Weego, innovator of portable jump starters and rechargeable battery packs, announced Efrain “Frank” Rodriguez as the company’s senior engineer and Berdj Mazmanian as senior product manager. Between Frank and Berdj, both professionals have held high-level engineering and/or design and development positions at Recoton Corporation, Mattel, Inc., BPG International and Sirius Satellite Radio and are jumping right in to kick off 2016 with new and unique Weego products.

Frank holds several patents and brings 30 years of experience as a product innovator, developing and creating new concepts. As senior engineer, Frank will utilize his experience in the mass-market, consumer products industry to drive new product development for Weego. In Frank’s past positions, he produced consumer electronic accessories from audio equipment to childhood learning toys and also managed a research laboratory developing electronic devices for the mass market.

Berdj brings Weego more than 20 years of experience in new product development and design, in both management and director roles. In Berdj’s past positions, he was responsible for consumer product categories ranging from children’s toys and collectibles to bath and air care products for the home. Most recently Berdj managed all project schedules, deliverables and account relationships at Works Design Group, a full-service product packaging and marketing creative agency.   

“With incredibly extensive backgrounds and first-hand knowledge of the consumer electronics’ marketplace, I have no doubt Berdj and Frank will be a valuable contribution to our team’s creative force in growing the Weego brand,” said Gerry Toscani, CEO of Weego. “Frank brings a strong technical, engineering foundation allowing us to make innovative product decisions, while Berdj is highly skilled in project and product management, research and packaging development of new products. We expect that as a team, both hires will immediately fast-track the creation of more innovative, safe and high quality portable power products and accessories for everyone!”

Weego brings power to consumers with their growing line of portable jump starters, battery packs and accessories. Weego Jump Starter Battery+ is capable of getting motorists, boaters and adventure riders out of a drained battery jam by starting an engine, charging a phone and fitting in your pocket. Weego products are essential for everyone, providing peace of mind in emergencies and in everyday use.

For more information about Weego and their full line of products, including fun videos, please visit www.myweego.com.