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New Dash Kits and Axxess® Products to be Presented

Holly Hill, Fla. – July 3, 2018 – Metra Electronics®, the leading manufacturer of aftermarket automotive solutions, is hosting a booth and also presenting a series of vendor training sessions August 17th through August 19th at the KnowledgeFest to be held at the Dallas Convention Center. The vendor training sessions will focus on several products introduced by Metra in the last year. Metra’s booth is number 401. The training sessions* are from 1:45 p.m. to 2:45 p.m. Friday, August 17th and from 4:45 p.m. to 5:45 p.m. Saturday, August 18th.

The training sessions will be led by Juan Lugo, Metra’s leading Axxess® research and development expert. Interfaces from the Axxess brand slated for discussion are AX-ADDCAM, new radio replacements with MOST25 amplifier retention and new AX-DSP T-harnesses and packages. Introduced at the 2018 Consumer Electronics Show (CES), the new line of electronically integrated TurboTactile™ kits will be presented in addition to updates in the TurboTouch™ line. Attending the education and training sessions will provide vendors with ideas and information to increase and improve the understanding of the new vehicles that can now be serviced with Metra integrated products and accessories.

To learn more about these products, register to attend KnowledgeFest and sign up for the Metra and Axxess new product training click here Register Metra. Non-member pricing is $249 for the first registration, and each additional registrant is free. Metra customers can contact their sales representative for a VIP code for free registration to this event.

*Session times subject to change. Please check the KnowledgeFest schedule online for updates.

At Metra, 12-volt installation and integration is our passion. We strive to continuously offer the highest quality products to meet the fluctuating technological challenges of the automotive world. We actively listen to our customers’ requests and invest resources into developing the highest quality dash kit and harness solutions. We make more dash kits for the most vehicle applications than anyone else in the world. That’s why we’ve been known as “The Installer’s Choice®” for more than 70 years. Our brands include: Axxess®, T-Spec®, The Install Bay®, Heise LED Lighting Systems®, iBeam Vehicle Safety Systems®, Shuriken High Performance Batteries®, Raptor®, Ballistic® and AmmoTenna®.  Metra’s expertise in connectivity solutions is also applied to its division of premium home theater and surveillance products, Metra Home Theater Group®. For ordering information and pricing, visit Metra Electronics online at or call 800.221-0932.

Mobile Electronics® announced that it has added six new Vendor Partners: ADS, Compustar and Harman International (its Infinity and JBL brands) have become Diamond Vendor Partners; and, AudioControl, JVC and Kenwood have become Platinum Vendor Partners.

“These are vendors who have been long-time supporters of KnowledgeFest®, Mobile Electronics® group (formerly MERA) and the specialist channel,” said Kerry Moyer, vice president, strategic partnerships, Mobile Electronics. “We’re happy they’ve taken the decision to grow our relationship beyond membership. We welcome them onboard as partners and look forward to doing good things together.”

Diamond, Platinum and Gold Vendor Partnership is by invitation. These five new partners join Diamond Partners: Alpine, HD Radio™, Metra Electronics, SiriusXM, Sony, and Orca Design and Manufacturing (which includes brands Focal, Auditor, Gladen Audio / Mosconi, Blackhole, and Illusion Audio). Other Platinum Partners include DD Audio, Memphis Car Audio and Scosche. Vendor Partners support Mobile Electronics’ Mission: To support the specialist channel to deliver exceptional customer experiences. Partners also support Mobile Electronics’ efforts to educate retailers, improve their businesses, and support their marketing campaigns.

Mobile Electronics® Partnership includes participation in its Marketing Program; and, partners receive additional savings on their KnowledgeFest exhibit space and their advertising in Mobile Electronics® magazine, Hotwire newsletter and on

Mobile Electronics® Vendor Partners and what they’re showing at the upcoming KnowledgeFest® Dallas will be highlighted in the July issue of Mobile Electronics® magazine and partners will receive special recognition as sponsors onsite. KnowledgeFest® Dallas takes place August 15-17 at the Hilton Anatole. This year’s event is setting-up to be Mobile Electronics’ biggest and best show and conference to date with 50 exhibitors and 1,000 attendees expected. For more information, go to

Mobile Electronics Association Reports KnowledgeFest® Long Beach a Success

Year-Over-Year Growth Continues

NORTH ANDOVER, MASS. – March 2, 2018 – The Mobile Electronics Association (MEA) reported the launch of its weekend KnowledgeFest® event in Long Beach, California was a success. Long Beach is now the third event in its KnowledgeFest series. The other two 2018 events are in Indianapolis (March 16-18) and Dallas (August 17-19).

This first-time event held in the Long Beach Convention Center attracted more than 1,100 attendees, including more than 760 dealers from California, the surrounding states, and Canada, as well as attendees from five other countries. Forty-five exhibitors covered more than 45,000 square feet of sold-out exhibit space.

KnowledgeFest Long Beach featured more than 30 hours of educational programming for retailers covering installation, management and sales topics. Manufacturer trainings totaled 60 hours. Programming was packed and, for several sessions, standing room only.

“MEA was pleased and excited to bring KnowledgeFest to dealers not only in Southern California, but the entire west coast,” said Chris Cook, MEA president. “In making this decision to bring our unique KnowledgeFest programming to the region, we got buy-in from the major manufacturers headquartered in SoCal and we carefully evaluated locations and venues. We are grateful to all the manufacturers in the specialist channel who supported the event by exhibiting and to the dealers who turned out to experience our unique offering. We’ll be back in the Long Beach Convention Center’s Hall C next year on February 22-24.”

KnowledgeFest is three regional events covering the eastern, central and western US and Canada. KnowledgeFest combines a tradeshow floor with educational programming and training for dealers. KnowledgeFests are the only industry events dedicated to the mobile specialist, the installing dealer. For more information go to

2018/19 KnowledgeFest Dates:

  • Indiana Convention Center, Indianapolis, Indiana, March 16-18, 2018
  • Dallas Convention Center, Dallas, Texas, August 17-19, 2018
  • Long Beach Convention Center, Long Beach, California, February 22-24, 2019

About the Mobile Electronics Association

Mobile Electronics Association (MEA) is a trade association comprised of installing dealers and product vendors dedicated to serving the needs of the mobile electronics specialist industry. MEA owns and produces KnowledgeFest®, events in Long Beach, Indianapolis and Dallas that combine educational programming and vendor training with a trade show floor. MEA owns and publishes the monthly Mobile Electronics® magazine, which is the industry’s #1 resource, as well as other digital media, including websites and the industry’s e-newsletter Hotwire. MEA provides software and data-driven services to vendors and retailers.

Mobile Electronics announced final numbers for its new KnowledgeFest event, Spring Training 2015, held last month in Indianapolis. The event, which combined a 30-manufacturer exhibit floor with dealer training and education, attracted over 480 attendees from 33 states, including the east and “near” east metro centers, and two Canadian provinces.

“We added Indy as a second KnowledgeFest for three reasons,” said Chris Cook, president of Mobile Electronics. “First, manufacturers weren’t seeing many dealers from east of the Mississippi in January; second, to maintain their competitive edge, 12-volt specialists want and need training and education; and, early April is a great time to deliver training on new products manufacturers are just starting to ship.”

With April’s Indy event in the book, Mobile Electronics is now focused on its second KnowledgeFest in Dallas August 15-17 at the Hilton Anatole. This “original” KnowledgeFest is the largest networking and educational event for mobile electronics retailers in the United States. Its objective is to provide peer-based and professional training to owners, managers and installation technicians through classes, a tradeshow and focused networking events.

“Since acquiring KnowledgeFest, every year we have grown and improved upon the event,” said Cook. “For 2015, we’re returning to having a keynote speaker to kick-off our Town Hall Meeting. Tim Parenti, president of MVP Dynamics, will address the topic of ‘Attitude – The Power to Direct or Misdirect.’ The keynote is sponsored by K40.”

Mobile Electronics has issued a “call for speakers.” For those wanting to be part of the KnowledgeFest conference program, go to Additional program enhancements will be announced in the coming weeks. For more information and to register to attend, please visit

Visit us in Long Beach for KnowledgeFest, booth #1805, February 7-9

MIAMI, Fla. — February 6, 2020 -- Nakamichi Car Audio has announced it will participate in KnowledgeFest and has jumped in with both feet committing to a 10’ x 20” booth at all four shows starting with the Long Beach, Calif. show later this week.

After successful showings at the recent SEMA and CES in Las Vegas, Nakamichi has stepped up with commitments to show in Long Beach, Indianapolis, Orlando and Dallas.

“Response to the initial re-launch of Nakamichi have been fantastic,” said Robin McNeal, National Sales Manager for Nakamichi. “We are looking forward to interfacing with dealers around the country at all the Knowledgefest shows.”  Representatives from Sound Sales and Marketing (So Cal) and Cardoza and Company (No Cal) will be on hand in Long Beach to introduce dealers to the Nakamichi line up.

Nakamichi reentered the U.S. market last Summer and has since established its nationwide sales force of independent reps and has began selling dealers from coast to coast. The well known brand is offering dealers a mix of 12-volt products with a profit minded marketing strategy.

MIAMI, FL—Nakamichi Car Audio will be exhibiting at the Las Vegas Knowledgefest February 18-20, 2022 at the South Point Hotel and Casino.

On display will be new 2022 models, some which are shipping now and couple of new head units slated for introduction later this year.

Robin McNeal, Nakamichi National Sales Manager, will be on hand along with David Bradman, Guillermo Mendez and Jason Proios from Diplomat Trading.

Nakamichi Mobile Audio can be found at booth #714 in the convention hall of the South Point.

For more information visit or

Knowlegefest attendees interested in scheduling an appointment can email This email address is being protected from spambots. You need JavaScript enabled to view it.



DOUGLASVILLE, GEORGIA – AUGUST 17, 2016 - Omega's tech support team will be presenting the 70-Series product line at it’s first ever KnowledgeFest Dealer training session.  The 70-Series is Omega’s most advanced Remote-Start line ever.

Packed with very high-end features, but priced at a tremendous value, Omega focused on refining the installer experience by adding a very comprehensive vehicle learn routine, and on the user experience by adding a BUILT-IN 3D accelerometer for manual transmission starting without the complicated exit routine, as well as Cold-Temperature start at the "entry units".

All "3D" units are 2-way Ready, so to upsell a sale, just learn in a compatible 2-way controller. Also, every single remote starter has a built in Alarm Suite, again offering upsell potential with little or no additional install. With Omega, every Starter is a COMBO.

Omega will also be introducing the Linkr Mobile Control platform: In our opinion, the most versatile Smartphone hardware/APP platform available. Built as a Global platform, it supports 6 languages, and can be installed stand-alone, or plugged into an Omega host unit via the data port. All 3 analog outputs can be configured to your needs, even if you’re using a data connection. This doubles the simultaneous functionality of other units.

Very importantly, EVERY service plan gives the user full functionality!!! This includes GPS tracking, 2 Geo-Fences, Speed alerts, & a Security Fence. Other included features are a Built-In battery backup,

Multiple "Skin" options, personal Avatar selection from your camera-roll, the ability to control dozens of devices from the same APP, a full featured "High Risk" PANIC routine that sends alerts and a bread crumb trail to 5 pre-set recipients, and more. One can even monitor their home or business alarm panel with Linkr.

For information on becoming an Omega Dealer in the US, email us at This email address is being protected from spambots. You need JavaScript enabled to view it.">This email address is being protected from spambots. You need JavaScript enabled to view it..

For more information on Omega’s car security, keyless entry and remote start product lines, please visit,,, and

Ringwood, Ill. – January 17th, 2020 – Race Sport® Lighting, the undisputed leader of aftermarket lighting solutions for the automotive, truck accessories, marine and power sports industries, has announced they will be training MEA dealers at all four Knowledge Fest events this year. Below is an outline of the training.

Tips to Become a Lighting Professional

Discover dozens of tips to becoming the lighting professional in your local market. From your sales counter staff to your installers, this training is for the whole team!

In this 1-hour training, Race Sport Lighting will cover the following installer/tech related topics:

  • Lumens vs Lux
  • Projectors vs Non-projectors
  • Patent features of the GEN4 LED headlight kit
  • Race Sport Lighting LED headlight specification comparisons
  • HID vs LED
  • Our quality testing, and what advantage it gives you

Also, we will train you on how to use helpful sales counter tools such as:

  • Road Map to Success
  • Starting Lineup
  • Vehicle Fit Guide
  • Dealer Resource site

At the end, we will show you how to sign up for no-cost continuing education courses through Race Sport University (RSU)! In one hour, any sales and tech staff should have the tools they need to be the lighting professional in their local market!

At Race Sport® Lighting, we are lighting. For almost two decades we have brought consistently high-quality products and full-service-value to our customers. This is our foundation for growth, and the reason we are the lighting brand the professionals use in North America and beyond. For more information on Race Sport® Lighting or to become an authorized Race Sport® Lighting dealer visit

KnowledgeFest was founded in 1994 by a group of passionate specialty retailers and reps in the Midwest who saw the value in mobile electronics retailers getting together to share knowledge and experiences. In sharing successes and failures, all participants become better, smarter and more profitable businesspeople. Since that time, KnowledgeFest has grown into a full trade show and educational conference like no other in our industry.

The $2.1 Billion Dollar Category and Growing

March 5, 2019 -- Race Sport Lighting, leading the way for the past 12 years as the Pioneer for the lighting category is hosting a lighting training session at KnowledgeFest in Indiana. The first half of the training focuses on the recipe for success in the lighting category. The second half of the training will be “CORE” training on the newest technology in lighting that dealers need to know to be successful and eliminate problems in the install bay.

Meet with us at KnowledgeFest in Indianapolis at Booth # 539. Training will take place on Friday, March 15, 2019 at 12:30 pm in the Marriott Ballroom 3 – 2nd Floor.

Race Sport Lighting is the leading manufacturer of LED and HID lighting technology in North America. Race Sport Lighting primarily serves the Mobile Electronic, Truck Accessory, Powersport, Motorcycle, Marine and RV industries. Founded in 2007, Race Sport Lighting is going on its 12th year leading the way as the Pioneer for the lighting category. They offer the highest quality lighting products to the industry and back it up with award winning customer service and tech support. This reputation has earned them the position of Preferred Lighting Vendor for AAM, MESA and Tint World franchises.

For more information on pricing and becoming a dealer, please visit us online at call us at 847-327-0073.

After only one day, KnowledgeFest 2015 may be on track to surpass the success of last year's event. Taking place here at the Hilton Anatole in Dallas, Texas, this year's event kicked off with a number of unique attributes, including having to share the complex with a bodybuilding competition, making for an interesting walk to dinner after the trade show and manufacturer trainings concluded.

But before the visual buffet of body donnas took place, attendees were treated to a wide array of educational seminars that featured part one of the "Tuning Cars" series with Andy Wehmeyer of Audio Frog, in which Wehmeyer discussed the pitfalls of trying to tune a car by ear, claiming that "tuning by ear sucks." He went on to describe the beginnings of the process. Tomorrow's seminar will feature Larry Frederick, who will likely use his own fun assortment of colorful metaphors to bring the topic to life.

Another engaging seminar featured Steve Witt of American Road Products and Derek Smiedl of NAV-TV discussing the power of a growing safety category in the class, "Safety is No Accident: Creating a Successful Safety Business." The two were able to execute convincing arguments on ways to sell the products to reluctant customers by providing convincing anecdotes, including one about a teenage boy betting t-boned in his brand-new sports car by an elderly couple. The couple ran a red light, making them at fault. But when questioned by the officer who arrived on-scene, they claimed the boy ran the light. Had it not been for his trusty dash cam streaming and recording video to his smart phone, he may have ended up at fault.

As night fell, cocktails emerged and this year's opening night ceremony commenced, beginning with a keynote by Tim Parenti, president of MVP Dynamics. The speaker, new to the 12-volt scene, discussed "Attitude - The Power to Direct or Misdirect." The presentation centered on a person's ability to change their situation with the power of attitude. Citing various case studies and having attendees write out various exercises, Parenti kept the crowd intrigued and made a strong argument for his topic.

Following that, Chris Cook, president of the Mobile Electronics Group, introduced this year's Town Hall panel, which included Joshua Landau of JML Audio, Brian Layton of Sound FX (current Retailer of the Year), Gary Stackpole of Benchmark Soundworks, Jason Digos of elettromedia, Steve Wood of Directed and Andy Wehmeyer of Audiofrog.

The discussion centered on four topics, including customer impressions of the business, how to grow the market, the installer shortage and future impact, and how to promote expertise and value. Regarding the last topic, answers varied from focusing on the install bay and showing customers what the business is all about to protecting product by keeping an eye on manufacturer selling practices to third party vendors looking to undercut retailers.

Overall, it was a successful first day, featuring packed class rooms and a total number of 794 attendees filling the seminars throughout the day. Stay tuned for Day 2 coverage.

As the event charged on, educators continued to bring their A-game by upping the ante with more seminars that helped enrich the livelihoods of the industry's finest.

In "Tuning Cars Part 2: The Next Step," Larry Frederick of Cerwin-Vega delivered what most were expecting with an honest, humor-filled seminar, complete with lots of expletives to enhance the experience for the installer-packed room.

The bulk of Frederick's lecture was focused on the tools of the trade needed to properly tune. Those tools included RTA's, oscilloscopes, and the CD=104 reference compilation, which contains a wide spectrum of music that can create the most balanced sound in a vehicle. He also emphasized the importance of using fewer speakers and subs whenever possible since "the more shit you put in a car, the more fucked-up it's going to sound," as he so eloquently put it.

Another popular seminar was Tim Parenti's "Face to Face Selling - The Forgotten Skill," part of the Sales Track. He emphasized the importance of looking at customers as ally's rather than adversaries you have to slay to make the sale. It avoids creating a combative atmosphere and instead establishes a collaborative element, getting them to see you as a friend that's helping them with a goal.

Palenti provided handouts that made the seminar interactive, asking attendees to write down responses to various objectives to focus on being helpful and positive rather than combative, rewarding them with suggestions rather than being defensive. He also broke down different personality types in terms of how people use their senses. For example, those who use hand gestures and require you to show them solutions are Visual, while those who make decisions based on how they feel are called Kinesthetic. As a sales person, it's important to recognize those types and match them with an appropriate response to best reach them.

Although the seminars are perhaps the biggest reason to come to KnowledgeFest from an educational standpoint, the heart and soul of the event seems to be taking place on the show floor, in the hallways and at the various bars and restaurants throughout the facility. This is thanks to the power of networking and friendship that is a staple of the 12-volt industry. Topics being spoken throughout the halls so far have been mostly positive, touting the wow-factor experienced by so many first-time attendees like Matt Cropper, a Top 12 Installer this year, who is in awe of how big the event is in scope.

Perhaps the biggest topic being mentioned, however, is that of the installer shortage and how the industry can solve it. One solution making the rounds is to make customers part of the business by bringing in the most dedicated either part-time or full-time depending on their current job status. At the least, making more channels to move up the ranks and cultivating the talent already in place is a popular sentiment, especially amongst some manufacturer representatives.

I for one am excited to see how the final day plays out, especially with tonight's industry awards.

4/13/2016 -- It takes time to build a business. First comes the idea, followed by the will to make the vision become reality. Once logistics are determined, the hard work of implementation begins. Any 12-volt retailer can vouch for the difficulty of opening a store, but all successful retailers share the same feeling at the end of the day -- a sense of accomplishment. 

Now in its second year, KnowledgeFest Spring Training has achieved a similar sense of accomplishment, nearly doubling last year's attendee numbers and gaining a confidence from manufacturers and retailers alike. The most common thing I heard while walking the halls of the event was, "this is great." Everyone was in agreement that the event was a success and better in many ways than last year. Considering it's a work in progress, the trade show has proven its worth as a mainstay for the industry, and in some ways, more timely than its counterpart, at least regarding its educational value. 

Taking place at the beginning of April, a time when most companies are planning the year ahead with new product purchases, manufacturers see the event as an opportunity to teach new products and gain new retailers for those products at the event. The centerpiece of the show was the theme of training. Regardless of whether it took place in the seminars, on the show floor, in manufacturer trainings, or at a table in one of the bars of the JW Marriott where attendees hung out after hours to talk over tasty libations, the word was getting out about anything and everything 12-volt related. 

Having only been in this industry for less than three years, I've learned a lot about the products and services offered, but nothing has given me more insight on what 12-volt is all about like its people. When I went to my first KnowledgeFest, I was overwhelmed with the positive, welcoming nature that everyone showed me, an outsider with zero experience. When I asked questions, no matter how rudimentary or naive, they were always answered without judgment by such names as Del Ellis, Bryan Schmitt, John Schwartz and Solomon Daniels, among others. 

The same spirit was represented at the town hall discussion where a panel of five retailers discussed how they got to the top of their game. Matt Schaeffer, last year's Installer of the Year Runner-up, spoke on the importance of how keeping passion at the center of his mindset allowed him to continuously improve his work. Ken Ward of Musicar Northwest delivered some of his signature wisecracks while mentioning how his shop does it different from others to help distinguish itself as a business. 

Overall, whether the comments were made on stage at the town hall, or in one-on-one conversations with individuals, the sentiment was the same: KnowledgeFest Spring Training is a great event and is here to stay. Regardless of whether you choose to go to Dallas or Indianapolis, your attendance is crucial if you hope to one day sit on the stage and tell the story of how you reached the top of your game. 

8-21-2016 -- As the event took on its second day, courses continued with packed rooms full of eager-to-learn attendees. While topics like fabricating to factory fit and practical tuning for a profit went as expected to hit all points on the head, there were added bonuses to most courses that presenters could not have anticipated: great questions from attendees. As KnowledgeFest continues to grow, so does its potential for learning. It's become clear in the last few years that for attendees to maximize their experience, they need to participate in a more active manner. This is understood by presenters as well, as most make it clear that feedback is encouraged throughout sessions to help provide the best knowledge possible from each expert. 

One example of this took place in the course, "Business Roundtable: Leveraging New Opportunities in Safety and Driver Assistance." The course consisted of a panel that included two retailers, Brian Layton of Sound FX and Mark Millar of Westminster Speed and Sound, and two manufacturers of safety and driver assistance products, Steve Witt of American Road Products and Phil Maeda of Rydeen Mobile Electronics. During the session, the presenters made their case for why retailers should get on board with selling the product, how to select vendor partners and how to approach selling the category to customers. But several retailers in the audience voiced concerns and made suggestions throughout the seminar that turned it into more of a discussion and brainstorming session, which was a pleasant surprise to the panelists who welcomed the comments and worked to find solutions. 

"I don't want to offer a product to my customers that only lasts 18 months. I want it to last," said Dustin Daigle of Prestige Car Audio and Marine. "The problem for us is the liability of it. I don't want to be drilling holes in someone's car for a product when a new one comes out 6-8 months later."

Witt responded by saying, "That's no different than when we started Alpine back in 1979. Those first head units, you'd push eject and the tape went into the back seat. There are definite good and back products, but it's important to know the products and choose the best partner that works for you." Former Installer of the Year Jon Kowanetz also chimed in from the crowd. "One big benefit of a demo vehicle is not just to sell things you're one hundred percent confident in but to use it as a test vehicle for new products. Nothing in our vehicle was permanently installed. It's an opportunity to test things out without fully committing and not on a customer's car."

Others, including the panelists agreed with the solution and the course continued. This was a common occurrence in other courses, where attendees brought up relevant concerns, with panelists and other attendees helping to find solutions. The event will conclude with its final day of classes, manufacturer trainings and the Mobile Electronics Industry Awards on Monday, August 22. 


TORRANCE, CALIF. -- February 3, 2020 -- Please join Rydeen Mobile at this year’s KnowledgeFest in Long Beach California February 7th through 9th. Rydeen Mobile Electronics, a cutting-edge electronics designer and manufacturer dedicated exclusively to advanced vehicle driver safety, will showcase its new and unique BSS-MI rearview replacement mirror as well as all of their innovative driver safety products. Unlike other mirrors that can only display the video inputs, the BSS-MI will also display a visual alert which is built into the mirror, replacing the LED indicators commonly found in each blind spot kit. The BSS-MI mirror not only adds safety to your drive but provides style in the same package.

Please click here for more information. 

Rydeen will display the BSS-MI and all their cutting-edge driver safety products at KnowledgeFest Long Beach as well as provide technical training in the sales and installation of their driver safety products. Don’t miss out and make an appointment for these trainings today.

Please call us, Mail This email address is being protected from spambots. You need JavaScript enabled to view it. or speak to your Rydeen representative for an appointment. 310-787-7880

At Rydeen Mobile Electronics, our mission is to provide the safest vehicle driving experience with solution-based products and technologies... aiming for ZERO auto accidents & auto thefts...thus creating “peace of mind everyday” to consumers worldwide! For more information, visit our website at

In its 20th year, KnowledgeFest reaches new heights by offering retailers the tools to shift their businesses to coincide with current OEM technology trends. The event also saw a new batch of industry award winners crowned to help usher in the next era of 12-volt.

9-6-2016 -- Milestones happen every day. People make goals and achieve them. But those milestones are almost never achieved without sacrifice.

After 20 years, KnowledgeFest has reached a rare milestone in the 12-volt industry, having created a place for anyone who loves car audio to come and learn new skills to enhance their craft. This year's event took place at the Hilton Anatole in Dallas, Texas August 20 to 22 and included over 40 exhibitors, 23 classes, nearly 50 product trainings and the culmination of a new round of winners at the 2016 Mobile Electronics Industry Awards. The city has hosted the event since 2010.

To house the event, the Hilton Anatole provided 10 classrooms, a trade show hall, a ballroom for the town hall and industry awards, and access to several restaurants, bars, shops and a brand new water park for hotel guests. The city itself also played host to visiting attendees thanks to its wide selection of quality restaurants, including many BBQ joints close to the hotel.

Guests were able to pre-register for classes using the website, which also served as the digital schedule of events for guests to check during the three-day conference. The event marked the first time the website was used as a primary resource for the event schedule. 

All of this was presented in cooperation with several manufacturers who operated as sponsors for the event, in addition to the registration fees paid by attendees. However, the largest contributor to the event could not be measured in money or time, but passion. To last 20 years, an event like this would not be possible without a continuous drive from its attendees and educators to help improve the industry and overcome all obstacles over the years. Thankfully, it has all of the above.


Day 1 - Bad Weather, New Faces

Being that Dallas is located in a central location to the rest of the country, one might think it's accessible enough to limit travel issues to a minimum. But mother nature doesn't always play by the rules. Due to inclement weather, many attendees coming from the east coast were delayed up to a day. Some of those attendees were also educators, like Matt Schaeffer, whose class, "The Perfect Pic: Better Photography to Promote Your Business," was postponed until the final day, while taking the place of a cancelled class, "Public Relations: Let the Media Market For You."

Thankfully, those were the only courses impacted by the weather problem. Meanwhile, in Dallas, the rain poured on and off like a faucet throughout the event, while hotel guests, including some KnowledgeFest attendees, kept a close eye on the rain to give themselves enough time at JadeWaters, the new water park on the hotel grounds. The park features a lazy river, swim-up bar and water slides. Despite the lack of pool time available, attendees found plenty of ways to socialize outside of classes, including between classes in the hallways, at the bars, outside with a cigarette, or on the show floor, which started with a bang on day one, with every booth seeing some action from the get-go.

Several companies made their debuts at the show in 2016, all offering a different category of product. Omega Research & Technology came to showcase a wide array of products, but geared its presentation toward the most relevant technologically advanced products, including its new Linker smartphone control app. The platform allows GPS tracking and is designed to incorporate linking between home alarm and vehicle security monitoring. The company, which has been around since 1971, chose to make this year its first at KnowledgeFest due mainly to the evaporating presence of 12-volt companies at shows like SEMA and CES, where it primarily showcased in the past, according to Mike Thompson, product development manager at Omega.

"With technology shifts being so rapid these past few years, dealers are struggling to keep up. The industry needs a regrouping internally so we can figure out where to go," Thompson said. "We're really excited to come to a show with a 100 percent focus on the aftermarket. There's a solid state of unrest throughout the country, so dealers are struggling and are more reluctant to go to shows like SEMA and CES. Although we do a lot of International business, I really feel like KnowledgeFest helps us turn our attention more to our domestic guys."

On the 12-volt accessory front was F.A.S.T. Rings, the foam acoustic sealers that have become a popular commodity thanks partially to their being sold and promoted by Mobile Solutions. The rings represent an expanding market for 12-volt accessory products that saw several other vendors present on the floor as well, including Kingpin University, Mobile Solutions and SoundSkins.

As a trend, the majority of the companies featuring new products either were enhancing already popular products or adding to an emerging market, such as safety. One such product was the Bury Hands Free Car Kit, presented by John Haynes of Al & Ed's Autosound. The German manufacturer has decided to branch out into the North American market in preparation for a continuing trend of OEM add-on products in upcoming vehicles. 

Read the rest of the story HERE.

February 14, 2019 -- Sony, a longtime supporter, and contributor to the Mobile Electronics Association (MEA) and of KnowledgeFest events has announced training events at the upcoming KnowledgeFest - Long Beach event. Sony continues its support through a Diamond ULTRA Sponsorship, retailer-focused training, and a prominent booth space where several team members can show retailers new products, offer tips on increasing their profit and answer technical questions.

“Our sponsorship of and team commitment to these events is important to us. We always value getting in front of our retailers to train them, and we love showing them new ways to grow their profit,” said Anthony Tozzi, Distribution Sales Manager.

Sony will be showing examples of the XAV-AX7000 High Power CarPlay and Android Auto deck that they showed at CES. Retailers will be able to sit and listen to it power its XS-GS1631C three-way components, XS-GS1621 coaxial speakers, and two XS-GSW101 subwoofers, with no external amplifiers, in its demo 2018 Subaru Impreza show vehicle in the booth.

National Trainer Kris Bulla will lead four training sessions focused on critical subjects that retailers will be able to use immediately in their stores.

Sony training sessions for KnowledgeFest - Long Beach are:

2/23 - How to maximize your profit with Sony Car Audio Products

12:30 PM - 1:30 PM, Seaside 3A

2/23 - Sony High-Power Head Units – How to Sell and Install Them Properly

1:45 PM - 2:45 PM, Seaside 3A

2/24 - Sony GS Speakers and Amplifiers – How to Make More Profit

4:45 PM - 5:45 PM, Seaside 3A

2/25 - How to maximize your profit with Sony Car Audio Products

9:00 AM - 10:00 AM, Seaside 3A

Sony won Vendor of the Year in 2018 at the MEA Industry Awards and took the Top Vendor: Autosound & Video award as well. These awards, voted on by the industry, are the result of the hard work of the Sony support team through its valued Distribution Partners, and the excellent retailers they service.

For questions, please contact Anthony Tozzi at This email address is being protected from spambots. You need JavaScript enabled to view it. or Kris Bulla at This email address is being protected from spambots. You need JavaScript enabled to view it..

New EVO Series amplifiers include high-level inputs, better tuning flexibility.

DAVIE, FLA., March 4, 2019 (MEDIAWIRE) – SounDigital USA introduced more than 800 mobile electronics professionals to the newest versions of its popular EVO series amplifiers during the KnowledgeFest tradeshow and education conference, held February 23-25 at the Long Beach Convention Center in Long Beach, Calif. The 800.4S EVO and 400.4S EVO will replace the 800.4D EVO and 400.4D EVO, respectively. The newer versions of these amplifiers give retailers enhanced flexibility to use EVO amplifiers to improve the performance, headroom and clarity of factory-installed radios.

"The requirement to have back-up cameras on new vehicles means having radios with screens, and since these screens are often set up to display other functions of the vehicle, they cannot easily be removed," said SounDigital CEO Diogo Ianaconi. "Our new amplifiers are designed to better connect to these factory radios to allow customers to build a personalized audio experience while keeping the familiar factory installed ergonomics."

Power-wise, the 400.4S EVO and 800.4S EVO share the output capability of their predecessors. Also, like the 800.4D, the 800.4S comes in two-ohm and four-ohm versions. In addition to low-level inputs through RCA-style connectors, the new amplifiers add two connections for four channels of high-level inputs. The high-pass / low-pass / full crossover switch for each pair of channels is now paired with a variable adjustment of 45-850Hz, providing greater precision to match output with the system configuration.

Internally, SounDigital has employed higher-quality components and a new PC board to improve sound quality and noise rejection throughout the entire 2019 product line. In addition, all of the variable adjustments are now flush-mounted into the chassis, eliminating the possibility of accidental movement.

The 800.4S EVO and 400.4S EVO are expected to ship in April, with MSRPs to be announced. For information on the new SounDigital line, visit

Trainings to Take Place in Long Beach, Calif. Feb. 7-9; SSV Works and JVC Recently Announced a Collaboration Whereas SSV Works is Now the Exclusive Powersports Distributor for JVC’s New KD-MR1BTS Digital Media Receiver

OXNARD, Calif., Feb. 6, 2020 – SSV Works (, the market leader in powersports and off-road audio systems and accessories, is proud to announce that it will provide booth trainings for KnowledgeFest 2020 attendees in Long Beach, Calif. from Feb. 7-9 as part of its recently announced JVC headunit collaboration.

“We announced our new partnership with JVC during the recent CES 2020 show with great fanfare, and we are excited to get this new headunit in front of industry pros at the upcoming KnowledgeFest in Long Beach,” said Trevor Kaplan, SSV Works CEO. “As SSV Works is now the exclusive distributor for JVC’s new KD-MR1BTS marine/powersports digital media receiver, we are integrating and making available the KD-MR1BTS into a number of our existing and new Polaris RZR and CanAm Maverick X3 kits for our customers. Getting dealers and installers hands-on experience is vital, and KnowledgeFest is the idea venue for our trainings.”

The IPX6-rated KD-MR1BTS digital media receiver features Bluetooth®, USB, a 2.7-inch color display, global tuner with weather band, 7-Band EQ, rear view camera capability, and is SiriusXM-Ready®.

Available in Spring 2020, vehicle-specific SSV Works plug & play dash kits and harnessing to work with the JVC KD-MR1BTS include:

  • 2014 - ‘18 Polaris RZR XP1000, Turbo, 900
  • 2019 - ‘20 Polaris RZR XP1000, Turbo, 900
  • 2020 Polaris RZR Pro XP
  • 2017+ CanAm Maverick X3

“Current SSV Works customers can upgrade their audio kits with a plug-and-play mounting and harness solution, as well,” added Kaplan. “And as a special incentive, we are also announcing that for a limited time, we will include the backup camera with new systems free of charge. JVC is a legacy in the mobile audio radio market, and we could not be more excited to partner with such a brand and provide our customers with the best powersports radio and overall audio solution kits in the market.”

For more information, please visit, call 818-991-1SSV (1778), or email This email address is being protected from spambots. You need JavaScript enabled to view it.

JVCKENWOOD USA Corporation is a wholly-owned subsidiary of JVCKENWOOD Corporation and is a leading developer of imaging, home and car entertainment and navigation products for the consumer market, two-way radio communications systems for public safety, private industry and amateur users, and video equipment for the broadcast and professional markets. For detailed information, call JVCKENWOOD USA at 1-800-582-5825 or visit us at, and

Based out of its 20,000-square-foot facility in Oxnard, CA, award-winning SSV Works® was founded in 2006 and has since become a global leader in designing the market’s best off-road, weatherproof audio systems for today’s hottest and most popular UTVs. SSV Works is the original purpose-built audio manufacturer, offering every piece needed for a complete, plug-&-play install. With more than 40 years in audio design and manufacturing experience by team members who are also passionate off-road enthusiasts, SSV Works is the top choice among off-road consumers and professionals worldwide. SSV Works currently offers stereo systems for Polaris, Can-Am, Kawasaki, Yamaha, Honda, Arctic Cat, and Jeep vehicles. Take your ride to the next level and install an today!

Strong Attendance Expected for KnowledgeFest™Las Vegas
State of Nevada joins New York and California removing the mask mandate
NORTH ANDOVER, MASS., February 11, 2022 — The Mobile Electronics Association (MEA)reported today that advance registrations indicate a much higher than expected attendance at next week’s KnowledgeFest Vegas event. This is the first KnowledgeFest to be held in Las Vegas which will now host the Mobile Electronics Industry Awards, as retailers and vendors are gearing up and looking forward to meeting in person again.
Yesterday, Nevada’s governor announced that masks are no longer required for in-door events, joining New York, California, and most of the rest of the country, who have either removed the requirement or announced a plan to in the near future. The Nevada announcement is effective immediately and supported by the South Point Hotel and Casino. This will allow KnowledgeFest Vegas attendees to have the option to wear a mask or not.
“These are certainly unique times where companies recognize that business continues and the mobile electronics industry needs to come together to support them” stated Chris Cook, MEA President. “The show must go on and the record number of attendees are being heard loud and clear”. MEA now projects attendance to reach 1,500 which would be a record for a first-year new venue. Previous KnowledgeFest locations included Dallas, Indianapolis, Long Beach, and Orlando.  

KnowledgeFest Vegas will be a three-day event featuring hundreds of hours of education utilizing three workshop tracks (Owner & Manager -- Sales & Marketing -- Technician & Fabricator), manufacturer specific training sessions, and over 80,000 square feet of exhibitor space with more than 50 booths, capped off with an evening of celebration and entertainment as the industry recognizes the best-of-the-best at the Mobile Electronics Industry Awards.


Discount rooms are still available at the beautiful South Point Hotel and Casino (located on the Las Vegas Boulevard about five miles from Mandalay Bay) and online advance registration, along with schedule and details, is available at    


About the Mobile Electronics Association
Mobile Electronics Association (MEA) is a trade association comprised of installing dealers and product vendors dedicated to serving the needs of the mobile electronics specialist industry. MEA owns and produces KnowledgeFest™, regional trade-only industry events that combine educational programming and vendor training with a trade show floor. MEA owns and publishes the monthly Mobile Electronics® magazine, which is the industry’s #1 resource, as well as other digital media, including websites and the industry’s e-newsletter Hotwire. MEA provides software and data-driven services to vendors and retailers. Learn more at


Media Contact:

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Upcoming KnowledgeFest events:

  • February 18-20, 2022 – Las Vegas, NV
  • April 1-3, 2022 - Indianapolis, IN
  • June 10-12, 2022 - Orlando, FL
  • August 26-28, 2022 – Dallas, TX

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North Andover, Mass., September 17, 2020 -- The Mobile Electronics Associaiton announced the last day to make your selections to recognize our best. Voting Ends Sunday, September 20, 2020!
It's your last chance to vote for all categories of the annual Mobile Electronics Industry Awards! Select your choices for finalists from the Top 50 Retailers, Top 50 Installers and Top 20 Sales pros, plus five retail performance categories.
And don't forget the Supplier Categories, Trusted Tech and Rookie of the Year!

Copyright - Mobile Electronics Association 2020

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