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KICKER Featured in New NFL Reality Series’ Entire First Season

STILLWATER, USA – KICKER® is the featured audio provider for the new NFL Network’s reality show, "Tackle My Ride," which was announced at the 2016 SEMA Show. The first of six episodes in the initial season airs Tuesday, November 15 at 8 p.m. EST.

“There were many facets of (Tackle My Ride) that really appealed to us,” said Roger Demaree, KICKER Brand and Sports Marketing Director. “The show not only will focus on ‘super fans’ of the NFL and tricking out their vehicles, but also the positive work those fans are doing within their community. I believe this is what separates this show from many of the other build shows currently out there.”

Co-hosted by Super Bowl champion LaMarr Woodley and Demented Customs founder James Torrez, the show will feature team-inspired vehicle makeovers for deserving fans who are making a difference in their own hometowns, while offering an inside look into the lives of their favorite NFL teams and players.  It is the first unscripted program of its kind for NFL Media.

Current players participate in each episode, including Jason Pierre-Paul of the New York Giants, Brandon Carr of the Dallas Cowboys and Joe Haden of the Cleveland Browns. Each week, viewers go inside the player’s garages, learn about the fan’s story and get a behind-the-scenes look at the inner workings of Torrez’s shop.

“NFL Network has given us a tremendous opportunity to bring fresh, authentic and inspiring programming beyond the game for football to fans across the country,” says Executive Producer and 15-year NFL veteran Michael Strahan. “Through the lens of custom-car restoration, the series highlights individual stories of loyal fans-in-need while giving viewers inside access to some of their favorite football stars.”

Once we get to know the owner of the vehicle and the team they love, the restoration process begins. In this intriguing segment of the show, viewers will get to see the Demented Customs crew change each car into the ultimate football fan ride, step by fascinating step. The vehicle’s transformation from ordinary to extraordinary is covered with exceptional detail, as the car turns into a rolling tribute to their favorite NFL club. When an audio system is installed, KICKER mobile audio gear will be the product pumping out the tunes!

“The car customization industry has an attitude, lifestyle and culture all its own,” says Michael Mandt, Executive Producer of Original Content for the NFL Network. “I expect this series will deliver cool access and a great story in each episode.”

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KICKER Performance Audio products, a division of Stillwater Designs and Audio, Inc.®, are available for the mobile and home audio aftermarket at authorized retailers worldwide, and also as Original Equipment for automobile manufacturers. Consumers seeking more information on KICKER or Livin’ Loud® may call the Consumer Information Line at 1-800-256-5425 or visit the brand website at Follow KICKER socially at,,, or

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