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Entrepreneur, 1-18-2017 -- We all want our startup businesses to hit that coveted $1 million per year in revenue. The unfortunate truth is that only 4 percent of us actually make that goal.

This past year my company scaled LeadQuizzes, our lead generation software, past the $1 million mark in less than six months. Having hit that sales mark, I now know how important it is to maintain an awareness of where you are in your business.

That means really understanding: 1) the stage of business you’re in; 2) the fears and limiting beliefsholding you back; and 3) the keys to growing into that next sales bracket. Having this awareness creates more confidence and allows you to prioritize and take action.

Here are the five stages I believe that you and your startup must go through to reach that understanding and hit that $1 million in sales.

Stage 1: Searching For Product Market Fit

Your goal at this stage should be finding a product market fit. You’re likely excited at this point, but scared. Now that you’ve jumped in to starting your business, your plan for how to grow isn’t as clear as you'd thought. What's more, you’re not making much money yet, which is scary.

You're also starting to get distracted by lots of different opportunities for making money. Don't let that happen; focus on your plan. And when talking about your business don't feel you have to “fake it” and act more successful than you actually are, even though you're worried whether things will work out.

Daniel Tyre of HubSpot For Startups told me that the key to success is to start by proving your value and attracting customers. He recommended offering discounts or doing work for free to create case studies and a track record of results. Focus on the lowest hanging fruit, he said. And ask friends and family for referrals.

Stage 2. Moving from a part-time to full-time business

You made it out of stage one. You’ve built a small reputation for getting results. Most importantly, you’ve got customers.

At this stage, you’re most likely becoming overwhelmed from having to sell and fulfill those orders. You’re finding it difficult to keep up.

You know you need to bring on some help, but you’re barely paying yourself as it is. You’re not sure how long that steady stream of referrals and sales will continue. You also worry you'll have a hard time letting someone else take over because you haven’t yet established repeatable systems.

Loren Howard of LLH Development and Real Estate told me that the key to graduating from this stage is to push through. Things will feel uncomfortable, he said, but if you can spend 70 percent of your time on sales-generating activities, you will feel more confident and able to bring on a virtual assistant, then, potentially, a full-time employee.

As your expenses and reputation increase, you should be able to increase the pricing discounts you offered your first customers, Howard said.

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