Forbes, 6-30-2016 -- Entrepreneurs who want to launch a new product or service are facing two problems that are continuing to grow in scale – rapidly increasing competition, and shorter life cycles in marketing.
The channels entrepreneurs and businesses were using a decade ago have changed dramatically, and the long-term effectiveness of many of them is diminishing each day as their lifespans collapse.
When Adwords launched, there were years of $0.05 and $0.10 cost-per-clicks because a lot of marketers didn’t know about the platform. And it wasn’t really that long ago that Facebook launched its ad platform, but savvy marketers jumped on board right away. Because of that, Facebook is becoming out of reach for cash-strapped and bootstrapping startups.
Add that to growing competition, and the wins feel like they’re getting harder to achieve. The SaaS market is a prime example. It’s much different now compared to even a few years ago.
You can’t just launch a basic, one-feature app and expect rapid success. You have to offer something innovative – or have an unfair advantage in order to capture attention.
Read the rest of the story HERE.
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