Auburn Hills, Mich. (Aug 16, 2022) – Alps Alpine North America, Inc. (“Alpine”) welcomed Jason Hannon as the new Regional Sales Manager for the Western United States. Hannon will oversee the sales and marketing activities for the Alpine brand in the following territories: Washington, Oregon, California, northern and western areas of Idaho, Nevada, and Arizona.

“We are thrilled to welcome Jason Hannon to the Alpine Aftermarket Brand Division and believe his extensive experience in the industry, as well as his strong sales and marketing skills, will bring value to our Western dealers and positive growth to the company,” said Mike Anderson, Alps Alpine North America Brand BU Executive Director.

Hannon brings over 20 years of sales and marketing experience as well as experience coordinating and attending industry events like the Consumer Electronics Show (CES), Specialty Equipment Market Association (SEMA), Mobile Electronics KnowledgeFest, and more. 

With experience at notable audio companies like Triton, where he supported brands like Triton Audio and Alliance Audio as the Vice President of Sales and Marketing, and AVA Enterprises, managing brands like BOSS Powersports, BOSS Elite, and Planet as the National Sales Manager, Hannon has a strong history of creating and executing effective sales and marketing strategies that have increased growth and brand awareness. 

“As the industry continues to evolve, it is more important than ever that retailers are able to partner with a brand that understands innovation and partnership, and Alps Alpine delivers just that,” said Hannon. “I am very excited to join the Alps Alpine team and look forward to growing the Alpine Experience in the Western Region.”  

Hannon will be posted in Orange County, CA.

Alps Alpine Co., Ltd., a leading manufacturer of electronic components and automotive infotainment systems, has brought the world numerous “First 1” and “Number 1” products since its founding in 1948. The Alps Alpine Group currently operates 110 bases in 26 countries and regions, supplying roughly 40,000 different products and solutions to around 2,000 companies worldwide. Those offerings include devices such as switches, sensors, data communication modules, touch input panels, actuators, and power inductors; electronic shifters, remote keyless entry systems and other automotive units; consumer electronics like car navigation and audio-visual systems; and systems and services such as digital keys based on smartphone app and blockchain technology, and remote monitoring.