Sam Dattalo looks to boost sales efforts into high gear in 2020 and will play a pivotal role in managing the overall sales strategy

Chicago, Ill. -- January 6, 2020 — Alden Stiefel, President and CEO of Maxxsonics USA, announced today the promotion of Sam Dattalo to Vice President of Sales. In his new role, Mr. Dattalo will be managing the sales strategy of the organization’s distributor and aftermarket audio businesses.

Alden Stiefel, President and CEO of Maxxsonics said, “Sammy and I have worked together for decades. His extensive knowledge of consumer electronics, specifically the mobile audio business, is an essential part of Maxxsonics future. In 2020, I look for Sam to kick our efforts into high gear and continue the buildout of a top-notch sales organization.” 
Sam joined Maxxsonics in 2013 after a career path through consumer electronics as a Retail Salesperson and Manager at Music Car (located in Elmwood Park, IL) before joining Alden at Clifford Electronics, where he was a Central Regional Manager in the auto alarm business. 

Sam Dattalo, Vice President of Sales said, “I pride myself as a great communicator and I’m looking forward to continuing the synergies that have started with our ISO processes in our manufacturing and engineering teams. My goal is to have everyone, from finance to the warehouse, focused on a single path with the tools they need to win.” 

In 2000, Sam left Clifford to start his manufactures representative firm, Spectrum Sales, where he covered Central US and Chicagoland areas. Over the last six years, Mr. Dattalo has served as Maxxsonics’ National Sales Manager.

Sam added, “I feel that Maxxsonics is poised for a hugely successful CES in Las Vegas. Dealers should come and see us at the Maxxsonics suite located at Westgate (Central Tower), Suite 360.” 
The appointment of Mr. Dattalo to Maxxsonics senior management follows other recent announcements of Luis Larralde as Latin America Sales Director, Brian Sherman to Vice President of Product & Marketing, as well as Sherri Sawyer to Vice President: Finance & CFO. 

Stiefel said, “With more demands on his time, Sam has agreed to give up his adult baseball career. Good news for my team.” 

Established in 2001, Maxxsonics is a global leader in the mobile, marine, and powersports audio industries and specializes in designing and manufacturing power amplifiers, speakers, subwoofers, and accessories that are branded Hifonics, MB Quart, Crunch, and Autotek. Additionally, Maxxsonics is the premier OEM audio supplier of audio solutions/systems for Kawasaki off-road vehicles and Polaris® off-road vehicles.

For additional information go to the corporate website at https://maxxsonics.com/