Brandmotion LLC and Mobileye Aftermarket announced that Brandmotion will offer integration of the visual alerts of the Mobileye Aftermarket collision avoidance solution into the rear-view mirror.
Mobileye Aftermarket users typically mount the Mobileye EyeWatch™ display unit onto the dashboard, which provides visual cues such as vehicle and pedestrian icons, accompanied by audible alerts to help the driver avoid a collision. Brandmotion’s integration of the EyeWatch™ icons allows for the alerts to be shown in the mirror, eliminating the need to mount the EyeWatch™ elsewhere and providing for a more sophisticated, factory-installed appearance. This is important to the expeditor market when installing aftermarket components.
“This solution brings together the best of our two companies,” said Jeff Varick, President and CEO, Brandmotion. “We have developed a user-friendly experience combining the best technology from Mobileye, the clear leader in Advanced Driver Assistance Systems, and the optimal integration of the Mobileye Aftermarket driver interface from Brandmotion, leaders in the seamless integration of important safety features after the vehicle has been built.”
According to Michael Backman, General Manager, Mobileye Aftermarket USA, “This is a great solution to meet the market demand for collision avoidance systems across the millions of vehicles on the road that do not already have such a system.”
The Mobileye Aftermarket solution includes forward collision warnings for vehicles and pedestrians, headway monitoring/following time, and lane departure alerts, as well as the ability to warn drivers when speed limits are exceeded, all in one comprehensive solution.
Visit Brandmotion at SEMA, booth #11661, November 3 – 6 in Las Vegas.

4-26-2017, Techcrunch.com -- Mobileye’s Road Experience Management (REM) platform scored another big win today: Signing up Nissan, the third major automaker to enter an agreement with the company to help build and use its high-precision road maps, which are updated in real time using anonymized, crowdsourced data from cars on the road.

Nissan joins BMW and Volkswagen as REM platform members, and will both use the Global RoadBook maps that result from Mobileye’s system to help its own vehicles navigate and to add redundancy to its forthcoming autonomous driving software. Nissan vehicles will also help contribute to the pool of collective crowdsourced data, which is big for REM because the more vehicles participating, the better the quality of the real-time data that updates the maps across the fleet as soon as changes happen on the road.

Nissan had already been working with Mobileye and REM, with a pilot that extended into Nissan’s London-based self-driving tech demonstrations. REM isn’t the only collab between the two companies, either – Nissan uses Mobileye tech in its ProPILOT ADAS system, for instance.

Read the rest of the story HERE.

Market Watch -- It was an intriguing story. Tesla CEO Elon Musk reportedly offered a multimillion-dollar bonus to tech wunderkind George Hotz if he came up with an autopilot system to “discontinue” Mobileye NV’s technology in Tesla vehicles, Bloomberg reported.

His alleged challenge to Hotz was cited by short seller Andrew Left when he announced Mobileye as the “short of 2016” on Wednesday, causing shares of Mobileye to tank.

Musk on Thursday came to Mobileye’s defense and refuted some of the claims made in the Bloomberg report, though he didn’t comment on his communication with Hotz specifically.

“The article by Ashlee Vance did not correctly represent Tesla or Mobileye,” he said in post on the Tesla’s home page.

“We think it is extremely unlikely that a single person or even a small company that lacks extensive engineering validation capability will be able to produce an autonomous driving system that can be deployed to production vehicles,” Musk wrote.

He pointed out that getting a system to work accurately 99% of the time is easy, but getting it close to 100% is the key.

Read the rest of the story here: http://www.marketwatch.com/story/teslas-elon-musk-comes-to-mobileyes-defense-2015-12-17