us the support needed to provide premium service to retailers. We value the relationship and look forward to another year of growth.”

Additional awards went to online consumer electronics retailer Crutchfield for E-Commerce Retailer of the Year, and Seattle, Wash.-based Car Toys for Multi-Store Retailer of the Year.

“We are very proud of the strong, family-like relationships we have with our rep firms and their people,” added Nalaka Adikari, sales director for Orca. “The awards we give each year show our gratitude to them but still can’t possibly reflect the hard work and dedication they put in on our behalf. Congratulations to Marketing Pros, and congratulations to Paragon for getting the first Orca triple crown.”

Orca will exhibit and train retailers at the upcoming KnowledgeFest industry-only trade show, February 23-25, at the Long Beach Convention Center. For more information on the company, please visit orcadesign.com.

Based in Southern California for more than 30 years, Orca is a multi-faceted supplier of premium audio brands and components. Orca is the sole U.S. importer and distributor for Focal mobile audio and Gladen-Mosconi. With in-house design, engineering and manufacturing capabilities, Orca also produces quality products including Blackhole damping materials, Raven pure ribbon tweeters for pro audio applications, and Illusion Audio reference car speakers and subwoofers. For more information, visit our website at orcadesign.com.