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3-6-2018 Mobile Electronics -- Though Charles Brazil was born in San Diego, he grew up in Florida. While in high school, Brazil and a buddy began installing radios and building systems when they were supposed to be in class. Later, his friend became an install manager at Best Buy. “When he came into that position, he heard about a tech training position and he said, ‘Why don’t you come over here and do this program? It would be a good way to get you in,’” Brazil said. “I interviewed and they told me I wasn’t qualified. They wanted to put me somewhere else in the store.”

His friend called him up after the interview and asked how it went. “I didn’t think I could do it. They asked me all these questions and I said I had not professionally installed, so I didn’t know the answers.” But the interview was for a tech training position, so Brazil’s friend made some calls and talked to them about it. He got the job after all.

“This was 2002,” he said. “Ever since high school, it’s always been something that interested me from the beginning. I didn’t know it would be something I would pursue to this extent.”

Every Dollar Re-Invested

When he was in high school, Brazil worked at an arcade as the attendant. After a while, he became a manager and was trained on repairing arcade games. “I didn’t think it would end,” he said, adding that he started working there in his junior or senior year. “I went straight from that into the tech training program [at Best Buy].”

The program trained anyone who wanted to be an installer. Students shadowed a lead installer in the bay and went over various processes. “You watched them install and [then you] did the same. You took a test, they signed off on it, and you were good to go,” Brazil explained. Those in the tech training program would learn how to install speakers, amplifiers and more. Students had to demonstrate knowledge in order to earn their MECP, which was how the program was completed. “To be in the bay, you had to be certified,” he added. “Unless you were shadowing someone or you were being certified, you couldn’t do it.”

Eventually, Brazil opened First Coast Auto Creations with a buddy.........Read the rest of the story HERE.

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1-2-2018 Mobile Electronics -- Jim Carrey once starred in a movie called "Yes Man." The film followed a bank clerk who found that he was missing out on life by saying no to everything. After being dragged by a friend to attend a seminar, Carrey started saying yes to every opportunity. While hilarity ensued for the sake of comedy, his character's life changed for the better, resulting in his meeting a new love, learning new skills and getting a big raise at work.

For Main Street Stereo, success came in a similar way thanks to the company's slogan, "Yes We Can!" which tells customers that any and all service requests are welcome. The store, located in Sayville, N.Y., is comprised of five full-time employees and one part-timer. Service offerings include car audio, truck accessories, window tinting, marine and power sports offerings, rims and tires, remote starters, alarms and selling LED lights wholesale to other companies.

On its way to becoming one of the hottest aftermarket retailers on the East Coast, Main Street Stereo began its journey to dominance in 1974. Having originally opened on Main Street, the shop moved to Sunrise Highway and eventually became a household name in that area. By 2010, a former employee of tech giant LG, who had an engineering background, was looking to get into 12-volt. He’d always loved car audio and electronics. Soon enough, Soo Choi bought the company and began a renovation at the same location. That same year, General Manager Steve Salvia was hired to run the daily operations. His journey to the company began with a love of both music and cars. "I started building cars with my friends in high school. Through that, I was in bands as a musician. I've got a love for car audio with customization and the audio with my musical background," Salvia said. "I bounced around in a couple jobs in college. I worked for American Racing for six years then repp'd for a couple of wheel companies for the next four to five years, worked for another stereo shop for a couple years and ended up here. It's all for my love of custom vehicles."

To round out the management team, sales manager James Geddes was hired in 2011. While Steve handles rims and tire sales, James handles general sales of everything else in the store.

"I've been in mobile electronics since 1996," he said. "I found out about vehicle possibilities when I bought my first car. I decided it was what I wanted to do."

Thanks to this dream team of auto lovers, the store developed a reputation for selling everything under the sun and knowing how to sell different categories as well as properly install every category they have.

Natural Progress

Selling a diverse product offering requires great knowledge, skill and proper tooling and facilities, which the company has in spades. The two-story building boasts a 4,000 square foot installation bay, which is split into three sections: a wood shop, a show room with product displays for each category sold, two stock rooms upstairs with an office and second showroom that features even more product displays.

Among the myriad displays are the LED lights that the company sells wholesale. The lighting business was established thanks to Choi's previous relationships with various Chinese factories. "As I go to the SEMA show every year, that's how it developed naturally. The LED wholesale business started with everyone knowing we had them so they started to contact us," Choi said. "Three years ago, everyone was struggling with HID headlights, which were notorious for returns. We're educating a lot of stores on how to sell LEDs. It happened gradually. We sell to local shops, some dealerships, and have a plan for more serious business on the wholesale side of LED."

Maintaining that organic approach to business is a big part of the company identity that has allowed it to grow over the years. That same approach is used during customer interactions to ease them into transactions without seeming pushy. "The most important thing is to immediately break that barrier between salesman and customer and be as inviting as possible. We use quick greetings with no closed-ended questions," Geddes explained. "Customers are invited to look around the store. We don't want it to look like a warehouse where we're looking to move boxes. We want it to have a homey atmosphere, very warm."

Tours of the facility are done upon request. Vehicles that relate to the job in question are shown to customers to highlight that style of work, when possible. "We'll show systems that we've done, showing photos all the time. During our installation, they can't hang out in the bay. We show them the clean shop and they're impressed by the size," Geddes added. "We encourage dropping off to manage the shop correctly. If the customer is not able to make that work, we have waiting areas in both parts of the store. We offer rides as well."

One of the company's biggest beliefs is that the shop is a reflection of the work performed. For this reason, the installation bay is cleaned before and after every installation. "There's a tray for every screw and a place for panels to go. Attention to detail before and after installation is very important and a big strength in our shop," Geddes said. "Our installers are very aware of issues with the vehicle when it comes in. We like the factory look. Instead of electrical tape, we use TESA tape. It costs a little more but the look helps with wire layout."

All vehicles are inspected before and after installation to take note of any vehicle damage, possible upgrades and to check the battery. Once the job is complete, every customer receives a call or email the following week."Our focus is not only making sure the customer is happy when they're here, but keeping them happy after they leave," Geddes added.

Read the rest of the story HERE.

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12-6-2017http://rollingtones.info/ -- It takes everything to be an entrepreneur. Those who give all they have are likely to be more successful than those who hold back. What's even more true is what entrepreneurs have to know in order to be successful. With new technology coming out every day in every field, the average entrepreneur not only needs to know their own business, but how to manage finances, develop business relationships, learn new software and adapt to emerging technology. David Gold has done that while creating his own methods for doing business, as is required of his mobile 12-volt operation, rolling tones.

Currently based out of Southern New England, Gold has been installing electronics in vehicles since the 1985, having found a knack for it as the son of an architect and fashion designer, while also grandson of a mechanic with an uncle as an engineer. "Engineering is in my blood," Gold said. "When I was 13 I was responsible for maintaining the family car. I've always enjoyed working on car."

After high school, Gold joined the Marine Corps and worked on heavy jets and engines. The experience taught Gold a number of techniques he uses to this day, including discipline, the importance of personal appearance and using his technical expertise to find the best products possible to sell to customers.

"As the sole person in my business, I do everything. I do a lot of professional reading and I attend any training that comes along," Gold said. "Part of my responsibilities are to test new products before I will approve them for installation in my customers vehicles."

In 1985, Gold left the Marine Corps and began working in car audio, working three different shops in three years. During that time, Gold came across Alan Cathe of Beaconwood Acoustics in Watertown, Mass., a man who would become his mentor, teaching him a great deal about the car audio business and proper installation techniques.

"After getting out of the United States Marine Corps 1985, I knew that in order to have a  successful mobile installation business I would need to learn from professionals who had already been doing it for many years. So I set out to work for at least two years each at three different installation shops," Gold said. "Al was determined to do things in such a neat clean picky manner and that had a huge impact on me. I used to watch Japanese painters in the hanger in the Marines. They had a saying: 'God is in the details.' Attention to detail had a huge impact on me. The wires should flow like a river. So I folded that into the batter of my installation technique."

Thanks to his background as an FAA licensed aircraft mechanic, Gold claims to be very picky with his techniques, which helps set him apart from other shops. Working on expensive planes also taught him how to stay cool under pressure, which has contributed to his ability to execute work under tight deadlines. "I learned in a high pressure retail environment that you've got to troubleshoot and solve the problem that day," he added.

Despite being offered jobs by different shops, Gold eventually chose to go off on his own and began operating his own mobile operation, rolling tones, in 1990. Due to the limitations of not having a brick-and-mortar shop, Gold specializes on doing high-end work, installing about 18 categories, including blind spot assist, stereo installation, Bluetooth, GPS, radar and rear view cameras.

"I also do basic floor speakers and a little bit of flooring. The little jobs pay for the big jobs. I'll take that money and order a K40 system," Gold said. "I don't do super high-end sound systems where I keep the car for a week. My bread and butter are K40 remote starters and heated seats."

A Personal Touch

"I read an article that said the majority of wealthy people in America are underserved. My brother taught me years ago, raise your prices 10 percent per year and let the bottom customers fall out the bottom. I've focused on the high-end customer more and more," Gold said. Gold's focus on high-end customers allows him to do two things at once: charge more per installation and fill a need that his niche service fills—concierge service. 

"There are not enough skilled trades people to provide all of the services that these wealthy families demand. I get very little pushback on my pricing structure. The usual response I get is 'When can you do it?'" The focused client base helps Gold choose to let go of less-desired work by handing it off to trusted local shops he has relationships with. "I get a call for a Toyota Camry, I may do it or refer to another shop. The good thing about the erosion of the installer base is there is less competition, more demand. You can charge more and put a stop to the race to the bottom."

Read the rest of the story HERE. Contact David Gold Toll-Free at: 855-323-3330 and via email at This email address is being protected from spambots. You need JavaScript enabled to view it.. View his website, HERE.

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12-20-2017, Mobile Electronics -- No matter the season, strategy and attention to detail is essential in planning and goal setting. Pablo Picasso—born in 1881—is well-known for his paintings, but he was also a stage designer, poet, playwright, and sculptor. Picasso once said, “Our goals can only be reached through a vehicle of a plan, in which we must fervently believe and upon which we must vigorously act. There is no other route to success.”

A well thought-out plan, regardless of life position, is necessary to ensure success. In the 12-volt industry, passion and perseverance combine to form an unstoppable determination to succeed. In each season, strategic promotions are laid out to best attract new customers and bring back previous clients. End-of-year sales tactics can help make up for any losses in the previous year.

Sound Warehouse in Salt Lake City, Utah has three store locations and has been open for 38 years. Owner Dean Magnesen has tried many different avenues in marketing and advertising. “Luckily, our plan is based on a lot of previous years, so we kind of look at our sales volume from year to year that each campaign brings us,” Magnesen said. “If it doesn’t bring us enough business or lets us down, then we switch campaigns.”

Planned in Advance, Tweaked Along the Way

Extreme Audio is a two-store franchise with locations in Mechanicsville, Va. and Midlothian, where fall and winter sales can depend greatly on the weather. In the beginning of November, the company starts promoting for the holiday season, according to owner Mike Bartells. “We aren’t in a cold climate, so it can greatly depend on the weather to some extent. It’s been colder for a couple days, it’ll be 80 tomorrow,” Bartells said, noting how the unusual weather can affect sales of remote starts. “We can market remote starts as much as we want, but until someone goes out and gets into their car in the cold, it’s not something they think about. No matter how we try to do early sales, unless it’s something dramatic like Groupon, you don’t get the results until the weather breaks.”

For Sound Warehouse, advertising campaigns are planned out for an entire year. Everything is carefully organized. “We do what one radio station manager told me we should do: relentless advertising,” Magnesen said. On the evening of the 18th, a Black Friday ad campaign begins. On the 22nd, the business has a three-day sale, followed by an “everyone deserves a second chance” sale with Black Friday deals on the 27th of the month. “Two weeks for Black Friday,” Magnesen said, adding that by December fourth, the business is focused on leveraging Christmas sales. From November into December, advertising is aired on five or six local radio stations. “We will be on cable TV with multiple channels, alternative newspapers, and digital. It’s hard to say what works best. We get customers coming in and saying they saw it on our website, on our e-blast—I almost think it’s kind of split between digital, radio, cable and print.” Magnesen hypothesizes that this split is about 25 percent in each category. “We are very fortunate we have been in the market so long and in radio.” The way in which Sound Warehouse utilizes radio advertising is very efficient, and they are in a good geographic area for radio, according to Magnesen.

The business has found what works and what doesn’t, and in the course of a year, Sound Warehouse will run as many as 15 different advertising campaigns. “Some will be seasonal,” Magnesen said, referencing the “Max Your Tax” promotions set up by MESA. “And some we just pick a good time to do them.”

Although plans are made carefully for each part of the year, the campaigns are always tweaked along the way for effectiveness. “If the numbers are disappointing, we change it,” Magnesen said. “We will sit down somewhere in December and lay out next year. I will know our ad campaign for all of next year. We do it campaign by campaign. Sometimes we have one in a month or three in a 30 day period. It’s a lot of work, but once we’ve done it a lot, you can kind of repeat it a little bit."

Read the rest of the story HERE.

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12-18-2017, Mobile Electronics -- With countless mobile and personal electronics from overhead monitors to speakers, to remote starters, Voxx carries just about anything you can imagine. It is fitting that its technical support is also expansive.

The department is vastly different from when Edward Catapano first joined Audiovox 20 years ago, interestingly in tech support before eventually becoming director of technical services.

“The biggest change is you must be more technologically advanced today,” he said. “Back then every car was similar to one another. If you knew how to put a radio in Car A, that radio could be installed and wired into Car B. Today, every car is different. Everything works off the vehicle’s computer and every car is advanced so you really have to think about what you touch and what you’re doing. You need modules to decipher that information for you.” When the module is installed—for example, between a remote start and the car—the module does a lot of the work for you, Catapano explained, adding that it’s much more difficult to do an install nowadays.

Advanced cars, tougher installs, and more complex products are precisely why Voxx has coordinated a comprehensive effort to manage issues for consumers, installers and dealers. All tech support functions funnel through Catapano’s department of 12 employees. Everyone sits around him in the call center at the corporate offices in Hauppauge, N.Y.

Catapano’s hand-picked team of techs, he said, is ready for just about anything.  Catapano himself is MECP certified, along with three of his techs. The rest of the team is MECP Advanced.

“I could bet the farm that I have one of the best teams in the business,” he said. “They can take their hat and turn it when a consumer calls and then they can turn the hat one more time when an installer calls and needs help with something. These techs have installed products all of their lives, so I have almost 300 years of experience in my department.”

On any given day, there are a couple of dozen phone numbers that pump calls into the center. There is one for consumers and other numbers dedicated to dealers. “If we get a call and it’s computer related—maybe an installer is trying to flash software into a unit—my guys will take over the computer and not only show the caller how to do it, but will do the work and train the installer on the phone at the same time,” Catapano said. “This method lets a person learn what to do for the future. If we just tell them how to fix something, great. If we do it for them, great. But if we can do the work, show them, and also teach them at the same time, then they keep that knowledge forever.”

The tech support team is also cross-trained. When calls come in, they can bounce to anyone. “Everyone here can do everything,” Catapano said. Some techs are more adept at certain types of calls, so priorities can be set on those calls so they’re directed to certain people on the team. “Technician A may be good at a particular type of call, so when that call comes in, I might set his priority for that type of call higher than for everyone else. “

Unbox, Dissect And Discuss

With so many products that the techs might potentially have to answer questions about, it is essential to keep everybody up to date with the intricacies of new items and also revisit the mainstays. Catapano does this with hands-on trainings. “I take everyone in the conference room and we physically unbox a product,” he said. “I give out the installation and owner’s manuals to each person. We’ll sit around the table and talk about the product, rip it apart, go through the installation and owner’s manuals, and everyone marks them up with their own feedback.”

Catapano takes it the next step and puts techs on his team in cars to have them actually install products. “Every day, I pull one of my guys off the phone, and we do this in a round-robin fashion,” Catapano said. “My technician will sit inside of a person’s car and install a product. Every day, we do another installation, even though it is common practice or mundane if we do similar things over and over again. My technicians have to be as smart and up to date as the people we talk to, so they can’t just sit on the phone and not experience what these other people are experiencing.”

Read the rest of the story HERE.

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NVS Audio has taken the wraps off its new demo vehicle, a 2004 Chevy Astro Cargo Van. According to owner Carlos Ramirez, the vehicle was purchased to demo the shop’s Rockford Fosgate product remotely, particularly taking it to local car shows. The Chevy features a full vinyl custom graphic wrap with the shop’s logo as well as a healthy dose of Rockford speakers.

Ramirez said the van includes two separate Rockford Fosgate systems. Up front is a sound system with Rockford T3 components, a P3 10-inch subwoofer in the custom center console, and a Power series amp to run the T1000-4ad system up front.

Van4

“The rear stereo setup includes four Rockford T2 Power series 15-inch subwoofers in four separate, vented enclosures that are bolted together to form a wall,” he explained.

The van’s interior has hardwood floors and another wall facing out to play to the crowds. Ramirez said there are four Rockford 10-inch Pro mids, four Pro Super Tweeters and four Pro 6-inch mids, all powered by two T2500-1bdCP amps (one on each pair of subs) and two 1000.4ad amps. A 350 AMP Ohio generator alternator is located under the hood and a custom rack behind the subwoofer enclosure with six Interstate power cells.

Van2

“One of the coolest features of the van is the fact that we cut a 42-inch LCD TV monitor into the outside driver side of the van,” said Ramirez. “This is a real crowd pleaser at shows. We play Blu-ray movies and run slide shows of our work at events.”

The rack that holds the TV was welded out of ¼- inch steel. Ramirez then molded it into the side of the van by using fiberglass.

Van1

“We added a ¼- thick piece of bullet-proof glass over it to protect it, and added a push/pull fan setup under the screen to keep things cool,” added Ramirez. “We also removed the visors in the van and molded three 9-inch screens into the headliner in front and wrapped the whole thing in black suede. The middle screen is for the backup camera and the other two are for DVD video.”

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Although iPads and iPhones are some of the most desirable tech gadgets, it appears as if Apple’s invincible run may be over. The world’s largest tech company — and one that has hugely influenced in-vehicle electronics —  missed Wall Street's revenue forecast for the third straight quarter. The company released its earnings on Jan. 23, after iPhone sales fell short.

For its next quarter, which ends in March, Apple said it expects to bring in between $41 billion and $43 billion in revenue, below the $45.6 billion forecasted by Wall Street.

The news sent Apple's stock plummeting 10 percent in after-hours trading. Prior to the earnings release, shares of Apple dropped nearly $200 or about 29 percent. 

Not only that, Apple also undershot revenue targets in the previous two quarters which may spur questions at to what Apple has lined up for new product and what it can do to generate new sales.

It’s not all doom and gloom, though. Part of the issue, say analysts, is simply the high expectations that are placed on the company in terms of performance. Apple posted $54.5 billion in revenue, which actually represents a record quarter for the company. Apple shipped 47.8 million iPhones over the sales season, which ended in December. That number was up 29 percent from a year earlier, but below the 50 million that Wall Street had projected.

While iPhones and iPads are the core moneymakers for the company right now (iPhones account for roughly half the company’s revenue), some of Apple’s other products are fading slightly out of favor like Mac computers and iPods, both categories where sales have slowed.

Even as onlookers raise doubts about the company’s revenue growth, CEO Tim Cook was pleased with the numbers. “We're thrilled with record revenue of over $54 billion and sales of over 75 million iOS devices in a single quarter,” Cook said in a statement. “We're very confident in our product pipelines as we continue to focus on innovation and making the best products in the world.”

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On the heels of CES, where automakers grabbed a big share of the spotlight, the North American International Auto Show in Detroit opened to the public this week (and runs through Jan. 27) with an emphasis on improved navigation and entertainment systems.

In fact, there probably couldn’t have been a better segue for the auto show than CES, where in-vehicle technology was a key trend and where eight automakers exhibited on the show floor along with more than 100 automotive tech companies. Subaru, for example, chose CES to announce its new in-cabin Starlink infotainment technology that will make its debut in the 2014 Forester.

In Detroit, several key announcements were made including those from Infiniti, Hyundai and Lexus — all revealed new and improved interfaces for upcoming models to be released.

Nissan’s Infiniti Q50, which goes on sale this summer, offers technologies like Direct Adaptive Steering, hailed as a world’s first. It allows independent control of the Q50′s tire angle and steering inputs, and transmits the driver’s intentions to the wheels faster than a mechanical system.

Ultimately, this increases the direct driving performance feel by quickly and intelligently communicating road surface feedback to the driver. Four different steering settings are offered, allowing customization by driver preference or road conditions.

Additionally, there is a fully customizable digital environment for linking driver settings and characteristics to i-Key. Infinit inTouch, the vehicle’s next-generation telematics system, features dual touchscreens (with hand-gesture screen operation), smartphone connectivity, and custom apps. Owners will also be able to update and sync personal apps with their smartphones.

Hyundai showed a concept car that sparked some controversy due to its unique exterior design, but it was all about dashboard interaction on the inside.

Hyundai, which defines its HCD-14 Genesis as a “premium sport four-door coupe,” features — what else? — an iPad dock along with cutting edge eye-tracking (courtesy of two cameras in the steering wheel) and hand-gesture recognition (raising the hand to raise the stereo’s volume) to keep the driver’s eyes on the road for the majority of time. In keeping with that theme, a windshield heads-up display (HUD) also provides minimal driving distraction.

Lexus announced that its IS model has a new state-of-the-art multimedia system that comes with a lifetime subscription to a traffic and weather data feed through the HD Radio.

Other companies also unveiled new vehicles that include HD Radio including Chevrolet, Kia and Jeep. 

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The largest piece of mobile electronics that we own—the car—is getting connected--a concept which isn’t new, but is now getting a big push because the smartphone is paving the way. The adoption of apps may now make this a mainstream reality sooner than anticipated.

Out at the recent Consumer Electronics Show (CES), there was a whirlwind of activity with an unprecedented eight car makers and over 100 automotive tech companies who not only had command of the show floor, but also the attention of the media.

One of the big stories and a key push at the show was automakers recognizing the next step in the evolution of in-car computing as they announced they would open up their closed ecosystems and begin reaching out to Web developers to design in-vehicle applications.

With an app-driven infotainment system, consumers could update or change their car’s head unit frequently.

Both General Motors (with MyLink) and Ford (with AppLink) said during CES that they will provide software development kits so designers create new apps for infotainment.

Driving everything is the explosive growth of the smartphone. According to some industry research, there are already more than 1 billion smartphone users, a number that could double by 2015.

“Opening the car to developers gives consumers a direct voice and hand in the creation of apps that can help our products remain relevant, up to date and valuable to our customers,” said Hau Thai-Tang, vice president of engineering, Ford Global Product Development.

GM said it plans to offer a catalog of app options from which customers can choose for their vehicle's infotainment system, beginning with 2014 models.

Four possible apps include those from iHeartRadio, TuneIn, Slacker Radio and the Weather Channel.

And, of course, Ford and GM aren’t the only ones interested in third-party app development.

The Connected Car Consortium (CCC), which now has over 80 percent of the world’s automakers as part of its organization, created a global standard for smartphone and in-vehicle connectivity called MirrorLink.

MirrorLink, which replicates a smartphone screen on an in-vehicle infotainment system’s screen, can be customized to fit the look and design of each car. It allows mobile developers to design mobile apps that work in an infotainment system without having to learn an entirely new platform.

In fact, the CCC is moving things forward by hosting the world’s first MirrorLink DevCon, February 26, 2013, a day-long program that will bring mobile app developers together with members of the connected car universe. It is to be held at the 2013 Mobile World Congress in Barcelona.

Also on the scene is Livio Connect which creates a “car mode” for app developers At CES, Livio introduced freemium pricing for app developers at CES in an effort to expand beyond music apps for 2013 and the future.

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Mobile electronics maker Griffin Technology has opened five MicroStores in the U.S., this holiday season, a follow-up to the company’s first-ever 1,500 square-foot store — located across from the Olympic Stadium — in London last summer. All of the stores are designed to give shoppers a hands-on chance to get up close and personal with Griffin’s gear.

The MicroStores, which are based in large markets in California, Washington, Maryland, and Tennessee, are interactive, so consumers can walk through and familiarize themselves with the Griffin brand as well as experience products in their typical environments. The stores are kiosks in open, common areas of malls, according to Jackie Ballinger Anderson, Griffin’s public relations director. “These are designed to maximize high-traffic areas and have spaces and layouts that encourage customers to walk through,” she said.

Showcased in each of the MicroStores are Griffin’s key products including in-car accessories like the company’s signature family of iTrip FM transmitters, the AppPowered Accessories line, along with a wide range of iOS cases, and even a toy station for demoing remote-controlled helicopters and vehicles. Completing the experience is a Charge Bar to juice up mobile devices, to learn more about Griffin products, and for surfing the Internet.

Griffin’s MicroStores are located at Westfield Annapolis in Annapolis, Maryland; Westfield San Francisco Centre in San Francisco, California; Westfield Southcenter in Seattle, Washington; Westfield Valley Fair in San Jose, California; and CBL Properties Cool Springs Galleria in Franklin, Tennessee just outside Nashville, where Griffin is headquartered. The Cool Springs MicroStore features a unique 32-foot-tall Griffin-branded tower visible from both the first and second floors.

“This is a trial for us,” Anderson said. “We want to see how things work out. We know it’s a good format, but right now we are focused on getting past the holidays.” The stores, which opened late November, will continue operating into the new year. There are no set plans for additional stores at this time.

Griffin, which is headquartered in Nashville, Tennessee, has been in business 20 years. It was founded on Paul Griffin's kitchen table and today offers home, mobile, and personal accessories.

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