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4-18-2017 -- A growing percentage of people say they don’t trust self-driving car technology, according to a J.D. Power study. Falling confidence in all age groups — with the exception of Generation Y drivers born from 1977 to 1994 — poses a challenge to automakers and suppliers who want to roll out the capability in coming years, the study authors say.
The 2017 U.S. Tech Choice Study was released Tuesday at an Automotive Press Association meeting in Detroit. It found that compared to its 2016 survey, 11 percent more Gen Z consumers (those born from 1995 to 2004) and 9 percent more pre-boomers (those born before 1946) say they “definitely would not” trust the systems that control robotic cars. The survey found 22 percent of Gen Z consumers don’t trust autonomous technology; nor do 34 percent of Gen X (born from 1965 to 1976), 44 percent of boomers (born from 1946 to 1964) and 49 percent of pre-boomers.
J.D. Power could not explain why Generation Y bucked the trend; 17 percent don’t trust the technology, down from 18 percent in 2016.
The research company found consumers in general are concerned about the added complexity, as well as privacy issues and the possibility of a car being hacked, said Kristin Kolodge, executive director of driver interaction and human-machine interface research at J.D. Power.
Dave Sargent, vice president of global automotive at the California-based research firm, says the industry has reached a watershed moment: Consumers don’t seem willing to give up the steering wheel and brake pedal to a computer.
“The technology is advancing really, really quickly. But the key question for our industry is how does the industry lead consumers into this new world?” Sargent said. “The engineering will get there, can we take consumers with us? Can we kind of carry them over this river of doubt, this fear and frankly lack of understanding, and take them over to the other side?”
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