Auburn Hills, Mich. (Apr. 1, 2025) – Alps Alpine North America, Inc. (“Alpine”) today welcomes Pacific Coast Marketing as the new representative firm for the West Coast region, covering the Arizona, San Diego, Las Vegas, and Henderson (NV) markets. The markets were formerly represented by Tim Beason, who, after 14 years of exceptional service to the Alpine Brand, announced his retirement at the end of March.

“We’re very thankful to Tim Beason and his dedicated years to the Alpine brand, and we wish him a happy retirement,” said Dan Sparks, Director of National Sales for the Alpine Brand Aftermarket Division at Alps Alpine North America. “We’re excited to welcome Pacific Coast Marketing to our West Coast markets and know that our West Coast team is dedicated to making this a smooth transition for all.”

Founded in 1991, Pacific Coast Marketing is a full-service firm made up of five representatives that strive to provide superior service to their network of dealers. Alpine representatives will include Gary Sheagley, Rep Principal, Jon Ash, Sales Rep for the Arizona, Las Vegas, and Henderson (NV) markets, and Brian Bruining, Sales Rep for the San Diego, CA markets.

“Pacific Coast Marketing is honored to have been awarded the opportunity to represent Alpine, a line with such a great legacy and reputation in our territory and beyond,” stated Principal Gary Sheagley. “In this evolving market, our dealers are facing challenges that can only be overcome by equipping them with the right tools, knowledge, and vendor partners that will help them meet customers’ demands. We look forward to working with Alpine to offer our dealers these technology-driven products along with the necessary training and support to help them deliver the finest possible listening experience to their customers.”

An official communication announcing Beason’s retirement and Pacific Coast Marketing’s succession was distributed earlier last month to the Alpine Retailers in the West Coast markets.

Alpine, the aftermarket car audio division of Alps Alpine Co., Ltd., is an automotive electronics manufacturer that provides consumers and leading auto makers with audio, video, navigation, and driver assistance products. The company specializes in system integration solutions with innovative vehicle entertainment and information technologies. Alpine’s R&D and manufacturing facilities in Japan, China, Europe, and North America ensure that all products address the real-world requirements of drivers in each market. The company is committed to developing safe, comfortable, and eco-friendly automotive electronics products. For information about Alpine’s aftermarket products, visit www.alpine-usa.com or follow AlpineUSA on social media channels like Facebook, Instagram, X, TikTok, and Roblox.