Oxnard, Ca 5/18/2024 Boss Audio to sponsor a seminar in the sales track of the upcoming Knowledgefest show, which is being held in Atlantic City, NJ June 7-9 2024. The seminar, titled “The Profit Funnel” which will be delivered by Jon Kowanetz of Pathways Coaching & Consulting, aims to provide a solution to several struggles that 12 volt retailers often face such as; finding qualified salespeople, presenting consistent value to customers, being able to offer predictable results and optimizing inventory turnover and profitability.

By sharing a proven method for systematizing the sales process in such a way that can be easily learned, easily taught and easily implemented, Kowanetz says “Anybody who comes to this class will leave with a blueprint for how to create their own unique selling systems that can guide not only in store interactions, but online sales as well, increasing both customer and employee satisfaction, as well as revenue and profit.” Because the retailer populates the system with their own chosen products and qualifying questions, Jon added “what you end upwith is an efficient selling system that is authentic to the DNA and language of the store, rather than just another sales pitch that customers can see right through.”

The last time that Boss sponsored this presentation, at the Las Vegas Knowledgefest event in February, it was the highest rated class in the sales track with attendees saying that it changed the way they look at their sales process and instantly improved their profitability upon implementation.

In keeping with their initiative to support positive growth within the industry, Boss contracted Pathways to deliver the same value to the inaugural Atlantic City event for which record attendance is expected.

Matthew Delgado, Director of Sales for Boss International Group said “At the end of the day, a business needs great products, the tools to sell them effectively and the knowledge to do so profitably. We are proud to offer all of this to the attendees of the Atlantic City event in partnership with Pathways Coaching & Consulting.”

The presentation “The Profit Funnel” will be delivered at 10:40 am on Friday, June 7th 2024 in the Avalon 8 room in the Harrah’s Resort & Convention Center.

Please contact Jon Kowanetz at Pathways Coaching & Consulting with any questions.

Holly Hill, Fla. – May 20, 2024 – Metra Electronics® is heading to Atlantic City, New Jersey to host training sessions at KnowledgeFest™, hosted June 7-9, at Harrah's Resort & Convention Center. The manufacturer will showcase their latest aftermarket installation products at booth #810. It will also display a 2023 Chevy Silverado 1500 Crew Cab, fully customized with Metra products by Finishline Auto Salon in Maple Shade NJ. Metra’s training sessions will cover new products launched at The SEMA Show, and are as follows:

“Metra's 2024 New Products Overview” on June 7th at 12:30 PM & June 8th at 4:15 PM

This session is the best way to get an overview and education on Metra's newest products launched at the 2023 SEMA Show. This training covers dash kits for the latest vehicle applications, new Heise LED vehicle accent lighting kits, clean wire audio installation products from both the Tsunami® and T-Spec® brands, single-zone and three-zone controllers with Bluetooth® wireless technology from The Install Bay, and much more!

“New Jeep® & Saddle Tramp Upgrades” on June 7th at 1:45 PM & June 8th at 5:30 PM

Learn how to leverage Saddle Tramp's new plug-n-play audio systems and other motorcycle products and Metra's newest integrations for Jeep®, including dashboard speaker grilles, lower dash speaker grille cut-ins, an A-pillar 8 gang switch panel system, and more, to increase your shop's sales and benefit your business.

Metra’s customers can register for the KnowledgeFest event at no cost using Metra’s VIP code, available by request from their sales representative. Register to attend the show, produced by the Mobile Electronics Association (MEA), at KnowledgeFest.org. Once registered for the event, attendees must also sign up online at https://register.kfest.me/ for each training session they will attend.

At Metra, 12volt installation and integration is our passion. We strive to continuously offer the highest quality products to meet the fluctuating technological challenges of the automotive world. We actively listen to our customers’ requests and invest resources in developing the highest quality dash kit and harness solutions. We make dash kits for more vehicle applications than anyone else in the world. That’s why we’ve been known as “The Installer’s Choice” ® for 75+ years. Our other brands include: Axxess®, T-SPEC®, The Install Bay®, Heise LED Lighting Systems®, iBEAM Vehicle Safety Systems®, Shuriken High Performance Batteries®, Raptor®, Ballistic®, AmmoTenna®, Metra PowerSports®, Saddle Tramp®, Metra Marine®, Daytona Lights®, and Tsunami®. For ordering information and pricing, visit Metra Electronics online at MetraOnline.com or call 386-257-2956.

May 3, 2024 - Ringwood, IL

Race Sport Lighting, the pioneer and leading provider of automotive lighting solutions to the 12-Volt market, is set to showcase its latest and innovative products in Atlantic City this weekend at the 2024 K-Fest Show. The event, which brings together 12-Volt industry professionals and experts, offers a unique platform for Race Sport Lighting to demonstrate its commitment to advancing automotive lighting technology, and training dealers how to grow their business with the lighting category.

Knowledgefest will be held at Harrah’s Resort in Atlantic City from 6/7/2024 to 6/9/2024. Race Sport Lighting is thrilled to exhibit in Booth #807 and show off a grand display of LED lighting solutions and answer questions at the booth.

On Friday, June 7th, Race Sport Lighting will be a Platinum Sponsor for GoFast Solutions, their premier Rhode Island, New Jersey, and New York Territory Distributing partner. The KnowledgeFest Kick Off Party sponsored by GoFast Solutions will be held at the Hardrock Hotel & Casino. Dealers can attend and spend time with Race Sport Lighting staff to learn more off the show floor.

If the Friday kickoff party is not enough, Race Sport Lighting will also be the lighting sponsor for the DAS Dealer Party held Saturday night on the 8th.  The DAS dealer party will be featuring entertainment, dinner, and installer challenge and other fun events to their dealer customer base. Race Sport Lighting staff will be at the party to meet and greet with the DAS dealers and discuss how to grow their lighting business. DAS is the premier distributing partner for Race Sport Lighting in the Mid-Atlantic Territory.

"We are excited to be a part of the 1st Knowledgefest Atlantic City show, and to connect with industry professionals who share our passion for cutting-edge automotive solutions," said Ignacio Ayala, Product Specialist at Race Sport Lighting. "Our booth will have a variety of innovation, where attendees can experience firsthand the exceptional quality and performance of our latest products."

Race Sport Lighting invites all Knowledgefest attendees to visit them at Booth #807 and explore the future of automotive lighting. For more information about Race Sport Lighting and its products, please visit www.RaceSportInc.com. Register and enter for FREE with our exclusive VIP CODE: : Please call your RaceSport representative for more information.

Race Sport Lighting is the leading manufacturer of LED and HID lighting technology in North America, and serves the 12-Volt, Truck Accessory, Powersports, Motorcycle, Marine, and RV industries primarily. Founded in 2007, Race Sport Lighting is going on 17+ years leading the way as the Pioneer for the lighting category. They offer the highest quality lighting products to the industry and back it up with award-winning customer service and tech support. This reputation has earned them the Lighting Vendor of several major industry buying groups.

Become a USA Reseller today - https://www.racesportinc.com/customer/account/create/

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