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16 Dec

December Issue Feature: Lawson’s Car Audio

Real World Retail for December 2019
High Volume
When it comes to turning up the tunes, Lawson’s Car Audio stocks up to meet customers’ needs in any situation.
Words by Rosa Sophia

When the business first opened in 1994 in Augusta, Georgia, Lawson’s didn’t sell car audio—instead, the store focused on anything else electronic. Current owner Morgan Lawson said his parents opened the business, but car audio came into the picture by accident. Morgan’s mother, Su Lawson, went to an auction and purchased a pallet of car audio without knowing what it was. “We sold it all within a week,” said Morgan Lawson. “Ever since the early 2000s, we’ve been nothing but an audio shop.”

The store went from being called Lawson’s to Lawson’s Car Audio, and today Morgan runs the shop. The business had three locations in 2008, he added, but when his father passed away, they downsized. If everything goes according to plan, a second location in Evans, Ga. will open in mid-April with hopes of continuing to expand into the future.

Despite going away to earn degrees in criminal justice and psychology, and later becoming a real estate agent—which he still does on the side today—Lawson said he was always drawn back to the family business. “Music brings people together,” he said. “That’s what I enjoy. I did a whole bunch of other stuff, even got my pilot’s license, but I always came back here.”

Since the beginning, the focus of the business has been...Read the rest of the story HERE.

Last modified on Monday, 16 December 2019 13:00
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