Twenty-Five-Year Finance Veteran Brings Business Leadership and Insight to Directed

VISTA, Calif. (May 14, 2018) Directed, a leader in the connected car and automotive electronics aftermarket space, is pleased to announce that Naresh Idnani has joined the company as Chief Financial Officer. He will oversee all aspects of Directed’s finance and human resources functions.

“Naresh brings an impressive record of accomplishment in financial and business management to Directed,” said Bob Struble, Directed CEO. “His broad skill set and diverse experience base make Naresh a perfect fit for our business. I’m thrilled to welcome Naresh to our executive team and confident he will help Directed build on our strong performance and industry leading position.”

Prior to joining Directed, Mr. Idnani served as CFO of Innovative Hearth Products, a leading manufacturer of indoor and outdoor fireplaces based in Orange County, Calif. Previously Mr. Idnani held CFO and senior financial management roles at large and midsize companies including Neutrogena, Sun Microsystems and Johnson and Johnson. Mr. Idnani earned his Bachelor of Science Degree in Business Administration from California State Polytechnic University, Pomona, and his MBA from the Haas School of Business at the University of California, Berkeley.

“I can’t imagine a more exciting time to join Directed,” Mr. Idnani added. “Directed is leading the innovation in the aftermarket connected car space. Working with Bob and his executive team to build upon the great Directed legacy was an opportunity I could not pass up.”

Mr. Idnani will be based out of Directed’s Vista, Calif. office and report directly to CEO Bob Struble.

Not a Directed Dealer? Please visit www.directed.com/contact/becomedealer/ or call 1-800-876-0800 to become a Directed Dealer today!

Directed is a world leader in automotive electronics, the largest North American designer and marketer of consumer-branded vehicle security and remote start systems, and a pioneer in the connected car space. Its products connect more consumers to their vehicles than anyone else on the planet. Directed markets its broad portfolio (sold under Viper®, Clifford®, Python®, Autostart®, AstroStart® and other brands) through leading national retailers and specialty chains. For more information contact This email address is being protected from spambots. You need JavaScript enabled to view it..