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Face to Face
 
It’s time to reopen KnowledgeFest
 
The sign on the door says we’re open for business. As schools, amusement parks, and, yes, trade shows and conferences reopen, we are excited to begin returning to normal. This June 25th KnowledgeFest will be starting up again in Orlando, Florida. This will be our first event in the Sunshine State. At the time of the event, it will have been over 15 months since we were able to meet in person back in Long Beach, California in February of 2020. It has been a long, hard road for many of us, and for a myriad of reasons.
 
Learning From the Challenges of the Past Year
As an association, we better understand key facets of the industry and how best to provide assistance in times of uncertainty. I can vividly remember the last in-person events I took part in. In February 2020, I was in Germany as a presenter at the Car Media Convention (CMC). In March, I was in the United States as an exhibitor, and I also had the privilege of presenting the keynote at the GoFast Solutions Mobile Expo. Each was at the very beginning of the pandemic.
 
Here’s What to Expect at KnowledgeFest Orlando
Since so many on social media have been wondering what to expect, I thought it would be a good idea to provide perspective on what we’re planning for KnowledgeFest Orlando. The first question: “Do we have to wear masks?” At the time of this writing, the answer is yes—you will have to wear a mask in the trade show floor and in the education and training sessions.
 
While Florida is a mask-free state, we are taking an abundance of caution knowing that many will be traveling from all over the country. Should guidance change prior to the event, we’ll comply with the prevailing wisdom from federal, state, and local ordinances. That said, much of the time you’re in Florida, mask-wearing will be up to your individual preference. The event will have high standards of clean, safe environments designed to provide the highest level of safety for you as the attendee. All the information you need can be found at KnowledgeFest.org/register, then look for “[Click Here] for Information on what to expect at the Orlando Event.” One very important thing to expect is the best live learning experience in the industry and a lot of fun networking with exhibitors and others in the industry.
 
What’s New?
This event will be a bit different from past events. First, it’s in Orlando! It’s a great place to take the family for vacation or connect face-to-face with friends. As an industry, we have a brave history of being able to adapt to new things. This will be a new thing for many of you who have not attended a KnowledgeFest event. To date, Orlando has been our most anticipated event. We will have an excellent line-up of presenters for both the education sessions and the manufacturer trainings. Expect to come home from the event with knowledge and wisdom that will improve your business.
 
Join Us in June
If you are in the mobile electronics industry, take this as an open invitation to join us in Orlando, June 25th to 27th for networking, discovery and just plain fun! If you miss it, remember you’ll have two more chances this year. One in Dallas, August 27th to 29th and the other in Indianapolis, October 8th to 10th. Regardless of the event, I look forward to seeing everyone together again!
 
Read the latest issue of Mobile Electronics magazine [Click Here]
 
 
 
Shop Owners Teach Industry Essentials at KnowledgeFest
 
Word by Laura Kemmerer
 
Known for hosting some of the highest quality education in the mobile electronics industry, KnowledgeFest recently marked a return to in-person classes and networking opportunities. At the event, Adam Devine of Devine Concepts in Naples, Fla., and Brandon Green of The Car Audio Shop in High Ridge, Mo., both drew on their own expertise and taught “Marine Fabrication Best Practices” and “The 12-Volt Insight.”
Devine said he felt the turnout at the debut Orlando show was excellent, “especially being post pandemic. People are still worrying about going to events. The turnout has been great, the interactions have been great and the classes are phenomenal. I’ve seen more interaction during the classes instead of just downloading the content and information and not participating,” he added.
 
Online education options, though helpful due to pandemic restrictions, had lower rates of engagement from students. According to Devine, in-person learning facilitates more participation and gets attendees to ask more questions. In contrast with few questions asked in virtual trainings, Devine and Green had over 30 inquiries after their first presentation. The two also closed out the weekend co-teaching “The 12-Volt Insight,” an owner-manager class. Devine noted that his store in Naples focuses on high-end luxury vehicles, and his perspective might not be relevant to everyone.
 
“Understanding those differences and what you should have in terms of product selection could be different from Naples to Minnesota to everywhere else,” Devine said.
What should remain the same, however, is how you interact with your clients. Emphasis on customer service, excellent solutions and getting an understanding of your customer’s lifestyle, in order to better understand their needs, should all be part of the same core practice. With an additional emphasis on selling benefits rather than features, customers are sure to have a positive experience.
 
“You’re not going to sell a mom who has two kids and makes long trips on the features of rear-seat entertainment, you’re going to sell them on the fact that it’s the experience—the kids in the backseat are going to be quiet and you’re going to have a nice relaxing ride,” he explained.... Read the rest of the story HERE.
 
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