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Petra Industries, a leading wholesale distributor of consumer electronics, custom installation products, wireless accessories, mobile audio/video accessories and appliance connection supplies,has announced the appointment of Robert Wikes as Regional E-Commerce Sales Manager.

As the e-commerce regional sales manager for the Florida and SE U.S., Wikes will be responsible for identifying and maximizing growth opportunities with e-commerce customers. Charged with building relationships and partnering with customers he will develop programs to achieve sales goals while addressing current and future customer needs.

“Bob has a tremendous amount of sales and marketing experience and his merchandising background will make him a terrific asset to our customers,” said John Grothe, Vice-President of E-Commerce at Petra Industries. “His expertise in ecommerce, combined with his 30+ years in consumer electronic distribution, retail and merchandising will make him a great addition to the Petra team and we are very fortunate to have him on board.”

 

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