The initiative will leverage advanced data-driven capabilities to monitor and manage marketplace activity, enhance price policy compliance, and mitigate unauthorized sales activity.

Libertyville, IL – Maxxsonics has announced the launch of a new business and sales strategy designed to protect the integrity of its brands, uphold the trust of its customers, and reinforce its commitment to authorized sales channels. The initiative will leverage advanced data-driven capabilities to monitor and manage marketplace activity, enhance price policy compliance, and mitigate unauthorized sales activity.

“As our brands continue to grow in visibility and value, it’s critical that we invest in tools and strategies that defend that value across all platforms,” said Sherri Sawyer, Chief Financial Officer at Maxxsonics. “This program is a key step in ensuring our partners and customers experience our products as intended and backed by our full commitment.”

Maxxsonics aims to create a more transparent and reliable shopping experience while also protecting its reseller network. The effort includes and focuses on targeted enforcement and continuous oversight of third-party marketplace listings to ensure alignment with company policies.

“We’ve heard the concerns from our dealers and partners loud and clear. Unauthorized sellers create confusion, damage pricing integrity, and ultimately hurt the customer experience,” said Eddie Ramirez, National Sales Manager. “This initiative shows that Maxxsonics is taking real action to protect our customers and support those who do business the right way.”

The program is already in motion across all Maxxsonics brands, with early results showing positive impact on marketplace consistency and pricing compliance.

ABOUT MAXXSONICS

Established in 2001 and headquartered in Libertyville, IL, Maxxsonics is a global leader in the Mobile, Marine, and Powersports audio industries. Innovating products that bring out the best in audio and sound, Maxxsonics specializes in designing and manufacturing amplifiers, speakers, subwoofers, and accessories branded; Hifonics, MB Quart, Crunch, and Autotek. Additionally - Maxxsonics is the premier OEM audio supplier of audio solutions/systems for Kawasaki off-road vehicles, Polaris® off-road vehicles, and CFMOTO. Founded by a handful of consumer electronics and automotive security veterans – Maxxsonics products are now heard and experienced around the world.

For additional information, go to the corporate website at https://maxxsonics.com/.