The Industry Veteran is Responsible for Global Sales

OXNARD, Calif., April 16, 2019 – SSV Works (www.ssvworks.com), the market leader in off-road audio systems and accessories, is proud to announce that it has named industry veteran Will Cherry to the position of Sales Director.

“As SSV Works continues to grow, we needed someone with both domestic and international sales experience as well as success in the consumer audio market,” said Trevor Kaplan, SSV Works CEO. “Will is the ideal choice and fits in perfectly at SSV Works.”

For the past 15 years, Will has worked with Scosche Industries and Battery-Biz, holding domestic and international sales, and business development managerial titles.

“SSV Works has amazing quality products in an exciting and fast growing industry,” said Will. “I’m looking forward to working with a team that not only has tremendous knowledge of the powersports market and product development, but that has a passion for it, as well.”

For more information, please visit www.SSVWorks.com, call 818-991-1SSV (1778), or email This email address is being protected from spambots. You need JavaScript enabled to view it.. 

Based out its 20,000-square-foot facility in Oxnard, Calif., SSV Works, or Side by Side Vehicle works, is a global leader in off-road, weatherproof audio systems for today’s hottest and most popular UTVs. To this day, SSV Works manufactures the UTV industry’s only purpose-built complete audio systems, offering every piece needed for a complete install. With more than 40 years in audio design and manufacturing experience, SSV Works is the top choice among UTV enthusiasts and professionals worldwide. SSV Works currently offers stereo systems for Polaris, Can-Am, Kawasaki, Yamaha, Arctic Cat, Jeep, and Honda vehicles. Take your ride to the next level- visit www.SSVWorks.com today!