CV & DA Holdings, Inc. (CVDA), owner of the Diamond Audio, Cerwin-Vega Mobile, and Caché brands has announced that industry-veteran Jeff Peters has joined the company as brand manager for Diamond Audio. Peters will manage and oversee all aspects of sales, marketing, and new product development for the brand for the Domestic U.S market.
Peters brings extensive years of experience throughout his career in the mobile electronics industry. When asked about the future of the Diamond Audio brand, Peters states, “Diamond Audio has over 20 years of history producing premium speakers, woofers and electronics for the automotive, marine, and power-sports categories and we intend to build upon this legacy. We make great sounding and reliable products, with attainable profit margins for our dealers. With our limited distribution philosophy already in-place, any future changes will be more evolutionary then revolutionary. I look forward to traveling and meeting existing and new Diamond Audio dealers and share with them the endless opportunities that Diamond Audio has to offer.”
“We are very excited to have Jeff join the CVDA organization. Diamond Audio will always be an audiophile brand with a loyal following," said Bob Chanthavongsa, VP of Sales. "We expect the brand to achieve even greater heights with the vision and strategy that Jeff has forthcoming in order for us to grow our market share and to further help increase business for our retail partners.”