VISTA, Calif. (July 30, 2018) – Directed today announced further expansion of its DS4 product ecosystem. The DS4, a relay-less version of Directed’s popular DS4+, has launched in Clifford, AstroStart and Autostart brands. DS4 had been previously introduced in the Viper and Automate brands.
The DS4 is ideal for the majority of modern vehicles, which rarely require the integrated remote-start relays of the DS4+, saving dealers and consumers the added expense. The DS4 is a more compact package, with the main module 42 percent smaller than the DS4+. James Turner, SVP, Core Product Management at Directed stated, “Dealers stocking DS4 and DS4+ will have a profitable solution for every vehicle that comes through their doors."
The CES Innovations Award Winning DS4 technology offers advantages for dealers and consumers. For dealers it means a flagship product that is easier and quicker to install thanks to onboard Bluetooth capability, the Directlink app and Directed’s assortment of vehicle platform T-Harnesses. It also means easier inventory management. For consumers, DS4 offers “Driveway Range” Bluetooth control. As consumers see the value of vehicle control with their phone, dealers have the perfect opportunity to explain and upsell the added benefits of a full Directed SmartStart or SmartStart GPS with unbeatable “global range.”
To learn more about this advanced technology, please visit: http://www.directed.com/ds4/.
Not a Directed Dealer? Please visit www.directed.com/contact/becomedealer/ or call (800) 876-0800 to become a Directed Dealer today!
Directed is a world leader in automotive electronics, the largest North American designer and marketer of consumer-branded vehicle security and remote start systems, and a pioneer in the connected car space. Its products connect more consumers to their vehicles than anyone else on the planet. Directed markets its broad portfolio (sold under Viper®, Clifford®, Python®, Autostart®, AstroStart® and other brands) through leading national retailers and specialty chains. For more information contact This email address is being protected from spambots. You need JavaScript enabled to view it..
VISTA, Calif. (May 21, 2018) – Directed is pleased to announce its entry-level ¼-mile remote systems for DS4™ platforms have begun shipping in the AstroStart® and Clifford® brands. These new value-priced entry-level RF solutions are designed to help authorized retailers expand their DS4 offerings and better serve pricesensitive consumers.
These new entry-level RF kits come in both 1-button and 4-button configurations. For AstroStart the 4-button model is AFRFD514 and the 1-button is AFRFD511. For Clifford the 4-button model is D9146X and the 1-button model is D9116X. All RF kits come with two remotes, a D2D control center, antenna cable, as well as installation and owner’s guides. The MSRP for these RF systems is $129.99. Directed’s new entry-level RF solutions include a new control center that offers a super bright theft-deterrent LED and valet button that connects to the DS4 or DS4+ via D2D2.0 ports.
The 1-button systems offers unique functionality with DS4 and can operate in two different modes depending upon customer preference. In one mode, the remote can be programmed to perform Start, Unlock (only during Remote Start), Stop, and Car Finder. The second mode enables the remote to perform Lock, Unlock (at any time), Start, and Stop. This way all customers get the experience they prefer. James Turner, SVP, Core Product Management at Directed noted, “Directed strives to provide our customers, both retailers and consumers, with complete solutions that fit a variety of needs. These new entry-level control options create an opening price point that allows DS4 and DS4+ to become the preferred go-to platform.”
Not a Directed Authorized Retailer? Please visit www.directed.com/contact/becomedealer/ or call (800) 876-0800 to become a Directed Authorized Retailer today!
Directed is a world leader in automotive electronics, the largest North American designer and marketer of consumer-branded vehicle security and remote start systems, and a pioneer in the connected car space. Its products connect more consumers to their vehicles than anyone else on the planet. Directed markets its broad portfolio (sold under Viper®, Clifford®, Python®, Autostart®, AstroStart® and other brands) through leading national retailers and specialty chains. For more information contact This email address is being protected from spambots. You need JavaScript enabled to view it..
Modern Building Features Improved Validation and Engineering Facilities
Lachine, Quebec. (November 5, 2018) – Directed announced today that it has relocated its Canadian headquarters to a new facility at 2113 32nd Avenue in Lachine, Quebec to accommodate expanded company growth. The building will house Directed’s global product development and Canadian sales, distribution and administrative functions. The facility features a modern, open office layout for better communication and collaboration among Directed’s technical and engineering teams and an expansive bay area for validation, engineering and product development.
“This is an exciting time for Directed and this move marks a significant milestone for our Canadian operations,” said Directed CEO Bob Struble. “Directed Canada’s new office provides our technical staff with an open, collaborative workspace enabling them to better develop our industry-leading products. This new, upgraded headquarters demonstrates our dedication to the Canadian market and our Montreal-based employees.”
Directed is a leader in the Canadian remote start, security and connected car markets, selling its products under the Viper, Autostart, AstroStart, Clifford and Directed brands.
“We look forward to utilizing this new building to expand our leadership position in engineering, product development and in-car validation. This new facility gives us the space and resources needed to continue innovation in the aftermarket automotive electronics space and allows for more efficient and speedy product development,” according to Rob Lacroix, VP of Engineering at Directed.
Not a Directed Dealer? Please visit http://www.directed.com/contact/becomedealer or call 1-800-876-0800 to become a Directed Dealer today!
Directed is a world leader in automotive electronics, the largest North American designer and marketer of consumer-branded vehicle security and remote start systems, and a pioneer in the connected car space. Its products connect more consumers to their vehicles than anyone else on the planet. Directed markets its broad portfolio (sold under Viper®, Clifford®, Python®, Autostart®, AstroStart®, Alcohol Detection Systems® and other brands) through leading national retailers and specialty chains. For more information contact This email address is being protected from spambots. You need JavaScript enabled to view it..
Modern Building Features Improved Validation and Engineering Facilities
VISTA, Calif. (June 10, 2019) – Directed announced today it will be hosting an open house event at its new facility in Lachine, Canada just outside of Montreal. Dealers, distributors, and the public are invited to come join Directed on Thursday, June 13th for this exciting event. Directed is a leader in the Canadian remote start, security and connected car markets, selling its products under the Viper, Autostart, AstroStart, Automate, Clifford and Directed brands.
This event will feature a behind-the-scenes tour of Directed Canada including a vehicle validation demonstration, technical trainings, and product and vehicle demos. The day will conclude with a party in the parking lot, complete with food truck fare. Attendees can also meet Directed engineers and technicians and find out more about the many exciting projects Directed is working on.
“Directed chose to invest heavily in our Canada business with this new facility,” said Bob Struble, CEO of Directed. “We now have the space and resources we need to continue leading the industry in firmware, hardware and integration solutions. We’re so proud that we’re ready to throw the doors open and share this great facility with the world.”
There will be a food truck from La Grange Mobile serving up gourmet burgers. Directed will also raffle off prizes to its dealer attendees and all who join will receive a goodie bag filled with Directed swag.
The open house will be held on Thursday, June 13th, 2019 between 3PM and 9PM. The building is located at 2113 32e Avenue, Lachine, Quebec H8T 3J1. Parking is available to guests in front of and on the side of the building.
Schedule
3:00PM - Doors Open
3:30PM - First Training
4:30PM - First Building Tour
5:00PM - Food Truck Arrives
6:30PM - Second Building Tour
7:00PM - Second Training
8:00PM - Raffle Drawing (Need not be present to win)
To RSVP or if you have any questions please email This email address is being protected from spambots. You need JavaScript enabled to view it..
Not a Directed Dealer? Please visit http://www.directed.com/contact/becomedealer or call 1-800-876-0800 to become a Directed Dealer today!
Directed is a world leader in automotive electronics, the largest North American designer and marketer of consumer-branded vehicle security and remote start systems, and a pioneer in the connected car space. Its products connect more consumers to their vehicles than anyone else on the planet. Directed markets its broad portfolio (sold under Viper®, Clifford®, Python®, Autostart®, AstroStart®, Alcohol Detection Systems® and other brands) through leading national retailers and specialty chains. For more information, contact This email address is being protected from spambots. You need JavaScript enabled to view it..
Innovative Solution Allows a Smartphone to Function as a Vehicle’s Key
VISTA, Calif. (January 08, 2019) – Directed today announced that it is demonstrating Viper SmartKey, next-generation technology that enables practically any Push-to-Start vehicle to be controlled with a smartphone instead of a key. The concept builds on Directed’s heritage of innovation in the remote start and connected car space.
SmartKey is a revolutionary product that allows consumers to ditch their car keys and use their smartphone as a digital car key. Built on Directed’s award-winning DS4 and SmartStart technologies, SmartKey is designed to replace the key fob entirely. SmartKey runs on Directed’s Vehicle Control Platform combining cellular, Bluetooth and near field communication to create a seamless and secure experience.
“We’re excited to demonstrate our Viper SmartKey technology at CES this year. We showed a concept last year and we’ve been developing it ever since,” said Geoff Weathersby, VP & GM, Connected Car at Directed. “SmartKey finally brings the car into the connected lifestyle and liberates drivers from having to carry expensive-to-replace key fobs. SmartKey allows owners to share digital car key access with family members or employees through the app or even just a text message.”
Drivers can lock, unlock, start and control a SmartKey-enabled vehicle using just their smartphone. Digital access to a SmartKey vehicle can be shared between family members, co-workers, or even temporarily with a guest via text message. A backup digital key card about the size of a credit card allows for backup control. SmartKey works with almost any Push-to-Start vehicle and is compatible with most DS4 T-Harnesses and accessories.
“At Directed, we’ve built our product strategy around several megatrends we see affecting society. The rise in popularity of smartphones is one of them, and the spread of things like ride-sharing and vehicle-sharing is another,” according to Bob Struble, CEO Directed. “SmartKey allows us to capitalize on those trends in a big way. It will enable more efficient vehicle use by families, ride-sharing companies and small fleets.”
SmartKey will be released in the summer of 2020. To learn more visit www.viper.com/smartkey.
Not a Directed Dealer? Please visit www.directed.com/contact/ or call (800) 876-0800 to become a Directed Dealer today!
Directed is a world leader in automotive electronics, the largest North American designer and marketer of consumer-branded vehicle security and remote start systems, and a pioneer in the connected car space. Its products connect more consumers to their vehicles than anyone else on the planet. Directed markets its broad portfolio (sold under Viper®, Clifford®, Python®, Autostart®, AstroStart®, Alcohol Detection Systems® and other brands) through leading national retailers and specialty chains. For more information, contact This email address is being protected from spambots. You need JavaScript enabled to view it..
Driving the Evolution of Connected Car Products
VISTA, Calif. -- (January 10, 2019) – Directed announced today that it is demonstrating next-generation technology that enables practically any vehicle to be controlled with a Smartphone instead of a key. The concept builds on Directed’s heritage of innovation in the remote start and connected car space.
“We’re excited to demonstrate our Directed Smartphone-as-a-Key (SaaK) technology at CES,” said Geoff Weathersby, VP Connected Car at Directed. “We’ve been driving evolution in the connected car space for ten years. SaaK combines our state-of-the-art connected car knowledge with our comprehensive remote start database to offer a breakthrough experience to our customers. SaaK technology will enable more efficient vehicle use by families, ride-sharing companies and anyone needing to operate a car without a key. SaaK is yet another example of Directed’s commitment to innovation in connected car technology.”
Directed is demonstrating its SaaK technology at the Hard Rock Hotel in Las Vegas by appointment only to its dealers.
Not a Directed Dealer? Please visit http://www.directed.com/contact/becomedealer or call 1-800-876-0800 to become a Directed Dealer today!
Directed is a world leader in automotive electronics, the largest North American designer and marketer of consumer-branded vehicle security and remote start systems, and a pioneer in the connected car space. Its products connect more consumers to their vehicles than anyone else on the planet. Directed markets its broad portfolio (sold under Viper®, Clifford®, Python®, Autostart®, AstroStart®, Alcohol Detection Systems® and other brands) through leading national retailers and specialty chains. For more information contact This email address is being protected from spambots. You need JavaScript enabled to view it..
Vista, CA (August 11, 2016) – As part of its New York ‘Training Day’ event, Directed’s key management team met with area members of the Directed Diamond Dealer Program and presented them with awards for being part of the exclusive program’s first year. The Diamond Dealer Program for premium retailers has proven to be a great success with many members saying good things about their experience:
“Our profits have increased big time, thanks to the Diamond Dealer pricing structure,” said Will Sullivan of Proline Car Stereo in Brooklyn, NY. “We’re spending less and earning more on every Directed product we sell.”
Hiru Moolchandani of Avenue Sound in Freeport, NY said “Instant tech support, creative marketing and merchandising support, along with assistance in driving traffic into our brick-and-mortar stores are among the top three that an independent retailer needs most. The Diamond Dealer Program from Directed provides all this and more!”
“Probably the best thing about Directed’s Diamond Dealer Program is that so many leads come right to our door,” said Anthony LaRussa of P&A Auto Sport in Ridgewood, NY. “This marketing partnership has increased our customer base so much, it keeps us booked solid!”
The Directed Diamond Dealer Program offers a wide array of dealer benefits, including exclusive pricing on all Directed categories, premium technical support priority that exceeds Directed’s existing award-winning standard, and exclusive promotions and marketing assistance. Diamond Dealers also receive preferred placement in Directed’s online ‘Build Your System’ tool, and the majority of consumer leads for their specific area.
All US Directed Authorized Retailers are eligible to become Diamond Dealers, and are encouraged to contact their Directed Sales Representative and sign up for this exclusive program.
Not a Directed Dealer? Please visit www.directeddealers.com to become a Directed Dealer today!
VISTA, Calif. (July 30, 2018) – Directed is pleased to announce it will be exhibiting and training at KnowledgeFest at the Dallas Convention Center from August 17th through 19th. Four technical training slots will be available for all KnowledgeFest attendees. Attendees can find out what’s new with Directed by visiting Booth 508 where they’ll be treated to the latest on DS4, Viper Powersports, and the newest release from the connected car line of Viper SmartStart products.
Directed’s booth will showcase the “Race the CEO Challenge.” To show how simple and fast a DS4 installation can be, Directed’s CEO Bob Struble asks all attendees to participate in the install race and try to beat Bob’s time. Directed’s Race the CEO challenge will be available during all show floor hours.
Directed Product Specialist Representatives Justin Gear and James Winning will brief attendees on the latest technical updates on Directed’s evolving product line. They will be covering DS4 and highlighting Directed’s new Bluetooth siren. They’ll also be talking about Directed’s new Viper Powersports offerings-- including Security and GPS systems --in the four class sessions offered over the three-day event. All training attendees will receive a Directed giftbag full of Directed swag and as an added bonus there will be giveaways of Denon headphones and Bluetooth speakers.
To show appreciation for visiting its booth, Directed will be raffling off three Denon / Definitive Technology sound systems. Come by the booth for more information.
According to CEO Struble, “With our return to KnowledgeFest, Directed is confirming our industry leadership in product innovation and support.”
Training sessions are scheduled as following:
Friday, August 17 from 3pm-4pm
Saturday, August 18 from 4:45pm-5:45pm
Sunday, August 19 from 3:30pm-4:30pm
Sunday, August 19 from 4:45pm-5:45pm
Not a Directed Dealer? Please visit www.directed.com/contact/becomedealer or call (800) 876-0800 to become a Directed Dealer today!
Directed is a world leader in automotive electronics, the largest North American designer and marketer of consumer-branded vehicle security and remote start systems, and a pioneer in the connected car space. Its products connect more consumers to their vehicles than anyone else on the planet. Directed markets its broad portfolio (sold under Viper®, Clifford®, Python®, Autostart®, AstroStart® and other brands) through leading national retailers and specialty chains. For more information contact This email address is being protected from spambots. You need JavaScript enabled to view it..
VISTA, Calif. (March 15, 2019) – Directed announced today its training schedule for KnowledgeFest Indianapolis, continuing its relationship with the Mobile Electronics Association (MEA) as Platinum Partners.
“Exhibiting and training at KnowledgeFest and strengthening our partnership with MEA are fantastic ways to showcase Directed’s industry leadership in product innovation and support,” said Directed CEO Bob Struble. “We had a great time last month in Long Beach and look forward to sharing our latest and greatest this week in Indy and this summer in Dallas.”
Directed will be at the Indiana Convention Center from the 15th through the 17th. Attendees can experience Directed’s industry leading innovation in Booth 522, where they’ll see the latest on the breakthrough DS4 Digital Remote Start and Security System; Viper SmartStart Pro, the industry’s fastest Connected Car Product; Viper Powersports Security and GPS products; and the brand new industry-first Wireless Bluetooth Siren. Attendees can also learn about the new revenue opportunities available from Directed’s Ignition Interlock business, Alcohol Detection Systems.
Directed’s booth will showcase the “Race the CEO Challenge — V2” – a live installation challenge in a Jeep Wrangler. To highlight the speed and simplicity of DS4 and SmartStart Pro installations, Directed’s CEO Bob Struble throws the challenge flag for KnowledgeFest attendees. Participants in the install race will try to beat Bob’s time and compete for prizes. Directed’s Race the CEO Challenge will be available during all show floor hours. In Long Beach, Tyler Hargrave of J’s Alarms won the Race the CEO challenge with a time of 1 minute and 49 seconds and won a Denon / Definitive Technology sound system.
Directed will again award a sound system for the fastest installer in Indy, and give away two additional systems, one to a participant in Directed’s #RaceTheCEO social media challenge, and one for simply checking in to the booth.
During trainings at KnowledgeFest Indy, Directed Product Specialist Representatives will coach up attendees on the latest technical updates in Directed’s evolving product line. Show attendees can choose from four different timeslots, so there’s no reason to not attend. All training attendees will receive a Directed giftbag full of Directed swag and as an added bonus, Directed will give away Denon headphones and Bluetooth speakers during trainings.
VISTA, Calif. (February 11, 2019) – Directed announced today the expansion of its relationship with the Mobile Electronics Association (MEA) as Platinum Partners. Directed also confirmed its plans to exhibit and train at all three Knowledgefest shows in 2019.
“Strengthening our partnership with MEA is a fantastic way to showcase Directed’s industry leadership in product innovation and support,” said Directed CEO Bob Struble. “We look forward to sharing our latest and greatest in Long Beach, Indianapolis, and Dallas.”
This month Directed will be at the Long Beach Convention Center from the 23rd through the 25th. Attendees can experience Directed’s industry leading innovation in Booth 1614, where they’ll see the latest on the DS4 Digital Remote Start and Security Systems, the Viper SmartStart Pro Connected Car Product, Viper Powersports Security and GPS products, and Directed’s Ignition Interlock business, Alcohol Detection Systems.
Directed’s booth will showcase the “Race the CEO Challenge — V2” – a live installation challenge in a Jeep Wrangler. To highlight the speed and simplicity of DS4 and SmartStart Pro installations, Directed’s CEO Bob Struble throws the challenge flag for Knowledgefest attendees. Participants in the install race will try to beat Bob’s time and compete for prizes. Directed’s Race the CEO Challenge will be available during all show floor hours.
During trainings, Directed Product Specialist Representatives will coach up attendees on the latest technical updates in Directed’s evolving product line. Show attendees can choose from four different timeslots, so there’s no reason to not attend. All training attendees will receive a Directed giftbag full of Directed swag and as an added bonus, Directed will give away Denon headphones and Bluetooth speakers during trainings.
Finally, to show appreciation for visiting its booth, Directed will be raffling off three Denon / Definitive Technology sound systems. Come by the booth for more information.
Training sessions for Knowledgefest Long Beach are scheduled as following:
Saturday, February 23 from 12:30pm-1:30pm in Seaside 3B
Sunday, February 24 from 6:00pm-7:00pm in Seaside 4A
Monday, February 25 from 9:00am-10:00am in Seaside 4A
Monday, February 25 from 10:15am-11:15am in Seaside 4A.
Not a Directed Dealer? Pease visit http://www.directed.com/contact/becomedealer or call 1-800-876-0800 to become a Directed Dealer today!
Directed is a world leader in automotive electronics, the largest North American designer and marketer of consumer-branded vehicle security and remote start systems, and a pioneer in the connected car space. Its products connect more consumers to their vehicles than anyone else on the planet. Directed markets its broad portfolio (sold under Viper®, Clifford®, Python®, Autostart®, AstroStart®, Alcohol Detection Systems® and other brands) through leading national retailers and specialty chains. For more information contact This email address is being protected from spambots. You need JavaScript enabled to view it..
Directed introduces the Diamond Dealer Program as a reward for its premium retailers.
This new program offers a wide array of dealer benefits, including exclusive pricing on all Directed categories, premium technical support priority that exceeds Directed’s existing award-winning standard, and exclusive promotions and marketing assistance. Diamond Dealers will also receive preferred placement in Directed’s online ‘Build Your System’ tool, and the majority of consumer leads for their specific area.
“Our dealers asked for a program like this, and we listened. It offers a much simpler pricing structure, prioritized technical support, and comprehensive marketing assistance,” said Glenn Busse, Senior Vice President of Global Sales and Customer Care. “The Diamond Dealer Program is a great reward for those dealers who have proven their commitment to our company, our products, and our mutual success.”
All US Directed Authorized Retailers are eligible to become Diamond Dealers, and should ask their Directed Sales Representative for complete program details.
Exciting New Incentive Program for Dealers
VISTA, Calif. (October 11, 2018) – Directed announced today the launch of Directed Rewards, an exciting new dealer incentive program, in advance of the upcoming remote start season. The Directed Rewards program was designed to motivate and reward Directed’s dealers and installers.
“We launched Directed Rewards because we understand how important our dealer partners are to our success,” commented Bob Struble, Directed CEO. “As I’ve traveled around North America meeting with our customers, I’ve heard frequently how much mobile electronics retailers value rewards programs. We’ve designed a best-in-class incentive program that is simple to understand, easy to administer and lucrative for retail employees.”
At launch, the Directed Rewards program will be available for all Viper SmartStart, Directed SmartStart and Viper Powersports GPS products. From now until December 31st salespeople and installers can earn up to $20 for each eligible unit sold. Participants simply log in to Directed Rewards, claim the reward by entering the eligible Air ID and then he or she will receive a cash gift card at the end of the month.
The program is open to all Directed dealers in the US and Canada. To register their sales and install personnel, retail storeowners or managers can opt-in to Directed Rewards by filling out a brief authorization form to receive a unique dealer registration code.
Visit www.directedrewards.com to learn more.
Directed will be attending the SEMA Show in the South Hall Upper at Booth #37007.
Not a Directed Dealer? Pease visit http://www.directed.com/contact/becomedealer or call 1-800-876-0800 to become a Directed Dealer today!
Directed is a world leader in automotive electronics, the largest North American designer and marketer of consumer-branded vehicle security and remote start systems, and a pioneer in the connected car space. Its products connect more consumers to their vehicles than anyone else on the planet. Directed markets its broad portfolio (sold under Viper®, Clifford®, Python®, Autostart®, AstroStart®, Alcohol Detection Systems® and other brands) through leading national retailers and specialty chains. For more information contact This email address is being protected from spambots. You need JavaScript enabled to view it..
Vista, CA, January 3, 2016 – Directed, a leader in aftermarket connected car solutions, unveiled its newest innovation with the new rechargeable 2-way long-range LED remotes in the Viper, Clifford, Python, and Automate brands.
Directed was able to incorporate rechargeable lithium ion technology into its new remotes without sacrificing the industry-leading range and performance they are known for. Still the thinnest 2-way long-range LED remotes available, these remotes feature audio/visual low-power alerts, and offer the same modern design, lightweight feel, and durability as previous models.
“Consumers will love the fact that there are no more batteries to buy and replace,” said James Turner, Senior Vice President of Product Development and Engineering at Directed. “These new remotes use any standard micro-usb charging cable, and are fully charged in less than an hour, with a full charge lasting more than six months.”
The new rechargeable remote transmitters are available in the following part numbers:
- 7857V Viper Rechargeable 2-Way 5-Button LED Remote
- 7857X Clifford Rechargeable 2-Way 5-Button LED Remote
- 7857P Python Rechargeable 2-Way 5-Button LED Remote
- 7857A Automate Rechargeable 2-Way 5-Button LED Remote
Patent Covers Vehicle Control System with Bluetooth Control for Technicians and Consumers
VISTA, Calif. (August 8, 2019) – Directed announced today that the United States Patent & Trademark Office has issued the Company a patent for its distinctive DS4 and DS4+ technology.
U.S. Patent No. 10,249,182, titled “Remote vehicle system configuration, control, and telematics,” covers vehicle control system that includes a Bluetooth radio onboard and has the ability to communicate with devices such as tablets or smartphones using that connection.
“This latest patent adds to the impressive intellectual property portfolio Directed has built up over the last thirty years,” said Bob Struble, Directed CEO. “It protects our unique DS4 technology and solidifies Directed’s market leading position. At Directed, innovation is our passion and we are pleased to see the US Patent Office recognize another groundbreaking technology.”
Not a Directed Dealer? Please visit www.directed.com/contact/ or call 1-800- 876-0800 to become a Directed Dealer today!
Directed is a world leader in automotive electronics, the largest North American designer and marketer of consumer-branded vehicle security and remote start systems, and a pioneer in the connected car space. Its products connect more consumers to their vehicles than anyone else on the planet. Directed markets its broad portfolio (sold under Viper®, Clifford®, Python®, Autostart®, AstroStart®, Alcohol Detection Systems® and other brands) through leading national retailers and specialty chains. For more information, contact This email address is being protected from spambots. You need JavaScript enabled to view it..
VISTA, Calif. (April 16, 2018) -- Directed is pleased to announce a substantial overhaul of their online technical support resources and Directechs.com wiring database. Directed completely redesigned the site using the latest industry best practices. Users will experience a streamlined UI, faster response time, auto-formatting to adjust the display size as needed for PCs, tablets, or smartphones, and a number of other improvements based on real-world feedback from Directed’s dealers.
Directechs has been setting the industry standard since it came online in 2000. This new iteration is raising the bar to provide industry-leading vehicle information, wiring guides, and troubleshooting tools. The site boasts improved security and a new framework to integrate future feature requests seamlessly.
According to James Turner, SVP, Core Product Planning, “We are striving to continuously improve the products and tools for our installers. This new website update helps support our dealers with improved functionality and ease-of-use, as well as, incorporates feedback from numerous installers. With these enhancements we’re laying the foundation for future improvements to Directechs.”
Please visit www.directechs.com to learn more.
Not a Directed Dealer? Please visit directed.com/contact/becomedealer/ or call 1-800-876-0800 to become a Directed Dealer today!
Directed is a world leader in automotive electronics, the largest North American designer and marketer of consumer-branded vehicle security and remote start systems, and a pioneer in the connected car space. Its products connect more consumers to their vehicles than anyone else on the planet. Directed markets its broad portfolio (sold under Viper®, Clifford®, Python®, Autostart®, AstroStart® and other brands) through leading national retailers and specialty chains. For more information contact This email address is being protected from spambots. You need JavaScript enabled to view it..
Vista, CA (June 22, 2017) – Directed announces today release of two new firmwares for the 2014 – 2017 Nissan Rogue regular and smart key versions, adding to one of the broadest ranges of vehicle coverage in the industry. One of the key features of these two new firmwares is no longer requiring the customer to give up a key for a key wrap or having to use key2go to clone the factory key.
As part of the complete Directed Experience, Directed firmware solutions provide the widest coverage in the industry, offering the most 3X Lock Start and Remote-Start-Ready coverage with support for 58% of all 2001 to 2016 vehicle models. Directed firmware also supports 90% of all 2007 to 2017 vehicle models. Better performance, wider coverage and exclusive features make Directed the industry’s go-to resource for the greatest selection of firmware solutions.
“If you haven’t had the Directed Experience lately, now is the time!” said Glenn Busse, Senior Vice President of Global Sales and Customer Care. “The Directed Experience is a fresh, new, and exciting look at everything Directed has to offer, from systems and firmware, to training, support, and dealer programs. And if you or anyone on your team isn’t completely satisfied with the Directed Experience, please contact us. We are dedicated to making it an experience you’ll never forget.”
These new firmware solutions support remote start, 3X start, security and convenience functions on 2014 – 2017 Nissan Rogue regular and smart key versions. To learn all the details, and to view a complete application chart Please visit: https://www.directechs.com/news.aspx?newsid=67
To learn more about the Directed Experience, go to www.directed.com/experience.
Vista, CA (July 22, 2016) – Directed has released 3 million tons of new firmware, giving Directed the broadest range of vehicle coverage available.
As part of the complete Directed Experience, Directed firmware solutions provide the widest coverage in the industry, offering the most 3X Lock Start and Remote-Start-Ready coverage with support for 58% of all 2001 to 2016 vehicle models. Directed firmware also supports 90% of all 2007 to 2016 vehicle models. Better performance, wider coverage and exclusive features make Directed the industry’s go-to resource for the greatest selection of firmware solutions.
And that firmware really adds up. If you calculate the weight of all the vehicles covered by these new firmware solutions (that are currently on the road), you’d get an astounding 3,000,000 tons of vehicle coverage!
“If you haven’t had the Directed Experience lately, now is the time!” said Glenn Busse, Senior Vice President of Global Sales and Customer Care. “The Directed Experience is a fresh, new, and exciting look at everything Directed has to offer, from systems and firmware, to training, support, and dealer programs. And if you or anyone on your team isn’t completely satisfied with the Directed Experience, please contact us. We are dedicated to making it an experience you’ll never forget.”
These new firmware solutions support over 5 different makes and 13 different models of popular vehicles. To learn all the details, go to www.directechs.com.
To learn more about the Directed Experience, go to www.directed.com/experience.
Not a Directed Dealer? Please visit www.directeddealers.com, or call 1-800-876-0800, to become a Directed Dealer today!
Directed Offers the Most Robust T-Harness Coverage in the Industry
VISTA, Calif. (March 2, 2020) – Directed announced today the release of several new DS4 T-Harness solutions that cover a wide array of vehicle makes and models. The nine new solutions cover select Toyota, Scion, Lexus, Honda, GM and Subaru vehicles. The lineup includes three ‘completely plug-n-play’ T-Harnesses THGMN4, THHON7 and THSUN1.
“At Directed, we’re always innovating – and one place that truly shows is in our line of vehicle integration harnesses,” according to James Turner, SVP, Core Product Planning. “We’re especially proud of our ‘completely plug-n-play’ solutions like the THSUN1. These harnesses allow for installation of a remote starter with no hardwired connections to the vehicle. They’re an installation speed and simplicity game changer. We are also launching several new ‘mostly plug-n-play’ harnesses which speed and simplify installation by substantially reducing hardwire connections.”
The following ‘completely plug-n-play’ T-Harnesses are currently shipping:
- THGMN4 is for 10-20 GM SmartKey vehicles like 19+ Silverado/Sierra, 13-20 Malibu and 15-20 Escalade. It works with GM9 firmware and is compatible with DS4 and DS4+ systems.
- Coverage for THHON7 includes three Honda/Acura SmartKey vehicles including 19+ RDX, 16+ Civic and 17-19 CR-V. It works with HONDA9 firmware, supports the “takeover” feature and is compatible with DS4 and DS4+ systems.
- The THSUN1 covers select 10-19 Subaru vehicles including 12-16 Impreza, 15-19 WRX and 13-15 XV Crosstrek. It works with SUBARU2 firmware and is compatible with DS4+ systems only.
The following ‘mostly plug-n-play’ T-Harnesses are now available:
- The THHON9 covers select Honda/Acura SmartKey vehicles including 15-19 Fit, 16+ HR-V and 15+ TLX. It works with HONDA9 firmware, supports the “takeover” feature and is compatible with DS4 and DS4+ systems. It replaces THHON1.
- THHON10 offers coverage for select older Honda/Acura SmartKey vehicles including 13-17 Accord, 14-15 Civic and 15-16 CR-V. It works with HONDA9 firmware, supports the “takeover” feature and is compatible with DS4 and DS4+ systems. It replaces THHON2.
- The THTON7 offers coverage for Toyota and Lexus vehicles like 18+ Camry, 19+ Avalon, 19+ Rav4 and 20+ Corolla for both key and push-to-start vehicles. It works with TL8 and TL14 firmware and is compatible with DS4 and DS4+ systems.
- The THTON8 is for select 13-20 Toyota and Scion ‘H’ and ‘G’ key vehicles like 13-18 RAV4, 16+ Tacoma and 14-19 Corolla. It works with TL10 firmware and is compatible with DS4+ systems only.
- Coverage for THTON9 includes select 05-20 Toyota and Scion ‘H’, ‘G’ and ‘dot’ key vehicles such as 07-20 Tundra, 08-19 Sequoia and 07-17 Camry. It works with TL7, TL10 and TL11 firmware and is compatible with DS4+ systems only. It replaces THTON4, with six fewer hardwired connections at the vehicle.
- The THTON10 offers coverage for select 04-20 Toyota, Lexus, Scion and Pontiac ‘H’, ‘G’ and ‘dot’ key vehicles like 04-19 4Runner, 11-20 Sienna and 05-16 tC. It works with TL7, TL10 and TL11 firmware and is compatible with DS4+ systems only. It replaces THTON5, with six fewer hardwired connections at the vehicle.
Directed T-harnesses utilize OEM connectors for a seamless installation, factory fit, and most importantly, many are plug-n-play to reduce installation time drastically. Directed firmware supports 95% of all 2010 to 2019 vehicle models.
Not a Directed Dealer? Please visit www.directed.com/contact/ or call (800) 876-0800 to become a Directed Dealer today!
Directed is a world leader in automotive electronics, the largest North American designer and marketer of consumer-branded vehicle security and remote start systems, and a pioneer in the connected car space. Its products connect more consumers to their vehicles than anyone else on the planet. Directed markets its broad portfolio (sold under Viper®, Clifford®, Python®, Autostart®, AstroStart®, Alcohol Detection Systems® and other brands) through leading national retailers and specialty chains. For more information, contact This email address is being protected from spambots. You need JavaScript enabled to view it..
Furthers Directed’s Leadership Position in T-Harness Connectivity
VISTA, Calif. (January 11, 2019) – Directed announced today further expansion of its DS4 t-harness line to enable easier installations for more Nissan and Infiniti vehicles. The THNIN6 covers a number of popular Nissan and Infiniti Smart Key models.
“At Directed, our engineering and product development efforts are continually guided by feedback from our install bay tech partners,” said James Turner, Directed SVP of Product Management. “Our install partners have highlighted an increase in Nissan and Infiniti Smart Key vehicles in the bays, so we developed the THNIN6 to enable rapid and easy installs on these popular vehicles. We’re proud to say our industry-leading Nissan and Infiniti t-harness offerings have never been better.”
The THNIN6 t-harness has broad coverage for Nissan and Infiniti Smart Key vehicles including 13-17 Altima, 16-17 Maxima, 15-17 Murano, 13-17 Pathfinder, 16-17 Titan, 13 Infiniti JX35, 14-18 Infiniti Q50, 17 Infiniti Q60 and 14-17 Infiniti QX60.
Directed t-harnesses use factory connectors for faster, seamless installations.
Go to www.directed.com/ds4 to learn more about DS4 technologies and www.directechs.com to find out about Directed’s entire t-harness lineup.
Not a Directed Dealer? Please visit http://www.directed.com/contact/becomedealer or call 1-800-876-0800 to become a Directed Dealer today!
Directed is a world leader in automotive electronics, the largest North American designer and marketer of consumer-branded vehicle security and remote start systems, and a pioneer in the connected car space. Its products connect more consumers to their vehicles than anyone else on the planet. Directed markets its broad portfolio (sold under Viper®, Clifford®, Python®, Autostart®, AstroStart®, Alcohol Detection Systems® and other brands) through leading national retailers and specialty chains. For more information contact This email address is being protected from spambots. You need JavaScript enabled to view it..
VISTA, Calif. (November 1, 2017) – Directed today announces the latest addition to its Viper SmartStart product line, the Viper VSSDS4P. This innovative new bundle combines all the latest technologies from Directed in one package and is now available to order with an expected shipping date of mid-November. Everything a consumer needs to make their vehicle a connected car is built in, including one year of free SmartStart service.
“The VSSDS4P is the most complete connected car solution we have ever offered,” said Directed Vice President of Connected Car Geoff Weathersby. “For consumers who want the best of the best, the VSSDS4P is their system. They will have the flexibility of controlling their vehicle locally with either the free smartphone control or key fob, and will have global control with the SmartStart system. We know consumers will welcome the year of free Secure service, and they can also take advantage of the SmartStart GPS features by upgrading to the GPS service plan.”
The VSSDS4P combines the Viper VSM450, Directed’s newest SmartStart module using 3G AT&T technology, with the Viper DS4+ control module (with built-in Bluetooth), Viper 7656V 1-Way remote, and a free year of Viper SmartStart service.
The DS4+ is designed with free Bluetooth smartphone control with driveway range. By adding the VSM450, consumers can control their vehicle globally. Since the system comes with built-in GPS, consumers can activate all the GPS functions of the Viper SmartStart app simply by upgrading their service plan. In addition to these leading smartphone control options, the VSSDS4P also includes a Viper 7656V handheld remote making it the most adaptable system in the market.
Because it’s part of the DS4 ecosystem the VSSDS4P has a wide variety of compatible remotes and T-Harnesses to make installation a breeze. It’s also possible to easily upgrade the unit to add security features using the DS4SU security add-on kit which comes with a siren and a digital tilt/shock sensor.
To learn more about this advanced technology, please visit:
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