From Nov. 3 to 6, AVIDWORX and Race Sport will be showing off a new series of branded showcases, available in three sizes and configurations for retailers - Basic, Plus and Pro.

Authorized Race Sport retailers will benefit from an educational and interactive Customer Experience Center built by AVIDWORX, drawing more attention to your lighting category.

As well, retailers will get a rebate of over 25% on the showcases themselves -- including a monitor that broadcasts educational video and a mediaWORX media player that captures real-time showroom analytics.

Race Sport will also help authorized retailers to recoup their showcase investment over time through an innovative dealer incentive program. More details on the program are available at AVIDWORX.com/racesport/.

"Race Sport truly is a visionary company when it comes to design and product development, and we're excited to work with them, and with their retailers to draw more attention to the brand," said Marcel Newell, president of AVIDWORX. "Lighting is a fast-growing category in many markets, but many retailers still aren't showing it in an interactive way that increases sales. We're going to change that."

Basic showcases start at $999, or $27/month - once a rebate of $278 is applied upon proof of installation. Add a second and third showcase to increase display space for additional savings of $200 and $400 respectively.

Retailers can save even more if they bundle with other product displays - 10% on showcases and up to 100% off shipping!

To see the showcases for yourself, drop by booth #11849, opposite the Mazda booth in the North Hall. SEMA takes place at the Las Vegas Convention Center (www.semashow.com).

To set up a meeting with an AVIDWORX representative to discuss the Race Sport program, or previously announced HushMat and Sony programs, contact us to set up a meeting.

Contacts:

Michael J. Stannard, director of channel sales, can be reached in advance at This email address is being protected from spambots. You need JavaScript enabled to view it. or at the show by calling 1-678-592-1727.

Marcel Newell, CEO, can be reached in advance at This email address is being protected from spambots. You need JavaScript enabled to view it. or 1-480-685-0600.

Ringwood, IL. November 14, 2023

Race Sport Lighting, a leading innovator in automotive lighting solutions, proudly announces the release of their latest product, the HOODKIT2 (PN# 1007752) LED Knight Rider Scanning Hood Brow DRL Flex Cool White Kit. This revolutionary lighting kit is designed to enhance the aesthetic appeal and visibility of cars and jeeps, providing a modern and stylish touch on any vehicle. The highly flexible light contours along the bottom of the hood lid and is very similar to some modern cars on the road. This comes months after the successful launch of their nationwide popular HOODKIT1 which is longer, in length, for Trucks and larger SUV’s.

“We are thrilled to introduce the HOODKIT2 LED Knight Rider Scanning Hood Brow DRL Flex Cool White Kit to the market to fit on cars, Jeeps, and smaller SUVs. The HOODKIT1 for trucks and larger SUVs launched over the summer has quickly grown in popularity and risen on our top-ranking product list nationwide. It was logical that we would launch a smaller version that fits up on smaller-width vehicles. We have already moved much of our opening production, as dealers had this product on pre-order for a few months now.” said Steve Jergensen, President at Race Sport Lighting.

3 Key Features of the HOODKIT2:

1. Knight Rider Scanning Effect: The HOODKIT2 features a distinctive Knight Rider scanning effect upon ignition before the final transition into a solid daytime running light while running. This attention-grabbing feature adds a touch of sophistication and modernity to the vehicle's appearance.
2. DRL Flex Cool White Technology: Equipped with cutting-edge Daytime Running Light (DRL) Flex Cool White technology, the HOODKIT2 ensures optimal visibility and safety on the road. The cool white illumination not only enhances the vehicle's presence and safety during the day but also contributes to a sleek and contemporary look.
3. Weather-Resistant Construction: Built to withstand various weather conditions, the HOODKIT2 is constructed with durable silicone materials that ensure long-lasting performance. Whether driving through rain, snow, article sub-temps in the northern hemisphere, or intense heat in the southern hemisphere, users can count on durability.

The HOODKIT2 LED Knight Rider Scanning Hood Brow DRL Flex Cool White Kit is now in stock and shipping from their Ringwood, IL warehouse to distributors and dealers near you. Resellers are encouraged to stock the HOODKIT1 and HOODKIT2 to universally service all small to larger body-width vehicles seeking to add safety and modern light effects.

Race Sport Lighting is a leading manufacturer of automotive lighting solutions in North America, specializing in cutting-edge LED technology. With a commitment to quality, innovation, and customer satisfaction, Race Sport Lighting continues to push the boundaries of what is possible in automotive lighting design. For almost 17 years now, this lighting category Pioneer has paved the way and brought hundreds of exciting lighting solutions to the marketplace. This reputation has earned them the position of “Preferred Lighting Vendor” for several buying groups in the industries they serve.

Connect with Race Sport Lighting @

Website: racesportinc.com

Facebook: facebook.com/RaceSportProductGroup

Instagram: instagram.com/racesport_lighting

Twitter “X”: twitter.com/Race_Sport

Ringwood, IL. December 28, 2023 – Race Sport Lighting, a pioneer in the automotive aftermarket lighting industry, proudly commemorates its 17th anniversary, marking an illuminating journey of lighting innovation, growth, and unwavering commitment to automotive lighting excellence.

Since its inception in 2007, Race Sport Lighting has paved the way for cutting-edge automotive lighting solutions, catering to the ever-evolving needs of automotive enthusiasts, professional installers, and resellers alike. With a steadfast dedication to quality, innovation, and customer satisfaction, the company has continually evolved, introducing state-of-the-art lighting products that have redefined performance standards and drastically improved aesthetic options in the automotive lighting sector.

From its humble beginnings, Race Sport Lighting has demonstrated an unwavering passion for pushing boundaries and delivering unmatched lighting solutions. Its comprehensive product lineup spans an impressive range of LED and HID lighting, accent lighting, off-road lighting, Jeep lighting, marine lighting, and other innovative lighting accessories, serving as a testament to the brand's commitment to meeting the dynamic demands of the industry through the years and into the future.

"We're incredibly proud to reach this significant milestone of 17 years in the industry," said Steve Jergensen, Founder and CEO of Race Sport Lighting. "You can’t think of the first door valet ghost shadow kit, the first LED headlight kit, the first can-bus HID kit, the first LED/camera combo docking light, or some of our other patented and niche new lighting solutions launched in the last few recent years without thinking of our Generation 1 product releases. Our journey has been characterized by leading innovation, dedication to the industry, and the unwavering support of our customers and partners. We remain committed to driving the industry forward with groundbreaking lighting solutions that continue to exceed expectations."

Over the years, Race Sport Lighting has valued its strong industry partnerships, collaborated with industry leaders and innovators, and consistently adapted to emerging consumer trends, solidifying its position as a pioneer in the automotive lighting sector. The company's commitment to excellence has garnered many industry awards and earned the trust of its customers nationwide.

As Race Sport Lighting celebrates its 17th anniversary, it reaffirms its original pledge to be the only true one-stop lighting supplier for all your lighting needs. The company commits to elevate the automotive lighting experience, continuing to deliver innovative, high-performance lighting solutions that set new standards for quality and reliability in the future.

Race Sport Lighting has officially reduced its 5000+ sku monster evolutionary lineup to just 1200 Active and Top selling skus to kick off 2024 and moving forward.  To learn more about Race Sport Lighting and explore its diverse range of lighting products, please visit www.RaceSportInc.com.

About Race Sport Lighting:

Race Sport Lighting is a leading manufacturer of automotive lighting solutions in North America, specializing in cutting-edge LED technology. With a commitment to quality, innovation, and customer satisfaction, Race Sport Lighting continues to push the boundaries of what is possible in automotive lighting design. For 17 years now, this lighting category Pioneer has paved the way and brought hundreds of exciting lighting solutions to the marketplace. This reputation has earned them the position of “Preferred Lighting Vendor” for several buying groups in the industries they serve.

Connect with Race Sport Lighting @

- Website: racesportinc.com

- Facebook: facebook.com/RaceSportProductGroup

- Instagram: instagram.com/racesport_lighting

March 27, 2024 - Ringwood, IL

Race Sport Lighting, a leading pioneer of automotive aftermarket lighting solutions, has announced a strategic partnership with MAP Services, a pioneer in enforcing Minimum Advertised Price (MAP) policies, aimed at preserving the integrity of Race Sport Lighting's brand pricing and addressing unauthorized online sales practices.

As the automotive aftermarket industry continues to thrive and evolve as brick and mortars expand their offerings to their online clientele, Race Sport Lighting remains committed to ensuring that its products are profitable to thousands of dealers across North America. However, the last four years have been challenging to police and enforce MAP as their brand grew in popularity and spread across other countries. To ensure maximum profitability for their resellers, and to enforce a DO NOT SELL list, it was clear that the company needed a partner dedicated to servicing this need.

By joining forces with MAP Services, Race Sport Lighting aims to strengthen its position in the market by implementing robust measures to uphold MAP policies and combat unauthorized resellers. MAP Services brings years of expertise and innovative solutions to the table, offering comprehensive monitoring and enforcement capabilities that will enable Race Sport Lighting to maintain price integrity across all distribution channels.

"Ensuring that our dealers are protected against profit erosion caused by MAP violators is paramount to us," said Steve Jergensen, President of Race Sport Lighting. "Our partnership with MAP Services underscores our unwavering commitment to upholding the integrity of our brand and providing dealers with the exceptional profitability they expect from Race Sport Lighting, whether in store or online. In just two weeks we have witnessed an improved reseller compliance of +20% and have now achieved 95.99% online listing compliance on today’s report.”

Through this collaboration, Race Sport Lighting and MAP Services will work closely to identify and address instances of unauthorized selling, MAP violators, and brand misrepresentation across online platforms. By leveraging advanced monitoring technology and proactive enforcement strategies, the partnership aims to create a cleaner and more transparent online marketplace for Race Sport Lighting's products.

"We are thrilled to partner with Race Sport Lighting in their mission to preserve brand value, profitability for their dealers, and combat online pricing discrepancies," said Tom Ameduri, National Account Manager of MAP Services. "With our combined software, expertise, and resources, we are confident that we can effectively safeguard Race Sport Lighting's brand integrity and enhance the overall customer experience."

The Race Sport Lighting and MAP Services partnership represents a significant step forward in the fight against unauthorized online sales practices and price erosion within the automotive aftermarket industry. By prioritizing brand protection and price integrity, Race Sport Lighting reaffirms its commitment to delivering unparalleled value and innovation to consumers worldwide.

About MAP Services:

MAP Services is a leading provider of Minimum Advertised Price (MAP) enforcement solutions, dedicated to helping brands protect their pricing integrity and combat unauthorized online sales. With advanced monitoring technology and proactive enforcement strategies, MAP Services empowers brands to maintain control over their pricing policies and preserve brand value in the digital marketplace.

About Race Sport Lighting

Race Sport Lighting is the leading manufacturer of LED and HID lighting technology in North America, and serves the 12-Volt, Truck Accessory, Powersports, Motorcycle, Marine, and RV industries primarily. Founded in 2007, Race Sport Lighting is going on 17+ years, leading the way as the Pioneer for the lighting category. They offer the highest quality lighting products to the industry, and back it up with award-winning customer service and tech support. This reputation has earned them the Lighting Vendor of several major industry buying groups.

Become a USA Reseller today - https://www.racesportinc.com/customer/account/create/