July 20, 2017 -- Alpine Electronics of America, Inc. today announced that the Tech Marketing rep firm has joined Alpine’s aftermarket sales force. Based in Roswell, Georgia, Tech Marketing is representing the Alpine product line in several southeast states.

Six members of the Tech Marketing team are servicing the Alpine product line.  Ron Holtzman founded Tech Marketing in 1980 and now serves as CFO of the company.  President Richie Holtzman is responsible for Georgia, southern Alabama, and southern Mississippi.  Rep Dennis Montgomery covers North Carolina and South Carolina; Steven Paul covers Tennessee, northern Alabama, and northern Mississippi; while Jim Branyon handles specialty markets.  Mark Barber, who represented Alpine for many years at his previous company, has joined the Tech Marketing team as the Vice President of Expeditor and New Car Dealer Sales with a focus on the Alpine Restyle vehicle-specific products.

The Tech Marketing members share a passion and commitment to the 12 volt aftermarket and are well known in the industry.  All together, the men have a total of 164 years of combined experience in the consumer electronics industry. 

“The Tech Marketing team has extensive experience in the 12 volt aftermarket industry, and we look forward to working with them as they represent Alpine products among our retail partners in the southeast,” said Mike Anderson, Assistant Vice President of Sales, Alpine Electronics of America, Inc.

The Tech Marketing team can be reached through their main office at 770-377-3818, via e-mail at This email address is being protected from spambots. You need JavaScript enabled to view it.,%20">This email address is being protected from spambots. You need JavaScript enabled to view it., or through their website at www.techmarketingse.com.

Includes Alpine’s Newest 9-Inch In-Dash System

Torrance, Calif. (Oct. 30, 2018)— Alpine Electronics today unveiled its newest demo vehicle, a 2018 four-door Jeep Wrangler, at the Specialty Equipment Market Association (SEMA) Show in Las Vegas which runs today through Nov. 2, 2018. This custom-made Wrangler is ready for a casual day on the trail or a tailgating party at the stadium and includes a multitude of features to meet any need in either situation. 

“This Wrangler showcases our newest product, the i209-WRA-JL,” said Mike Anderson, vice president and general manager, aftermarket business unit, Alpine Electronics of America, Inc. “The i209-WRA-JL is the first 9-inch aftermarket screen system for the 2018 four-door Jeep Wrangler, and we’re excited to unveil it in this unique vehicle at the SEMA Show.”

Debut of the i209-WRA-JL

The Alpine infotainment system in the demo vehicle centers around the i209-WRA-JL, a 9-inch touch screen system making its debut at the SEMA Show. The i209-WRA-JL is compatible with the 2018 four-door Jeep Wrangler and is the first aftermarket 9-inch screen upgrade for this model.

The i209-WRA-JL’s mech-less design features AM/FM, Apple CarPlay®, Android Auto™, HD Radio™, Bluetooth®wireless technology and is SiriusXM-Ready™ (requires tuner and subscription, sold separately). The 9-inch capacitive touch screen is surrounded by a ruggedizeddash bezel, which has hard keys for the most commonly used infotainment sources.

Dual-Zone Infotainment System

A dual-zone, 1680-watt Alpine sound system takes over the Wrangler. For everyday drives, the main cabin is supported by the PSS-23WRA, a 300-watt powered system upgrade for2018 and future model years four-door Jeep Wrangler models that do not have the optional factory Alpine premium sound system. This system consists of the PWE-S8 powered subwoofer, KTP-445U 4-channel compact amplifier, SPR-10TW 2-inch component tweeters, and a remote bass knob. The subwoofer and amplifier are mounted under the front passenger’s seat, while the tweeters fit into the factory locations.

When it’s time torest on the trail or join a tailgate party, the Wrangler’s second sound system is ready to amp up the fun. This 1380-watt, second zone sound system ispowered by two X-Series amplifiers, the 4-channel X-A70F and the mono X-A90M, mounted in the cargo area. Also in the cargo area is a PXE-0850S advanced wireless digital sound processor, which allows for proper sound tuning from the convenience of the compatible smartphone app. One pair of R-Series R-S65 6.5-inch coaxial 2-way speakers is mounted in custom pods located in the rear hatch ceiling, while an R-W12D4 R-Series 12-inch subwoofer supplies emphatic bass.

Smittybilt Stryker front and rear bumpers are mounted on the Wrangler, and both bumpers have Pro Comp lights installed in them. To assist with viewability, an HCE-C2600FD4 front camera and HCE-C2100RD4 rear view camera are installed in the bumpers. Both cameras are controlled by the Alpine KCX-C250MC multi-camera selector interface, allowing for easy back-and-forth switching of the camera images on the i209-WRA-JL’s screen. A Pro Comp light bar provides additional lighting when needed and can be controlled from the i209-WRA-JL’s touch screen via the Alpine KAC-001 external accessory control module.

Custom-Designed Fun

Custom modifications transformed the Wrangler into a rolling entertainment zone. The interior seats are wrapped in smooth grain black Napa leather and feature a gray, custom-stitched design inspired by the pattern on the speaker grills.

The factory hatch door was replaced with a custom door that motorizes out and up, to be used as an awning to provide some welcome shade from the sun. A bench slides out from the hatch, then drops and unfolds once it clears the bumper, revealing black leather seating that matches the Wrangler’s interior. A custom chamber with a built-in drink cooler and the R-W12D4 subwoofer is attached to the back of the bench and slides out along with it. 

The Wrangler was customized by Define Customs of Orange, Calif. The vehicle is on display at the SEMA Show in the Smittybilt booth (South Hall, #35061) and will be used at Alpine consumer and retailer events throughout 2019. The i209-WRA-JL will be available at authorized Alpine retailers in February 2019.

Alpine Electronics of America, Inc. is solely responsible for the design and marketing of Alpine Restyle products. Alpine and Alpine Restyle are registered trademarks of Alpine Electronics, Inc.Jeep is a registered trademark of FCA US LLC.CarPlay is a trademark of Apple, Inc., registered in the U.S. and other countries. Android Auto is a trademark of Google Inc. Sirius, XM, SiriusXM and all related marks and logos are trademarks of Sirius XM Radio Inc. “HD Radio” is a registered trademark of iBiquity Digital Corporation. The Bluetooth word mark and logos are registered trademarks owned by Bluetooth SIG, Inc. and any use of such marks by Alpine Electronics, Inc. is under license.

The award-winning iLX-107 with 7-inch touch screen is now available in North America

Torrance, Calif.(June 29, 2017) — Alpine Electronics of America, Inc. is now shipping the iLX-107, the first aftermarket in-dash receiver dedicated to wireless Apple CarPlay.

“Apple fans have been eagerly anticipating a wireless Apple CarPlay solution, so we are excited to deliver the iLX-107 as the first aftermarket system with this technology,” said Steve Crawford, vice president and general manager, Alpine Electronics of America, Inc.

The iLX-107 is an AM/FM receiver with a 7-inch WVGA capacitive touch screen and LED backlighting. iPhone owners can use CarPlay to make and receive calls, access text messages, play music, and get directions optimized for traffic conditions in a way that allows them to stay focused on the road. CarPlay is accessed through the iLX-107’s touch screen or through Siri voice control, and the resulting music, driving directions, messages, and phone calls are played through the vehicle’s speaker system. CarPlay is compatible with iPhone 5 and later.

The iLX-107 was recognized at the 2017 Consumer Electronics Show (CES) with a CES Innovations Award for outstanding design and engineering in the In-Vehicle Audio/Video category.

Additional Features

The iLX-107 has three (2V) preouts, one aux input, and a rear view camera system input (camera system sold separately). It has a mechless design with a flat, tablet-like faceplate and a 5 7/8-inch mounting depth. When the iLX-107 is used with an iDatalink™ Maestro module (sold separately), select factory vehicle features can be retained and information like the gauge screen or parking assist screen can be viewed on the 7-inch display (the retained features and vehicle information will vary by vehicle). External vehicle accessories like a light bar or motorized tonneau cover can be controlled from the iLX-107’s touch screen with the addition of the optional Alpine KAC-001 External Accessory Controller ($250 SRI, sold separately).

The iLX-107 wireless Apple CarPlay system is available now for $900 SRI. Visit the Store Locator on alpine-usa.com to find the closest authorized Alpine retailer.

CarPlay, iPhone and Siri are trademarks of Apple, Inc., registered in the U.S. and other countries. iDatalink is a trademark of Automotive Data Solutions, Inc.