After unexpectedly losing the company’s founder, Paragon Sales & Marketing looks toward the future with the same set of steadfast guiding principles that have shaped the business since its infancy.

Words by Laura Kemmerer

When the owner and founder of a company unexpectedly passes away, the question of what to do next becomes a crucial one. For Wayne Smedile, Principal of California-based Paragon Sales & Marketing, that meant stepping in to take over the business. Paragon Sales & Marketing was originally founded by William McKinley, more commonly known as Bill, in 1999. Just over two years ago, McKinley passed away at a consumer electronics show, and Wayne Smedile, long-time business associate, stepped in. Founding Principles Continue to Shape Paragon’s Future “The way the company has gone since I took over has definitely changed a little bit [in terms of] direction,” Smedile said. “But it’s still founded on certain principles that I agreed with and that I believe in.”

For Smedile, these principles include:...Read the rest of the story HERE.