Randy Davis, a veteran of 25 years in Sales and Marketing for Stillwater Designs^® and the KICKER^® brand, announced his resignation to company officials as of May 29. Davis and his family will be relocating from Stillwater, Oklahoma to the Fort Collins, Colorado area to be closer to family. A sendoff party was held on his final day at Stillwater Designs in honor of his service to the brand.

Davis was instrumental in coining the KICKER slogan “Livin’ Loud^®” after hearing a similar phrase uttered in a movie featuring the Rat Pack. Davis then helped to construct a grassroots marketing plan using action-sports athletes and motocross legends Jeremy McGrath, Ricky Carmichael and Travis Pastrana, putting the brand in front of thousands of new consumers.

“There is no doubt KICKER proudly bears the mark of Randy Davis,” said KICKER President Steve Irby. “It’s hard for me to imagine KICKER without Randy, and without question he will be missed.”

He began his work with the KICKER sales team in March 1990 as a regional manager. During his tenure, he also held the titles of national sales manager, global sales manager, and European sales manager with a stint in Ireland before returning to Stillwater in 2011, where he spent the last five years. Davis recollected some of his fondest memories, which included the heyday of sound-offs, and KICKER demo vehicles like the 1988 Astro van with nine 18-inch subwoofers, and the trio of 1993 Caprice wagons – Orca, Moby and Shamu – with original Solo-Baric round subwoofers. He also enjoyed his time representing the brand in Europe.

“Nothing like driving a KICKER demo car on the Autobahn,” he said.