CATALOG HIGHLIGHTS NEW LEDS AS WELL AS REPLACEMENT AND UPGRADE HEADLIGHT

3/9/2016 -- The new Philips catalog presents the complete line of Philips Vision LED interior and exterior bulbs featuring an advanced design that not only provides a bright, well-focused beam on the road, but also are robust enough to handle extreme heat and high vibrations. The Philips LED line includes replacements for brake and taillights, back-up, dome and glove compartment, side markers, trunk, and license plate lights. The catalog also covers the extensive line of Philips upgrade headlight bulbs that can offer 30%, 60%, or up to 100% more light on the road than standard halogen bulbs.

Also highlighted in the new catalog is information about bulb replacement safety to encourage drivers to replace headlights in pairs for better safety. The catalog also features a complete glossary of lighting technology terms and phrases to help better educate professionals and consumers.

The catalog also includes the new Philips X-tremeVision LED Fog lights as direct replacements for H8, H11, and H16 halogen fog bulbs. These powerful new LED lights deliver a bright, white 6000K light that matches perfectly with the color temperature of xenon and LED headlights as well as Philips CrystalVision ultra upgrade headlight bulbs.

In addition to lighting products, the catalog presents the Philips Headlight Restoration Kit with UV protection, which can be used to restore plastic lenses to like-new condition in less than 30 minutes. The kit offers an advanced treatment for hazy and yellowed plastic headlight lenses that can be used by both professional technicians and do-it-yourselfers.

Lumileds, founded by Philips, a subsidiary of Royal Philips, earned five key marketing awards during the 2015 Automotive Aftermarket Products Expo (AAPEX) Show in Las Vegas, NV, November 2-5. The awards included Best Product, two Best Packaging Design awards, and Best Ad Graphic, which also won Best-in-Show. The awards were presented during the 2015 Automotive Communications Awards ceremony, which was sponsored by the Car Care Council’s Women’s Board, the Auto International Associations (AIA) Import Product and Marketing Awards, and the AAPEX Best New Product awards ceremonies.

Philips X-tremeVision LED Fog Lamp – Best new product and best packaging

The Philips X-tremeVision LED Fog Lamp was named the 2015 AAPEX Best New Product in the Automotive Lighting category after receiving the most votes by show attendees. The 2015 AIA Import Product and Marketing Awards named the Philips X-tremeVision LED Fog Lamp the Best Packaging of a Product for Import Cars or Trucks and the Automotive Communications Awards recognized the Philips X-tremeVision LED Fog Lamp with the 2015 Best Packaging award. The Philips X-tremeVision LED Fog Lamp breaks new ground in automotive lighting design and performance, offering a high tech LED style as a replacement for standard Halogen fog lamps.

The Philips X-tremeVision LED Fog Lamp packaging showcases the lamp’s unique design by giving customers an unobstructed 360-degree view of the bulb. It features eye-catching holographic film printing and trilingual text for easy NAFTA marketing, along with a vehicle application image and a performance comparison with a standard halogen fog light.

Philips Vision LED – Best ad and Best-In-Show

Philips Vision LED lighting also received two Automotive Communications Awards for the Best Use of an Ad Graphic and Best-in-Show. The main image in the Philips Vision LED Ad uses a junkyard full of dilapidated vehicles, with one vehicle’s LED brake and reverse lights still operating, to showcase the Philips Vision LED line’s exceptional service life and unprecedented 12-year guarantee.

Dennis Samfilippo, Regional Vice President & General Manager, Philips Business Group Automotive N.A., noted, “We are extremely excited about winning 5 awards at this year’s AAPEX show. These awards are a true testament to the hard work and creativity of our entire team, from product development, and production, through to sales and marketing.”