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15 Jul

July Issue Feature: The Support Team - Sony

A Grassroots Goliath

Tucked inside its massive parent company, Sony Car Audio covers the country with trainings, support, sales and more to keep its dealer base satisfied and strong.

Words by Jamie Sorcher

The name speaks volumes. The Sony brand in the consumer electronics industry, and around the world, has always carried weight—and still does today. The Japanese company was founded in 1946 with only 20 employees and launched iconic products like the Walkman in 1979 and the world’s first compact CD player in 1982. While currently best known for its PlayStation and digital cameras, the mammoth company is regarded as a design trendsetter and desirable brand whether for TVs, computers or car stereos.

Nestled within this large conglomerate, which has its U.S. headquarters in San Diego, Calif., is a gem of grassroots operation. Sony Car Audio operates its tight-knit support team under the guidance of Distribution Sales Manager Anthony Tozzi who works remotely from New Jersey.

“We are a really unconventional business,” he said. “While Sony is this large company, car audio is just a small part of their business. One of the things we constantly say is ... Read the rest of the story HERE.

 

Last modified on Sunday, 15 July 2018 09:27
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