Certified Autosound in Vancouver, British Columbia is a fast-growing chain with goals to open multiple locations over the next several years and reach the top of the market in their local coastal area. The challenge? Expanding the business’s reach to make Certified a highly recognized brand.

Words by Rosa Sophia

On the west coast of Canada, Certified Autosound and Security is probably the largest independent mobile electronics retailer in the area, according to Chris Cope, one of the owners of the business. But few people knew it, he said, and so the challenge was to raise awareness of the brand. “We sat at the dinner last year in Dallas [at KnowledgeFest] and no one knew who we were,” Cope said, adding that there are nowhere near as many car audio stores in Canada as there are in the U.S. “I wanted people to know who we were and know us for quality.”

Because everything is so spread out in Canada, and the population is lower, Cope has a specific challenge on his hands: How can the business make more people aware of its existence?

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