November 14, 2022, Lehighton, PA – 1sixty8 media, the publisher of BestCarAudio.com, is pleased to announce the launch of the 12 Days of Christmas Giveaway. In conjunction with Sony Car Audio, BestCarAudio.com will be giving away over $12,500 in Sony Mobile ES equipment in the days leading up to Christmas.

“Our generous sponsors have been donating products for our giveaways on BestCarAudio.com for some time, but the 12 Days of Christmas promotion will be something really special,” said Mitch Schaffer, founder of 1sixty8 media. “Sony’s forward-thinking approach to business and their generosity are a breath of fresh air. We are excited to be part of this promotion and to be a small part of building brand awareness for the exciting new Sony MobileES line.”

This is not the first time Sony has sponsored a promotional giveaway with BestCarAudio.com. “This summer, we gave away an XAV-9500ES and had over 10,000 entries,” Schaffer said. “We expect this promotion to blow the lid off of that one!”

Anthony Tozzi, Distribution Account Manager for Sony Car Audio in North America, said, "We have been sponsoring BestCarAudio.com for several years and find it a great place to put our brand in front of interested consumers. As we add more products to our Sony Mobile ES line, we wanted an opportunity to make a big splash. I reached out to Mitch and we created the 12 Days of Christmas giveaway.”

Consumers may enter the contest at https://www.BestCarAudio.com/12-days-of-christmas from November 14 through December 23rd, 2022. Starting December 12, 2022, a winner will be chosen every day for 12 days. The value of each prize will increase during the 12 days, culminating with a full Sony Mobile ES system, including professional installation. The top prize is valued at over $6,000, and the total value of all prizes exceeds $12,500. A complete list of prizes can be found at https://www.BestCarAudio.com/bestcaraudio-and-sony-car-audio-launch-12-days-of-christmas-giveaway.

For more information contact Mitch Schaffer at 570-656-6900 or This email address is being protected from spambots. You need JavaScript enabled to view it.." style="color: #000000;">This email address is being protected from spambots. You need JavaScript enabled to view it..

About 1sixty8 media

Celebrating its 10th anniversary in 2022, 1sixty8 media provides digital marketing services and business software to the mobile enhancement industry. Made up of a team of mobile enhancement experts, 1sixty8 media offers social media management, website development, content creation, graphic design services and much more. As the exclusive reseller of ProDemand by Mitchell 1 to the mobile enhancement industry, 1sixty8 media is able to offer a steep discount on the software. Its recently launched 1sixty8 Connect software provides a suite of tools for efficiently communicating with customers, taking payments by text, easily harvesting online reviews and more. 1sixty8 media is the publisher of BestCarAudio.com, the industry’s leading consumer-facing online magazine designed to educate consumers and drive them to qualified retailers.

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Lehighton, Pa. -- November 17, 2020 -- 1sixty8 media, the team behind the consumer-facing BestCarAudio.com website, is proud to announce that they will begin offering their advertising clients hands-on product reviews under the title Test Drive Reviews.

Mitch Schaffer, President of 1sixty media, said, “We’ve reached a point where it’s time to take the information available to consumers to the next level. Thankfully, we have Dave MacKinnon in charge of content for BestCarAudio.com. His extensive experience in developing, testing and reviewing mobile audio products is nearly unmatched in the industry. I’m very excited to be able to offer Test Drive Reviews to our clients and their potential customers.”

Dave MacKinnon, Head Writer for 1sixty8 media and Editor-in-Chief of the BestCarAudio.com website, said, “Testing products in my lab is what got me started as a writer in the mobile enhancement industry just under 20 years ago. I’m excited to get my hands on the latest and hopefully greatest offerings from the industry and share my experiences with our readers. Educating consumers on the features and performance capabilities of the products available to them will help them make a better purchasing decision. While unboxings and videos about features are interesting, they don’t get to the core of what makes one product’s performance different from another. Our Test Drive Reviews will change that.”

Schaffer added, “As the owner of a mobile enhancement store since 1994, support for brick-and-mortar retailers is a fundamental part of how BestCarAudio.com operates. It's at our core. The vast majority of the 300+ articles currently on the site explain solutions or technologies, then directs readers to find a car audio shop in their area that can provide them with top quality service. My hope is that the new Test Drive Reviews drive business to qualified retailers looking for quality gear."

The BestCarAudio.com team already has products on the test bench, and the first review should be available on the website (www.bestcaraudio.com) and Facebook page (https://www.facebook.com/bestcaraudio) by the end of November 2020.

Manufacturers and distributors can find out more about the marketing opportunities available from the BestCarAudio.com website by contacting Mitch Schaffer at 570-656-6900 or This email address is being protected from spambots. You need JavaScript enabled to view it..

October 7, 2022, Lehighton, PA – 1sixty8 media, the publisher of BestCarAudio.com, officially launched its dealer locator today. “Our mission atBestCarAudio.com is to educate interested consumers about existing and emerging technologies for their vehicles and then point them to a qualified local retailer to fulfill the need,” said Mitch Schaffer, 1sixty8 media founder and president. “We have been consistently publishing great content for years, and with the formal launch of our locator, we will now be better equipped to meet the second part of our mission.”

BestCarAudio.com sees over 100,000 unique visitors each month and has a social media following of over 33,000 and growing. “With our strong traffic and social media presence, combined with a mailing list of over 10,000 subscribers, we are perfectly positioned to drive interested consumers to quality retailers and installers,” Schaffer said.

As the name implies,BestCarAudio.com will be very selective about which retailers are allowed on the locator. Certain metrics – including but not limited to maintaining exceptional online reviews – must be met to be considered for inclusion. “We want to be true to our name and make sure that we are sending our readers to the best shops in their markets,” Schaffer said.

While the BestCarAudio.com dealer locator has been in place for some time, it listed only qualified clients of the parent company, 1sixty8 media. With the official launch, thedealer locator will now be open to qualified retailers across the U.S. and Canada.

Schaffer said, “We will now accept applications from non-clients, and those who are accepted will be charged a nominal annual fee of $99 for inclusion. A single sale generated from our locator will likely pay for the subscription fee many times over.”

Interested retailers can learn more and submit their application athttps://www.bestcaraudio.com/guidelines-for-inclusion-on-the-bestcaraudio-com-dealer-locator/. Schaffer can be reached at 570-656-6900 or This email address is being protected from spambots. You need JavaScript enabled to view it. to answer any questions about the dealer locator or the variety of other services, products and publications available from 1sixty8 media.

Celebrating its 10th anniversary in 2022, 1sixty8 media provides digital marketing services and business software to the mobile enhancement industry. Made up of a team of mobile enhancement experts, 1sixty8 media offers social media management, website development, content creation, graphic design services and much more. As the exclusive reseller of ProDemand by Mitchell 1 to the mobile enhancement industry, 1sixty8 media is able to offer a steep discount on the software. Its recently launched 1sixty8 Connect software provides a suite of tools for efficiently communicating with customers, taking payments by text, easily harvesting online reviews and more. 1sixty8 media is the publisher of BestCarAudio.com, the industry’s leading consumer-facing online magazine designed to educate consumers and drive them to qualified retailers.

BestCarAudio.com's Buying Guides help consumers make educated buying decisions and direct them to qualified brick-and-mortar retailers to make purchases and have products installed

February 3, 2022 -- Lehighton, PA – BestCarAudio.com, a publication of 1sixty8 media, inc., has launched a series of consumer buying guides on its highly popular website. These guides are designed to educate consumers about Car Audio, Powersports Audio, Dashcams, Motorcycle Audio, Remote Car Starter upgrades and more.

“As a retailer myself, I know that one of the biggest challenges we face in our industry is consumer awareness,” said Mitch Schaffer, founder of 1sixty8 media and owner of Mobile Edge in Lehighton, PA. “When consumers are aware of the great upgrades that are available, they are more likely to make a purchase. Our buying guides are designed to educate and pique curiosity to make upselling and closing sales at the retail level easier.”

Schaffer explained, “All of our buying guides promote best practices in sales and installation and encourage consumers to seek out a qualified brick-and-mortar retailer to do business with.”

When asked why he launched the buying guides and online store on BestCarAudio.com, Schaffer replied, “Our traffic and engagement are fantastic and continuing to grow. These guides are a good way to take advantage of our success while promoting the mobile enhancement industry to consumers.”

All of the buying guides were created by industry veteran and BestCarAudio.com Editor-In-Chief Dave MacKinnon. They are priced between $2.99 and $3.99 each and come with a money-back guarantee.

You can find the store at https://www.bestcaraudio.com/shop.

1sixty8 media, inc., provides high-converting digital marketing and business services to the mobile enhancement industry. Made up of a team of industry veterans, we speak the language of our clients. Our streamlined processes make it very simple and fast for our clients to have a turnkey website solution that is maintained and updated regularly. In addition to our core website, graphic design and content services, we are the exclusive reseller of the Mitchell1 ProDemand software to the mobile enhancement industry. We also offer Evalu8, a proprietary software to help small businesses cultivate their online reviews. 1sixty8 media is the publisher of BestCarAudio.com, an online magazine that seeks to educate interested consumers about existing and emerging technologies available for today’s vehicles and point them to qualified retailers to purchase the product and get it installed.

Our mission for BestCarAudio is to provide a trusted platform that educates consumers who are interested in upgrading their vehicles but want to know more about what’s available or how solutions work.

We will provide this platform by publishing highly targeted content designed to answer consumers’ questions in a professional and engaging manner.

Our comprehensive team of industry veterans, contributing their talent and experience to furthering our mission, enables us to accomplish this.

Lehighton, PA - May 5, 2017 - Dave MacKinnon has been promoted to editor in chief and manager of BestCarAudio.com at 1sixty8 media, according to Mitch Schaffer, founder and Head Troublemaker of the company.

McKinnon has been a household name in the mobile enhancement industry for nearly three decades. For many years, he was the senior technical editor of Performance Auto and Sound magazine, where he was responsible for more than 450 published product reviews. An audiophile at heart, McKinnon realized this passion when he served as an IASCA judge for many years.

Most recently, McKinnon has been working at Clarion Canada Inc. as product manager. He was responsible for the development of several dozen unique products exclusive to the Canadian market, as well as technical support, creative writing and all aspects of product training.

MacKinnon has been freelancing with 1sixty8 media for nearly two years, and this promotion brings him into a senior management role within the company. His responsibilities at 1sixty8 media will include managing all written content for the company and its clients. He also will run the BestCarAudio.com division, which includes 1sixty8 media’s Resource Library and CoOp3.0 products. He will work directly with vendors to create high-quality product spotlights that will receive placement on relevant industry websites.

“It has been a pleasure to work with and learn from the team at 1sixty8 media over the past few years,” said MacKinnon. “Their commitment to the industry and their clients is impressive. I am honored to have been asked to join the team on a full-time basis. I look forward to more interaction with our clients and industry vendors. It has been truly humbling to see how our work positively affects the success of our clients.”