EDMOND, Okla.— Petra Industries, the consumer electronic industry’s accessory authority, is partnering with Speak Music to bring the innovative Muse Auto™ device to major consumer electronics retailers.

Founded in 2016 and spearheaded by passionate entrepreneurs from Google®, Zynga® and Monster®, Speak Music is a leading voice and AI company with the mission to bring disruption-free entertainment and productivity to everyone.

Their Muse Auto™ device brings Alexa™-powered music and navigation into the car through the vehicle's own stereo system. This small Bluetooth® AI assistant pairs with the user's smartphone to bring over 30,000 Amazon® Alexa™ voice commands to any vehicle, plus hands-free calling. Muse Auto™ works with the user's Amazon® account, cellular data plan and the free Muse Auto™ app.

"Bringing a virtual assistant into the car is the next step in the connected vehicle evolution," said Tate Morgan, Petra President. "We're excited to offer this widely praised, highly-rated product to our retail customers who are seeking to broaden their line of smart assistant devices."

To find out more about Muse Auto™, please visit www.petra.com.

Representing more than 500 leading brands, Petra is the industry’s consumer technology authority. They connect tens of thousands of top name-brand products with tens of thousands of retail partners. Petra knows that retailers rely on accessories to increase margin. Accessories for mobile devices; connected home accessories; automotive accessories; audio/video accessories; appliance connection accessories—all of the most sought-after add-ons for every category of consumer technology are stocked at Petra’s massive distribution center. Founded in 1985 with a focus on and passion for accessories, today, Petra serves every segment of retail with the hottest products. Petra is a member of CTA and CEDIA. For more information on Petra, visit www.petra.comor call 1-800-443-6975.