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After a well-received but loosely attended first year, KnowledgeFest Spring Training has become a rousing success in its second, shattering its previous attendance and adding more vendors to help train dealers on new products for the coming selling seasons.  

5-1-2016, Mobile Electronics, May 2016 Issue -- Sometimes in life, you need a trial run. You get an idea, try it out and learn from it to improve for next time. Such was the case for KnowledgeFest Spring Training when it was first introduced to the 12-volt industry in April 2015. Since then, the show-runners at Mobile Electronics Group have listened to their audience and made adjustments to craft an experience worthy of the precedent that its namesake event set in Dallas.

In its first year, the event drew around 350 attendees and had a turn-out that was below expectations for its Mobile Electronics show, where industry manufacturers set up booths to mingle with current and future dealers. This year, the three-day event which took place April eighth to April 10 at the Indiana Convention Center in Indianapolis, Ind., drew over 750 retailers and 40 manufacturers. In comparison, KnowledgeFest in Dallas has drawn around 1,000 retailers on average each year.

The event featured three elements for retailers to take part in: educational seminars, taught by various experts in and around the industry, manufacturer trainings and the Mobile Electronics Show, where manufacturers set up booths to showcase the latest products and mingle with attendees. The latter represents what the event has become since its inception—an opportunity for networking between everyone in the industry, to share ideas and help progress the industry as a whole.

"We are extremely pleased with the turnout of the event," said Chris Cook, Mobile Electronics Group president. "We had a steady presence of retailers during exhibit floor hours and workshop attendance was strong. Exhibitors we've spoken to are pleased with the traffic they received, both in their booths and their individual product training workshops. In fact, onsite we received strong commitments from exhibitors to come back to Indy next year."

The seminars and trainings were housed in eight meeting rooms that rotated throughout the show. Attendees received peer-based instruction, tips and advice through 18 workshops segmented for owners and managers, sales professionals and installation technicians.

Exhibitors hosted 40 workshops to focus on brand-specific instruction, with most opening their workshops to prospective and current authorized retailers. On the last day of the event, the exhibit floor hours were moved to the morning and educational workshops finished off the day, resulting in more face time between manufacturers and attendees. 

Check out the rest of the story by Clicking HERE

Introspection Leads the Way

Those who took home awards agreed that giving back to the community, offering encouragement to others and learning to be self-aware are essential aspects to fostering growth in the industry.

Words by Rosa Sophia

As everyone gathered in the banquet hall for the industry awards announcements, many attendees who were up for awards shared in both excitement and nervousness. A number of the winners who were called up on stage later said they felt as if they’d fumbled—such was the feeling of overwhelm. Ethan Blau of Sound Wave Customs in Virginia Beach, Va. expressed a similar sentiment.

Later, after the awards had been given out and this year’s winners had time to absorb the reality of it, Blau commented on his hopes for the future. “We try to help and give back,” he said of him and his team. “I want to keep going that route and hopefully inspire others. Maybe push people past their limits and help them beyond their fears.”

This year, Sound Wave Customs was awarded Retailer of the Year for a single store. It hasn’t completely sunk in for Blau—not yet. “It’s still so new,” he added.

Making Connections at KnowledgeFest

At one of the most successful KnowledgeFest events to date, attendees shared how much they’d learned from workshops, manufacturer trainings and by talking to reps and networking on the show floor. By the time the awards event came around on Sunday evening, a lot of new connections had already been made.

Solomon Daniels, editor-in-chief of Mobile Electronics magazine, went up on stage and reminded everyone in attendance, “You have homework. That’s the attitude you have to take away from KnowledgeFest.”

After gathering a plethora of information at the show, Daniels stated... Read the rest of the story HERE.

4-10-2017 -- During the town hall presentation at KnowledgeFest Spring Training in Indianapolis, Ind., Mobile Electronics Association President Chris Cook announced the upcoming dates for the next three KnowledgeFest events, including the first ever California KnowledgeFest event in Feb. 2018. 

"We are on a mission to educate, inform and empower the industry... Our next event is going to be in Dallas. It's coming up August 12th through 14th," Cook said. "Our new event is going to be in Long Beach, [Calif.] February 23rd through 25th for all of our West coast friends." 
 
Next year's spring training event will take place March 17 through 19 in the Indianapolis, returning the event to a weekend after taking place at the beginning of the week this year. This year's KnowledgeFest in Dallas will be held at the Dallas Convention Center due to it outgrowing the previous venue. The Omni Hotel will serve as the main hotel for the event and a surprise location has been chosen for the industry awards.  

New extended service plan option now available to MEA members

North Andover, MA – July 29, 2019 – The Mobile Electronics Association (MEA) announced today a new partnership with Centricity that will enable MEA members to offer extended service plans to their customers. The service option, Protection Plus from MEA, can be integrated with MEA’s point-of-sale software program, TSS, and is also available as a standalone purchase option. Service plans are available nationwide and include removal and re-installation of covered mobile products for up to three years.
 
“As the connected devices market grows, we are partnering with companies who share the same vision to offer solutions around these products,” said Mike Kelly of Centricity. “Our product provides benefits to both the customer and retailer, delivering a customer experience beyond the point of sale.”
“We’re excited to partner with Centricity to offer this new service to our members”, said Chris Cook, President, MEA. “Extended service plans present an opportunity for our members to improve the sales experience and build stronger relationships with their customers. They also create an additional revenue stream.”
 
Protection Plus from MEA will be launched at MEA’s upcoming KnowledgeFest event taking place August 9-11 in Dallas, TX. Visit Mobile-Electronics.com to learn more.
 
About the Mobile Electronics Association
Mobile Electronics Association (MEA) is a trade association comprised of installing dealers and product vendors dedicated to serving the needs of the mobile electronics specialist industry. MEA owns and produces KnowledgeFest, regional trade-only industry events that combine educational programming and vendor training with a trade show floor. MEA owns and publishes the monthly Mobile Electronics® magazine, which is the industry’s #1 resource, as well as other digital media, including websites and the industry’s e-newsletter Hotwire. MEA provides software and data-driven services to vendors and retailers. Learn more at mobile-electronics.com.
 
About Centricity
Centricity, a service and protection powerhouse, provides comprehensive risk management solutions centered around the customer. The company is a privately-held and wholly-owned subsidiary of Bankers Financial Corporation (BFC). Since 1976, BFC has been the corporate parent to a diverse set of businesses, including property and casualty insurance companies, a professional employer organization (PEO) for small business, and a financial services company. With assets over $500 million, Bankers Financial Corporation employs more than 800 associates throughout the United States.
 
Media Contact:
Jenni Moyer
This email address is being protected from spambots. You need JavaScript enabled to view it.
703-598-8296
North Andover, MA – October 16, 2019 – Kerry Moyer, MEA’s vice president of strategic partnerships, has announced he is retiring from MEA. Prior to joining MEA’s senior management team in 2014, Moyer worked with the Consumer Electronics Association (now CTA) and earlier in his career was a partner in a chain of audio-video-mobile electronics stores local to the Washington, DC-area.
Since joining the MEA team, Moyer increased revenue by developing innovative partnership programs for manufacturer members exhibiting at KnowledgeFest. Moyer was instrumental in engaging and supporting new partners and helped launch additional KnowledgeFest events (Indianapolis, Long Beach and soon in Orlando) making KnowledgeFest a national education conference and trade show event.
“I will miss working with my friend and colleague,” said Chris Cook, president, MEA. “We’ve spent many years together in this industry, and I will miss Kerry’s insight and advice. Many times, he added a voice of reason. Kerry has always brought integrity and customer service to his sales relationships.”
“I have been blessed to work in this industry in jobs that I loved. After 43 years and three careers, I’m going to work on my ‘retirement’ and carry-on with my consulting business. I won’t be sitting still. I plan on cycling and traveling, and I’ll always be on the lookout for new challenges and opportunities.”
MEA will be launching a new more-simplified partnership program for 2020 allowing manufacturer members to customize an offering to meet their marketing, education and budget needs. Chris Cook will be leading the new enterprise program efforts and Kerry Moyer will remain with MEA to provide consultation and support during the transition. 
Upcoming KnowledgeFest events:
  • February 7-9, 2020 - Long Beach, CA
  • March 27-29, 2020 - Indianapolis, IN
  • ·May 15-17, 2020 - Orlando, FL
  • August 14-16, 2020, Dallas, TX
About the Mobile Electronics Association
Mobile Electronics Association (MEA) is a trade association comprised of installing dealers and product vendors dedicated to serving the needs of the mobile electronics specialist industry. MEA owns and produces KnowledgeFest, regional trade-only industry events that combine educational programming and vendor training with a trade show floor. MEA owns and publishes the monthly Mobile Electronics® magazine, which is the industry’s #1 resource, as well as other digital media, including websites and the industry’s e-newsletter Hotwire. MEA provides software and data-driven services to vendors and retailers. Learn more at mobile-electronics.com.
 
Media Contact:
Jenni Moyer
This email address is being protected from spambots. You need JavaScript enabled to view it.
703-598-8296
 
North Andover, MA – August 2, 2019 – The Mobile Electronics Association (MEA), owner and producer of KnowledgeFest™, is pleased to announce the appointment of Lynn Swezey to the position of Director of Member Services. In this role, Swezey will oversee programs and benefits related to MEA’s retail memberships, as well as manage Knowledgefest education tracks and special events.
“With more than 1,100 members and the addition of a fourth KnowledgeFest event coming to Orlando, Fl. in May of 2020, we recognize the need to add resources to our team in order to meet the increasing growth of our retail membership.” said Chris Cook, president, MEA. “We are so pleased to have Lynn join us at such a crucial time.”
 
Swezey brings a wide range of experience and connectivity within the 12-volt electronics industry. She also brings with her an intense passion and drive to help improve the ways in which the Association communicates, trains and collaborates with its partners and members.
Swezey began her career in the mobile electronics industry as an Account Executive with D.A.S. Distributors in Palmyra, Pa., managing the New England and upstate New York territories. She also served as an Account Executive with A-Z Autosound a distribution house located in CT. In 2016, Swezey joined the firm of Trent Partners and Associates as a manufacturer’s rep covering the New England and upstate New York territories. 
 
Now in her sixth year working closely with 12-volt partners, Swezey also has a strong sales and marketing background dating back to 2002. She will be immediately taking over some aspects of planning and organizing the Association’s events. 
“Since starting in the mobile electronics industry in 2013, I’ve been fortunate to work with some of the smartest and proactive retailers and installers in the country,” said Swezey. “I look forward to continuing that work on a larger scale, helping to educate and empower our membership with new benefits and learning opportunities.”
 
Swezey will be at the upcoming KnowledgeFest event in Dallas, Aug. 9-11. Please join us in Dallas to welcome Lynn to the team. Welcome Lynn Swezey to our industry’s association at This email address is being protected from spambots. You need JavaScript enabled to view it..
 
About the Mobile Electronics Association
Mobile Electronics Association (MEA) is a trade association comprised of installing dealers and product vendors dedicated to serving the needs of the mobile electronics specialist industry. MEA owns and produces KnowledgeFest, regional trade-only industry events that combine educational programming and vendor training with a trade show floor. MEA owns and publishes the monthly Mobile Electronics® magazine, which is the industry’s #1 resource, as well as other digital media, including websites and the industry’s e-newsletter Hotwire. MEA provides software and data-driven services to vendors and retailers. Learn more at mobile-electronics.com.
 
Upcoming KnowledgeFest events:
  • August 9-11, 2019 - Dallas, TX
  • February 7-9, 2020 - Long Beach, CA
  • March 27-29, 2020 - Indianapolis, IN
  • May 15-17, 2020 - Orlando, FL
 
Come Together
 
One industry, association and purpose.
 
A little over ten years ago—November 4, 2009 to be exact—I stood on a stage at the SEMA Show with a few other industry leaders to announce the purchase of MERA (now MEA) and that we would be re-launching a new KnowledgeFest on October 10, 2010 (10-10-10) in Dallas, Texas. At that launch, we played a fitting tune: The Beatles’ “Come Together.” Why that song, you ask? It was the prelude for our mission to unite a very fractured industry. It came from a strong desire to create an association that brought a group of talented albeit underrepresented individuals together for a common purpose, to improve upon each other and the industry in the process. To create an association with benefits that either saved or made our members money. One that focused on great education opportunities and provided highly relevant information, thus empowering our industry to thrive.
 
Bringing Benefits to Specialty Retailers
Back in 2008, the association had dwindled to less than 100 members and was no longer able to support the trade event that had been held every year since 1993. Knowing this, we set out to relaunch the associations premiere trade event, KnowledgeFest. Looking back, it was a great accomplishment and a good first step to creating something that provided a learning environment for the benefit of the entire industry. However, an event was not the only thing to revive. Next, we set out to review the offered benefits from the association and decide how best to move forward with value for our members.
 
Our goal was to create an association that provided benefits to assist specialty retailers with technology and services. These benefits should either save retailers money, help them make money, or both. We added the industry’s best-known point-of-sale and scheduling software, Total Sales and Scheduling (TSS), to our arsenal. Then we added a long-time standard for vehicle fitment and wiring information, the Mobile Automotive Information Database (MAID). Both were transferred from our parent company, InstallerNet. These two technology offerings provide high value to our members. To date, most of our members use them. Soon after, we added websites and in-store signage solutions to round out these offerings. However, this was only the beginning.
 
Nurturing Continued Growth Year Over Year
Next, we sought out partners to provide great member benefits that met or exceeded our standards. One of those partners is the Member Savings Program. Our partnership provided benefits that save members thousands of dollars per year through the buying power of a group purchasing alliance made up of over 150 associations.
 
In an effort to present our members to consumers, we created a consumer-focused website that provides members with a listing including their location, hours of operation, company slogan and links to website and social media sites. Check it out at www.MEAPreferred.com. Take some time to review the benefits, and you’ll find discount shipping programs, savings on payroll processing, free registration to KnowledgeFest events, professional business coaching and Mobile Electronics magazine. These are just some examples of the many cost-saving and money-making benefits of being an MEA member.
 
Today, MEA is over 1,000 members strong. Your mobile electronics (trade) association consists of manufacturers, retailers and service providers of automotive aftermarket technology products. Through our coast-to-coast offering of KnowledgeFest trade shows and conferences, we can provide top-notch education, networking opportunities and business services designed to advance professionalism and profitability for all of the industry's stakeholders.
 
Providing Top-Tier Education
Our publication, Mobile Electronics magazine, is the industry’s #1 resource with more than 18,000 digital subscribers. The monthly publication acknowledges top retailers, installers and suppliers through the annual Mobile Electronics Industry Awards.
Finally, KnowledgeFest provides a three-day event with emphasis on experience, learning and connecting with others in the mobile electronics industry. These events provide you with the best opportunity to learn from other successful industry professionals at either Long Beach, Calif., Indianapolis, Ind., Orlando, Fla. and or Dallas, Texas. Finishing out 2020 we will celebrate with our first-ever virtual KnowledgeFest.
 
When it comes to the Mobile Electronics industry, many of us who’ve been around a few years will tell you that when it comes to organizations looking to represent this unique group of people, there have been a few that properly represent all stakeholders. Know that the Mobile Electronics Association will always be here to lead the industry though both the good times and the not-so-good times. I look forward to hearing from you on how we can service you better. Please feel free to contact me or any of our team to learn how you can reap the benefits.
 
Read the latest issue of Mobile Electronics magazine [Click Here]
 
 

4-9-2017 -- MEA (Mobile Electronics Association) has partnered with HR Consulting firm, The SAMMAX GROUP to bring retailers the perfect tool to help them when hiring new employees.

By utilizing employment assessments to test past Mobile Electronics Industry Award winners and other top performers in our industry, SAMMAX has created a baseline for store managers, installers and salespeople that measures traits such as organization, flexibility, imagination, assertiveness, recognition and competitiveness, just to name a few. These traits often define a person’s behavior towards doing a job and are considered important in determining success in any organization, according to SAMMAX. The tool can also be used to evaluate current employees and indentify areas of opportunty to gain greater productivity. "When making a hiring decision, it is of great importance to find the right person. This new tool will provide the information needed to make the right decision the first time." said Chris Cook, president of Mobile Electronics.

Sergio De Oliveira of SAMMAX will present a seminar on Monday, 4/10/2017, discussing the assessments in the context of how they can impact car audio retail managers, installers and sales staff. The details are as follows:

THE HIRING PROCESS: NEW TOOLS TO MAKE BETTER HIRING DECISIONS

Instructor(s): Sergio De Oliveira - SAMMAX Group
John Schwartz - Perfectionist
Track: Owner - Manager
Start Time: 9:30 am
Duration: 1 hour 20 minutes
Location: room 105-106

Description: Learn how to use a new human resources tool to help you make the right hiring decision while avoiding the trap of "gut feelings" and the applicant's "spinning" of abilities. In this session, you will learn how to use a complete employment testing system featuring stand-alone personality tests, honesty tests, and aptitude tests. It even has an assessment for team building! The Hiring Suite® is the online system that that will make the difference between a good and bad new hire. Learn how MEA and SAMMAX GROUP created benchmark profiles specifically for the Mobile Electronics industry that you can use to make better hiring decisions and to evaluate your current team to gain greater productivity.

For the complete schedule, visit KFest.me

 

 

Encouraging More Women to Get Involved in the Mobile Electronics Industry
 
North Andover, MA – July 26, 2019 – The Mobile Electronics Association (MEA) announced today a new partnership with Tech Up for Women to provide networking opportunities and engage more women in the mobile electronics industry. MEA will host an inaugural meeting of Women of Mobile Electronics during KnowledgeFest™, August 9-11 in Dallas, Texas. Dawn Pratt, founder of Tech Up For Women, will moderate a panel discussion during the meeting on Saturday, August 10. KnowledgeFest, the flagship event for MEA and the mobile electronics industry, brings together retailers and manufacturers for education, training, networking and the opportunity to see new products and technology.
 
“In our industry, women often work behind the scenes contributing to the success of their company,” said Chris Cook, president, MEA. “We wanted to provide an opportunity for them to network with other women that come to KnowledgeFest and to increase the visibility of women working in our industry. In a male dominated field, it’s easy for men to find others that share their interests. It’s a little harder for women to forge those connections in our industry. Our goal is that by providing a forum for women to gather at our event it will encourage other women to attend KnowledgeFest and get more involved with the association. And, long term, increase the opportunities for and the number of women working in our industry.”
 
“We are excited to offer our network the opportunity to attend MEA KnowledgeFest and the first MEA women’s event to discuss new trends, technologies and opportunities” said Dawn Pratt, founder of Tech Up For Women. Tech Up For Women is a resource platform and event for all women, in all industries, to advance through greater technology knowledge, www.techupforwomen.com.
 
About the Mobile Electronics Association
Mobile Electronics Association (MEA) is a trade association comprised of installing dealers and product vendors dedicated to serving the needs of the mobile electronics specialist industry. MEA owns and produces KnowledgeFest, regional trade-only industry events that combine educational programming and vendor training with a trade show floor. MEA owns and publishes the monthly Mobile Electronics® magazine, which is the industry’s #1 resource, as well as other digital media, including websites and the industry’s e-newsletter Hotwire. MEA provides software and data-driven services to vendors and retailers. Learn more at mobile-electronics.com.
 
Upcoming KnowledgeFest events:
  • August 9-11, 2019 - Dallas, TX
  • February 7-9, 2020 - Long Beach, CA
  • March 27-29, 2020 - Indianapolis, IN
  • May 15-17, 2020 - Orlando, FL
 
About Tech Up For Women
Tech Up For Women is an event & engagement platform designed to enable in all job functions to “Tech Up” to advance their careers. Forbes named Tech Up one of the “Top Five Most Inspiring Conferences of 2018”. The 3rd Annual Tech Up For Women will take place on November 19, 2019 at the Javits Convention Center, NYC, www.techupforwomen.com. For more information reach out to us This email address is being protected from spambots. You need JavaScript enabled to view it. or call us 203-255-2112.
 
Media Contact:
Jenni Moyer
This email address is being protected from spambots. You need JavaScript enabled to view it.
703-598-8296
 
North Andover, MA – October 16, 2019 – The Mobile Electronics Association (MEA) is pleased to announce a new partnership with WINNING, Inc./Sandler Training to provide sales training and other services to MEA members. Through this partnership, Kevin Hallinan, principal, will offer customized sales training programs to retailers and manufacturers at a reduced cost for MEA members and partners.
 
“We’re excited to offer this new benefit to our members,” said Chris Cook, president of MEA. “Sales training is an essential tool that increases our industry’s professionalism and a business’s profitability. It supports MEA’s goal to empower, educate and inform our members and achieves our mission to deliver exceptional customer experiences.”
 
Hallinan has over 30 years of sales, training, and management success.  An engaging and dynamic trainer and mentor, and an award-winning sales producer, Kevin has provided training and coaching to hundreds of companies in numerous industries. His experiences range from small private companies, to family run businesses, to the corporate setting where he has successfully sold both products and services. He is a former business owner, industry leader and constant overachiever, having earned numerous sales awards including Producer of the Year and Top Account Executive, and holds two yet unbroken company records for Highest Weekly Sales and Highest Quarterly Sales. 
 
For more infomation, go to www.Mobile-Electronics.com
 
About the Mobile Electronics Association
Mobile Electronics Association (MEA) is a trade association comprised of installing dealers and product vendors dedicated to serving the needs of the mobile electronics specialist industry. MEA owns and produces KnowledgeFest, regional trade-only industry events that combine educational programming and vendor training with a trade show floor. MEA owns and publishes the monthly Mobile Electronics® magazine, which is the industry’s #1 resource, as well as other digital media, including websites and the industry’s e-newsletter Hotwire. MEA provides software and data-driven services to vendors and retailers. Learn more at mobile-electronics.com.
 
Media Contact:
Jenni Moyer
This email address is being protected from spambots. You need JavaScript enabled to view it.
703-598-8296
MEA Projecting Strong Attendance at KnowledgeFest™
 
Registrations trending above last three-year average
 
North Andover, MA – August 6, 2021 – The Mobile Electronics Association (MEA), owner and producer of KnowledgeFest events, stated that with 20 days to go, the Dallas event registrations have reached levels comparable with attendance over the last three years events as the industry comes together in Dallas. The Omni (host hotel for the event) has reported that its room block is now sold-out, and producers are looking into additional hotel accommodations for attendees.
 
Despite the post-pandemic inventory shortage and labor challenges, more than 50 brands will be represented from manufacturers that are exhibiting to show their support to dealers and providing product information and training.
The show producers continue to work with the City of Dallas, Convention Center, and Host Hotel to assure a successful and safe event. Mask’s will not be required but recommended in public places if not vaccinated.
 
The Dallas event will include more than 100 hours of dealer education workshops and vendor sponsored training devoted exclusively to the mobile specialist, the installing dealer.
 
For more information and to register for KnowledgeFest, visit KnowledgeFest.org
 
Upcoming KnowledgeFest events:
2021
August 27-29, 2021 - Dallas, TX
October 8-10, 2021 - Indianapolis, IN
 
2022
February 18-20, 2022 – Las Vegas, NV
April 1-3, 2022 – Indianapolis, IN
June 10-12, 2022 – Orlando, FL
August 26-28, 2022 – Dallas, TX
 
About the Mobile Electronics Association
Mobile Electronics Association (MEA) is a trade association comprised of installing dealers and product vendors dedicated to serving the needs of the mobile electronics specialist industry. MEA owns and produces KnowledgeFest, regional trade-only industry events that combine educational programming and vendor training with a trade show floor. MEA owns and publishes the monthly Mobile Electronics® magazine, which is the industry’s #1 resource, as well as other digital media, including websites and the industry’s e-newsletter Hotwire. MEA provides software and data-driven services to vendors and retailers. Learn more at mobile-electronics.com.
 
Media Contact:
This email address is being protected from spambots. You need JavaScript enabled to view it.
978-645-6434

Holly Hill, FL - July 2017 – Metra Electronics will be teaching two vendor training courses at KnowledgeFest in Dallas, TX from August 11-14, 2017. This industry event is hosted by the Mobile Electronics Association at the Dallas Convention Center and features a full schedule of educational training for 12 volt installers. Metra’s Installer Institute, an accredited school for Mobile Electronics, will also be at the show giving information about their school’s programs and continuing education courses. Both the Installer Institute and Metra Electronics will be at booth #316.

“AX-DSP - Upgrade your digitally amplified system without the hassle” will be taught by Jason Anderson on August 12 from 4:45pm to 5:45pm. How do you effectively install aftermarket amps and speakers in vehicles with digital amplifiers? The new AX-DSP from Axxess Interfaces is the solution to this problem that installers have been dealing with for years. The AX-DSP takes the digital signal from OE radios and converts it to a multi-channel analog output, allowing an installer to easily add aftermarket amps while retaining the use of the OE radio controls. Installers no longer have to buy summing devices, processors, or DSP’s, and then spend hours wiring up and troubleshooting. Installers should attend this training seminar at the 2017 summer Knowledgefest event to find out how the AX-DSP can save time, money and headaches in the installation bay. Attendees can reserve their seat for this class online at: http://knowledgefest.org/index.php?option=com_k2&view=item&id=113&Itemid=332.

The second class, “Metra/Axxess 101: Back to the Basics”, will be taught by Juan Lugo on Sunday, August 13 from 6:00pm to 7:00pm. This class will cover basic install techniques and topics such as wiring up combo amplified /non-amplified harnesses, initialization of various interfaces, audio adjustments to interfaces, and the use and operation of the new Axxess App and PC updater program. The class will also discuss the new AX-DSP, TurboTouch Kits and various other new products from Metra Electronics. KnowledgeFest attendees can reserve their seat for this training session at: http://knowledgefest.org/index.php?option=com_k2&view=item&id=172&Itemid=332.

Please visit the following websites for more information:

KnowledgeFest event information, schedule and registration: KnowledgeFest.org

Installer Institute’s programs and courses for mobile electronics: InstallerInstitute.com

The new Axxess Digital Signal Processor (AX-DSP) from Metra Electronics: AxxessDSP.com

Holly Hill, FL – January 28, 2020Metra Electronics® will host six training sessions at the 2020 KnowledgeFest™ event in Long Beach, California, for mobile electronics installers. As a Diamond Ultra sponsor, Metra is proud to support the industry by providing in-depth training sessions for installers, which will outline upgraded vehicle safety systems, selling and installing lighting solutions, simplified installs with digital signal processors and the future of vehicle integration. Metra will also have a drawing for new product giveaways at each session for attendees. Installer Institute® will also be at the show, promoting their mobile electronics training programs and continuing education courses for existing 12volt professionals.

Both of the iBEAM training sessions, “Upgrading Vehicle Safety Systems with iBEAM,” will assist installers in identifying the essential selling points of safety and convenience, and will be held on Friday, February 7th from 1:45 to 2:45 p.m. and Sunday, February 9th from 10:45 to 11:45 a.m. Installing aftermarket cameras and Advanced Driver Assistance Systems in both consumer and commercial vehicles has become a significant revenue source for mobile electronics shops. Attendees will learn about iBEAM’s latest vehicle cameras, dashboard cameras with DVRs, replacement rearview mirrors, vehicle-specific solutions and commercial safety line. Whether it is a simple backup camera integration, an advanced motion detection camera setup or a high-tech 360-degree view system, Metra will teach installers how to sell and install their latest iBEAM safety solutions. They’ll also learn about the hot-button selling points and features that consumers and fleet owners are asking for, plus installation tips for a better understanding of what is involved in an upgrade. Attendees will be entered into a drawing for a chance to win the new 9” Rearview Mirror Monitor Touchscreen (TE-SM9) and 360-Degree Interior View Dash Camera Kit (TE-360DVR) from iBEAM.

Heise will also be hosting two training sessions, “Selling and Installing Heise LED Lighting Solutions,” on Saturday, February 8th from 6:00 to 7:00 p.m. and Sunday, February 9th from 9:30 to 10:30 a.m. The recent popularity in aftermarket LED lighting presents a valuable opportunity for installers to go beyond car audio services, giving consumers a way to customize their ride and increase visibility in the dark. However, not all LED lights on the market are the same. This session will allow installers to learn about Heise’s unique features and selling points that have set this brand apart from the rest. This training will cover new lightbars, integrating switch panels, replacement LED headlights, RGB and RGBW accent lights and safety lights for upfitting commercial equipment and fleet vehicles. Attendees will be entered into a drawing for a chance to win the new 8 Gang Panel System (HE-SWP8) or 20" Edgeless Slimline Lightbar (HE-TSL20) product giveaways from Heise.

Axxess will be hosting two different training sessions. The first session, “Simplify your Installs with Axxess Digital Signal Processors,” will cover the entire Axxess AX-DSP product line and how these solutions can increase sales in the showroom and decrease time in the bay. The session will be hosted on Saturday, February 8th from 4:45 to 5:45 p.m and will show installers that upgrading a sound system doesn’t have to be complicated. This training will also go over and explain how to use the different types of applications offered within the AX-DSP line, including CAN-based systems, new A2B systems, MOST25, and MOST50 vehicle technology. Metra will also discuss how to use and set up the AX-DSP through the app for complete tuning control and when to use the DSP “Lite” versus “X” solutions. As vehicle technology becomes more and more complex, installers can look for Metra’s patented DSP products to help simplify installation and provide affordable audio solutions for their customers.

The second Axxess training session on Friday, February 7th from 12:30 to 1:30 p.m., “The Future of Vehicle Integration with New Axxess Products,” addresses the growing challenges and complexity of integration for the aftermarket 12volt industry. With the reduction in OE radio chassis sizes, the rising popularity of tablet-style screens, and many of the personalization features controlled through the OE radio, it is difficult for shops to offer simple aftermarket solutions. Attendees will learn about new products from Axxess that have been engineered specifically to address the complexity of today’s integrated vehicle technology systems and retain key convenience and safety features when upgrading a radio. For consumers who want to keep their radio but add safety, navigation, smart device mirroring, or simply override the annoying STOP/START engine feature, installers can learn about these new products from Axxess that will make their customer’s ride much more enjoyable. Attendees will be entered into a drawing for a chance to win the new AX-DSP-LITE from Axxess.

Attendees can register for the training session or scan their badge at Metra’s booth before the start of the sessions to be entered into a drawing for one of the two product giveaways for each training session. The drawing will take place at the end of the sessions, and attendees must be present to win.

Metra’s customers can register for the KnowledgeFest event at no cost using Metra’s VIP code, available by request from their sales representative. Once registered for the event, attendees will also need to register online at KnowledgeFest.org for each training session they will attend. Metra will be at booth #1006 from February 7th-9th at the Long Beach Convention Center. Additional information about the show, produced by the Mobile Electronics Association (MEA), is available at KnowledgeFest.org.

About Metra Electronics®

At Metra, 12volt installation and integration is our passion. We strive to continuously offer the highest quality products to meet the fluctuating technological challenges of the automotive world. We actively listen to our customers’ requests and invest resources into developing the highest quality dash kit and harness solutions. We make dash kits for more vehicle applications than anyone else in the world. That’s why we’ve been known as “The Installer’s Choice” ® for more than 72 years. Our other brands include: Axxess®, T-SPEC®, The Install Bay®, Heise LED Lighting Systems®, iBEAM Vehicle Safety Systems®, Shuriken High Performance Batteries®, Raptor®, Ballistic®, AmmoTenna®, Metra PowerSports®, Saddle Tramp®, Metra Marine® and Daytona Lights™. Metra’s expertise in connectivity solutions is also applied to its division of premium home theater and surveillance products, Metra Home Theater Group®. For ordering information and pricing, visit Metra Electronics online at MetraOnline.com or call 386-257-2956.

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Holly Hill, Fla. – November 30, 2021Metra Electronics® is heading to Dallas, Texas to host new training sessions at KnowledgeFest™ and showcase their latest aftermarket installation products. At the booth will also be a 2021 Chevrolet Silverado 2500 HD built by Extreme Offroad and Performance and customized from the front to the back with Heise LED lights and more. Metra’s training sessions will cover new products launched at the 2021 SEMA Show. This includes new Axxess® integration products and DSPs, Saddle Tramp® lighting and audio upgrades that fit Harley-Davidson®, aftermarket accessories that fit Jeep® Wrangler and Gladiator, and new vehicle lighting solutions from Heise®. As a Diamond Ultra sponsor, Metra is proud to support the industry by providing in-depth training sessions for installers at the event, hosted December 10-12. Training sessions include:

“Simplify your Install with Axxess DSPs” on Friday, Dec. 10 at 1:45 PM and Sunday, Dec.12 at 9:30 AM

This training will cover the entire Axxess DSP product line, highlight new vehicle coverage, and showcase the newest app features. Metra will show installers how these solutions can increase sales in the showroom and decrease time in the bay. Attendees will learn how to use and set up Axxess DSPs through the app for complete tuning control and when to use the DSP “Lite” versus “X” solutions. This training will also explain how to use the different types of applications offered within the AXDSP line, including CAN-based systems, new A2B systems, MOST25, and MOST50 vehicle technology.

“New Accessories for Jeep® Wrangler and Gladiator” on Friday, Dec. 10 at 3 PM

Installers will learn how to upgrade the look and sound system of the latest Jeep® models using Metra’s newest accessories designed for Jeep® Wrangler JL and Gladiator JT. This session will go over installing the new Metra RGB lighting kit with plug-n-play connections and expandable Heise lighting options. It will also showcase Metra’s new Talon Attack™ replacement grille, amplifier installation kits, and new accessory harnesses that make adding aftermarket lighting even easier for installers.

“New Lighting & Audio Upgrades for Harley-Davidson® Motorcycles” on Saturday, Dec. 11 at 4:15 PM

Metra makes it easy to upgrade the audio system in Harley-Davidson® motorcycles with Saddle Tramp’s newest products. Learn more about the new DSP kits with a built-in interface that reflashes the OE radio and gives installers full tuning control from the palm of their hand. This session will also introduce the new motorcycle accessories from Metra that will upgrade the music experience and provide easy integration using Metra’s improved radio replacement kits and harnessing.

“New Vehicle Lighting Trends with Heise” on Saturday, Dec. 11 at 5:30 PM

Lighting upgrades are in demand and Metra’s newest products from Heise deliver just what installers need to meet the latest trends in automotive lighting. Learn about the new and improved Heise lightbars and cube lights, projector series LED bulbs, new wheel lights, RGB and RGBW underglow kits, and the popular third brake light designed for the new 2021 Ford Bronco. This training session includes valuable tips for selling and installing these new LED lighting solutions from Heise.

“Advanced Integration Made Easy with Axxess and Metra” on Sunday, Dec. 12 at 10:45 AM

Attendees will learn about the newest solutions from Axxess and Metra that make vehicle integration easy, even with some of the notoriously complex vehicle systems. This training session gives in-depth installation information for Metra’s new AXPIO integration kits for Pioneer® receivers, Metra’s latest TurboTouch® dash kits, and new Axxess interfaces hitting the market.

Metra’s customers can register for the KnowledgeFest event at no cost using Metra’s VIP code, available by request from their sales representative. Once registered for the event, attendees will also need to register online at KnowledgeFest.org for each training session they will attend. Metra will be at booth #513 from December 10-12 at the Dallas Convention Center in Dallas, Texas. See additional details about the show, produced by the Mobile Electronics Association (MEA), at KnowledgeFest.org.

 

About Metra Electronics®

At Metra, 12volt installation and integration is our passion. We strive to continuously offer the highest quality products to meet the fluctuating technological challenges of the automotive world. We actively listen to our customers’ requests and invest resources in developing the highest quality dash kit and harness solutions. We make dash kits for more vehicle applications than anyone else in the world. That’s why we’ve been known as “The Installer’s Choice” ® for 75+ years. Our other brands include: Axxess®, T-SPEC®, The Install Bay®, Heise LED Lighting Systems®, iBEAM Vehicle Safety Systems®, Shuriken High Performance Batteries®, Raptor®, Ballistic®, AmmoTenna®, Metra PowerSports®, Saddle Tramp®, Metra Marine® and Daytona Lights®. Metra’s expertise in connectivity solutions is also applied to its division of premium AV and surveillance products from MetraAV. For ordering information and pricing, visit Metra Electronics online at MetraOnline.com or call 386-257-2956.

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New Dash Kits and Axxess® Products to be Presented

Holly Hill, Fla. – July 3, 2018 – Metra Electronics®, the leading manufacturer of aftermarket automotive solutions, is hosting a booth and also presenting a series of vendor training sessions August 17th through August 19th at the KnowledgeFest to be held at the Dallas Convention Center. The vendor training sessions will focus on several products introduced by Metra in the last year. Metra’s booth is number 401. The training sessions* are from 1:45 p.m. to 2:45 p.m. Friday, August 17th and from 4:45 p.m. to 5:45 p.m. Saturday, August 18th.

The training sessions will be led by Juan Lugo, Metra’s leading Axxess® research and development expert. Interfaces from the Axxess brand slated for discussion are AX-ADDCAM, new radio replacements with MOST25 amplifier retention and new AX-DSP T-harnesses and packages. Introduced at the 2018 Consumer Electronics Show (CES), the new line of electronically integrated TurboTactile™ kits will be presented in addition to updates in the TurboTouch™ line. Attending the education and training sessions will provide vendors with ideas and information to increase and improve the understanding of the new vehicles that can now be serviced with Metra integrated products and accessories.

To learn more about these products, register to attend KnowledgeFest and sign up for the Metra and Axxess new product training click here Register Metra. Non-member pricing is $249 for the first registration, and each additional registrant is free. Metra customers can contact their sales representative for a VIP code for free registration to this event.

*Session times subject to change. Please check the KnowledgeFest schedule online for updates.

At Metra, 12-volt installation and integration is our passion. We strive to continuously offer the highest quality products to meet the fluctuating technological challenges of the automotive world. We actively listen to our customers’ requests and invest resources into developing the highest quality dash kit and harness solutions. We make more dash kits for the most vehicle applications than anyone else in the world. That’s why we’ve been known as “The Installer’s Choice®” for more than 70 years. Our brands include: Axxess®, T-Spec®, The Install Bay®, Heise LED Lighting Systems®, iBeam Vehicle Safety Systems®, Shuriken High Performance Batteries®, Raptor®, Ballistic® and AmmoTenna®.  Metra’s expertise in connectivity solutions is also applied to its division of premium home theater and surveillance products, Metra Home Theater Group®. For ordering information and pricing, visit Metra Electronics online at MetraOnline.com or call 800.221-0932.

Mobile Electronics® announced that it has added six new Vendor Partners: ADS, Compustar and Harman International (its Infinity and JBL brands) have become Diamond Vendor Partners; and, AudioControl, JVC and Kenwood have become Platinum Vendor Partners.

“These are vendors who have been long-time supporters of KnowledgeFest®, Mobile Electronics® group (formerly MERA) and the specialist channel,” said Kerry Moyer, vice president, strategic partnerships, Mobile Electronics. “We’re happy they’ve taken the decision to grow our relationship beyond membership. We welcome them onboard as partners and look forward to doing good things together.”

Diamond, Platinum and Gold Vendor Partnership is by invitation. These five new partners join Diamond Partners: Alpine, HD Radio™, Metra Electronics, SiriusXM, Sony, and Orca Design and Manufacturing (which includes brands Focal, Auditor, Gladen Audio / Mosconi, Blackhole, and Illusion Audio). Other Platinum Partners include DD Audio, Memphis Car Audio and Scosche. Vendor Partners support Mobile Electronics’ Mission: To support the specialist channel to deliver exceptional customer experiences. Partners also support Mobile Electronics’ efforts to educate retailers, improve their businesses, and support their marketing campaigns.

Mobile Electronics® Partnership includes participation in its Marketing Program; and, partners receive additional savings on their KnowledgeFest exhibit space and their advertising in Mobile Electronics® magazine, Hotwire newsletter and on ME-Mag.com

Mobile Electronics® Vendor Partners and what they’re showing at the upcoming KnowledgeFest® Dallas will be highlighted in the July issue of Mobile Electronics® magazine and partners will receive special recognition as sponsors onsite. KnowledgeFest® Dallas takes place August 15-17 at the Hilton Anatole. This year’s event is setting-up to be Mobile Electronics’ biggest and best show and conference to date with 50 exhibitors and 1,000 attendees expected. For more information, go to KnowledgeFest.org.

Mobile Electronics Association Reports KnowledgeFest® Long Beach a Success

Year-Over-Year Growth Continues

NORTH ANDOVER, MASS. – March 2, 2018 – The Mobile Electronics Association (MEA) reported the launch of its weekend KnowledgeFest® event in Long Beach, California was a success. Long Beach is now the third event in its KnowledgeFest series. The other two 2018 events are in Indianapolis (March 16-18) and Dallas (August 17-19).

This first-time event held in the Long Beach Convention Center attracted more than 1,100 attendees, including more than 760 dealers from California, the surrounding states, and Canada, as well as attendees from five other countries. Forty-five exhibitors covered more than 45,000 square feet of sold-out exhibit space.

KnowledgeFest Long Beach featured more than 30 hours of educational programming for retailers covering installation, management and sales topics. Manufacturer trainings totaled 60 hours. Programming was packed and, for several sessions, standing room only.

“MEA was pleased and excited to bring KnowledgeFest to dealers not only in Southern California, but the entire west coast,” said Chris Cook, MEA president. “In making this decision to bring our unique KnowledgeFest programming to the region, we got buy-in from the major manufacturers headquartered in SoCal and we carefully evaluated locations and venues. We are grateful to all the manufacturers in the specialist channel who supported the event by exhibiting and to the dealers who turned out to experience our unique offering. We’ll be back in the Long Beach Convention Center’s Hall C next year on February 22-24.”

KnowledgeFest is three regional events covering the eastern, central and western US and Canada. KnowledgeFest combines a tradeshow floor with educational programming and training for dealers. KnowledgeFests are the only industry events dedicated to the mobile specialist, the installing dealer. For more information go to www.knowledgefest.org.

2018/19 KnowledgeFest Dates:

  • Indiana Convention Center, Indianapolis, Indiana, March 16-18, 2018
  • Dallas Convention Center, Dallas, Texas, August 17-19, 2018
  • Long Beach Convention Center, Long Beach, California, February 22-24, 2019

About the Mobile Electronics Association

Mobile Electronics Association (MEA) is a trade association comprised of installing dealers and product vendors dedicated to serving the needs of the mobile electronics specialist industry. MEA owns and produces KnowledgeFest®, events in Long Beach, Indianapolis and Dallas that combine educational programming and vendor training with a trade show floor. MEA owns and publishes the monthly Mobile Electronics® magazine, which is the industry’s #1 resource, as well as other digital media, including websites and the industry’s e-newsletter Hotwire. MEA provides software and data-driven services to vendors and retailers.

Mobile Electronics announced final numbers for its new KnowledgeFest event, Spring Training 2015, held last month in Indianapolis. The event, which combined a 30-manufacturer exhibit floor with dealer training and education, attracted over 480 attendees from 33 states, including the east and “near” east metro centers, and two Canadian provinces.

“We added Indy as a second KnowledgeFest for three reasons,” said Chris Cook, president of Mobile Electronics. “First, manufacturers weren’t seeing many dealers from east of the Mississippi in January; second, to maintain their competitive edge, 12-volt specialists want and need training and education; and, early April is a great time to deliver training on new products manufacturers are just starting to ship.”

With April’s Indy event in the book, Mobile Electronics is now focused on its second KnowledgeFest in Dallas August 15-17 at the Hilton Anatole. This “original” KnowledgeFest is the largest networking and educational event for mobile electronics retailers in the United States. Its objective is to provide peer-based and professional training to owners, managers and installation technicians through classes, a tradeshow and focused networking events.

“Since acquiring KnowledgeFest, every year we have grown and improved upon the event,” said Cook. “For 2015, we’re returning to having a keynote speaker to kick-off our Town Hall Meeting. Tim Parenti, president of MVP Dynamics, will address the topic of ‘Attitude – The Power to Direct or Misdirect.’ The keynote is sponsored by K40.”

Mobile Electronics has issued a “call for speakers.” For those wanting to be part of the KnowledgeFest conference program, go to knowledgefest.org/call-for-speakers. Additional program enhancements will be announced in the coming weeks. For more information and to register to attend, please visit knowledgefest.org.

Visit us in Long Beach for KnowledgeFest, booth #1805, February 7-9

MIAMI, Fla. — February 6, 2020 -- Nakamichi Car Audio has announced it will participate in KnowledgeFest and has jumped in with both feet committing to a 10’ x 20” booth at all four shows starting with the Long Beach, Calif. show later this week.

After successful showings at the recent SEMA and CES in Las Vegas, Nakamichi has stepped up with commitments to show in Long Beach, Indianapolis, Orlando and Dallas.

“Response to the initial re-launch of Nakamichi have been fantastic,” said Robin McNeal, National Sales Manager for Nakamichi. “We are looking forward to interfacing with dealers around the country at all the Knowledgefest shows.”  Representatives from Sound Sales and Marketing (So Cal) and Cardoza and Company (No Cal) will be on hand in Long Beach to introduce dealers to the Nakamichi line up.

Nakamichi reentered the U.S. market last Summer and has since established its nationwide sales force of independent reps and has began selling dealers from coast to coast. The well known brand is offering dealers a mix of 12-volt products with a profit minded marketing strategy.

DOUGLASVILLE, GEORGIA – AUGUST 17, 2016 - Omega's tech support team will be presenting the 70-Series product line at it’s first ever KnowledgeFest Dealer training session.  The 70-Series is Omega’s most advanced Remote-Start line ever.

Packed with very high-end features, but priced at a tremendous value, Omega focused on refining the installer experience by adding a very comprehensive vehicle learn routine, and on the user experience by adding a BUILT-IN 3D accelerometer for manual transmission starting without the complicated exit routine, as well as Cold-Temperature start at the "entry units".

All "3D" units are 2-way Ready, so to upsell a sale, just learn in a compatible 2-way controller. Also, every single remote starter has a built in Alarm Suite, again offering upsell potential with little or no additional install. With Omega, every Starter is a COMBO.

Omega will also be introducing the Linkr Mobile Control platform: In our opinion, the most versatile Smartphone hardware/APP platform available. Built as a Global platform, it supports 6 languages, and can be installed stand-alone, or plugged into an Omega host unit via the data port. All 3 analog outputs can be configured to your needs, even if you’re using a data connection. This doubles the simultaneous functionality of other units.

Very importantly, EVERY service plan gives the user full functionality!!! This includes GPS tracking, 2 Geo-Fences, Speed alerts, & a Security Fence. Other included features are a Built-In battery backup,

Multiple "Skin" options, personal Avatar selection from your camera-roll, the ability to control dozens of devices from the same APP, a full featured "High Risk" PANIC routine that sends alerts and a bread crumb trail to 5 pre-set recipients, and more. One can even monitor their home or business alarm panel with Linkr.

For information on becoming an Omega Dealer in the US, email us at This email address is being protected from spambots. You need JavaScript enabled to view it.">This email address is being protected from spambots. You need JavaScript enabled to view it..

For more information on Omega’s car security, keyless entry and remote start product lines, please visit www.CarAlarm.com, www.OmegaWeblink.com, www.OmegaCarlink.com, and www.OmegaGPS.com.

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