In this Capacity, Orlando is Responsible for SSL Products Across Multiple Markets

OXNARD, Calif., June 20, 2019 – Sound Storm Laboratories (www.soundstormlab.com), a division of BOSS International Group and sister brand of BOSS Audio Systems, is proud to announce that it has named Greg Orlando brand manager, effective immediately. In this capacity, Orlando will be responsible for SSL products across multiple markets.

"SSL is growing, and we needed to expand our team by adding someone not just with experience across multiple categories, but also with a passion for the industry,” said Doug Kern, Vice President Sales and Marketing at BOSS International Group. “Greg fits the bill and is settling in perfectly at SSL in this position. We are excited to have him on board.”

Orlando has more than 25 years of professional automotive, powersports, and audio experience. Starting in retail audio in 1992, Orlando is a former IASCA and USAC competitor and has worked for such industry leaders as SSV Works, Scosche Industries, Borla Exhaust, Turbonetics, and Vortech superchargers.

“I’m a true audio enthusiast and I’ve worked with customers of all sizes…from independent retailers to mass merchants to OEM manufacturers such as Ford and Yamaha,” said Orlando. “SSL and its sister brands at BOSS International Group have a long and respected history, and I am excited to be a part of the team.”

For more information, please visit www.soundstormlab.com. 

Part of BOSS International Group, Sound Storm Laboratories was founded in 1997 by a group of business-minded car audio enthusiasts who successfully set out to show the industry that car audio products don’t need to be expensive in order to be powerful, valuable, and appealing. From day one, SSL’s mission has been to provide outstanding car audio products and to support those products with an obsessive eye on customer service and one of the best warranties in the business.

Over the past 19 years, Sound Storm has grown from a car amplifier and speaker company into a mobile entertainment juggernaut with a widespread fan base. SSL’s line now includes multiple series of subwoofers, speakers and amplifiers as well as an extensive offering of in-dash, overhead and head rest mobile video products and related accessories, and the right signal processors and audio accessories to round out most any system. Sound Storm also has an impressive line of off-road products, featuring the BoomTube series of amplified ATV speaker systems, and a whole slew of SMC products designed for on or off-road use.

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